Headline Designs

1. Headline
Designs

2. General Design Info
Alignment
•Typically left, sometimes centered in
boxed copy
Style
•Downstyle format-cap. 1
st
word/proper
nouns
Word Count
•Strive for 5-10; kickers/hammers are
short 2-4 word phrases

3. Banner Headline
wide headline extends across all columns

4. Kicker
short, smaller phrase above headline

5. Slammer
bold word w/ : begins regular headline

6. Hammer
larger, bold phrase above headline

7. Deck
small head running below main head; also
called a drop head

8. Summary
special form of deck; smaller, more words;
summarizes main point of story

9. I
s
t
a
n
b
u
l

10. G
u
lf

N
e
w
s

-

D
u
b
a
i