Dr shabeel’s presentationsDr shabeel’s presentations
INTRODUCTIONINTRODUCTION
The practice of instructing people The practice of instructing people
and communities in the principles of and communities in the principles of
hygiene and in ways of avoiding hygiene and in ways of avoiding
disease is a very ancient one.disease is a very ancient one.
An elementary study of the history of An elementary study of the history of
medicine reveals that since time medicine reveals that since time
immemorial it has been considered a immemorial it has been considered a
necessity to instruct communities in health necessity to instruct communities in health
matters for their protection and survival.matters for their protection and survival.
DEFINITIONSDEFINITIONS
The National Conference on Preventive The National Conference on Preventive
Medicine [USA]Medicine [USA]
Health education is a process which informs, Health education is a process which informs,
motivate and helps people to adopt and maintain motivate and helps people to adopt and maintain
healthy practices and life styles; advocates healthy practices and life styles; advocates
environmental changes as needed to facilitate environmental changes as needed to facilitate
this goal and conducts professional training and this goal and conducts professional training and
research to the same end.research to the same end.
WHO DefinitionWHO Definition
Health education, like general education, Health education, like general education,
is concerned with changes in knowledge, is concerned with changes in knowledge,
feelings and behaviour of people.In its feelings and behaviour of people.In its
most usual forms, it concentrates on most usual forms, it concentrates on
devoloping such health practices as are devoloping such health practices as are
believed to bring about the best possible believed to bring about the best possible
state of well being.state of well being.
AIMS OF HEALTH EDUCATIONAIMS OF HEALTH EDUCATION
To inform the general public of the principles of To inform the general public of the principles of
physical and mental hygiene and methods of physical and mental hygiene and methods of
preventing avoidable diseases.preventing avoidable diseases.
To create an informed body of opinion and To create an informed body of opinion and
knowledge. (social workers, teachers)knowledge. (social workers, teachers)
To give the public accurate information of To give the public accurate information of
medical discoveries.medical discoveries.
To facilitate the acceptance and proper usage of To facilitate the acceptance and proper usage of
medical measures.medical measures.
METHODS OF APPROACHES IN METHODS OF APPROACHES IN
HEALTH EDUCATIONHEALTH EDUCATION
1.1.Legal or Regulatory ApproachLegal or Regulatory Approach
3.3.Administrative or Service ApproachAdministrative or Service Approach
5.5.Educational ApproachEducational Approach
Legal or Regulatory ApproachLegal or Regulatory Approach
Makes use of the law to protect the health Makes use of the law to protect the health
of the public.of the public.
Eg : Epidemic Diseases Act , Pollution ActEg : Epidemic Diseases Act , Pollution Act
Limitations :Limitations :
1. applicable only at certain times or 1. applicable only at certain times or
limited situations.limited situations.
2. they may not alter the behaviour of the 2. they may not alter the behaviour of the
individual.individual.
Administrative or Service ApproachAdministrative or Service Approach
Intends to provide all the health facilities Intends to provide all the health facilities
needed by the peopleneeded by the people
‘‘felt needs of people’felt needs of people’
Educatinal ApproachEducatinal Approach
most effectivemost effective
Components :Components :
1. motivation1. motivation
2. communication2. communication
3. decision making3. decision making
• results slow , but permanent and enduring.results slow , but permanent and enduring.
•Suffient time for an individual to bring about changes Suffient time for an individual to bring about changes
• learning new facts as well as unlearning wrong learning new facts as well as unlearning wrong
information as well.information as well.
CONTENTS OF HEALTH CONTENTS OF HEALTH
EDUCATIONEDUCATION
1.1.Human BiologyHuman Biology
2.2.NutritionNutrition
3.3.HygieneHygiene
4.4.Family Health CareFamily Health Care
5.5.Control of Communicable and Non- Control of Communicable and Non-
Communicable DiseasesCommunicable Diseases
6.6.Mental healthMental health
7.7.Prevention of AccidentsPrevention of Accidents
8.8.Use of Health ServicesUse of Health Services
Human BiologyHuman Biology
NutritionNutrition
for prevention of malnutritionfor prevention of malnutrition
Taught nutrient value of food stufsTaught nutrient value of food stufs
Method of preparation , storageMethod of preparation , storage
Help people to choose balanced dietHelp people to choose balanced diet
HygieneHygiene
Personal
Environmental
Family Health CareFamily Health Care
Strengthen and improve the health of the Strengthen and improve the health of the
family as a unit rather than as an family as a unit rather than as an
individual.individual.
Maternal and child health care, family Maternal and child health care, family
planning, immunization, nutrition, etc.planning, immunization, nutrition, etc.
Control of Communicable and Non-Control of Communicable and Non-
Communicable diseasesCommunicable diseases
Provide elementary knowledge about the Provide elementary knowledge about the
nature of the diseases and methods of nature of the diseases and methods of
preventing them.preventing them.
Mental HealthMental Health
Depression, neurosis, mental anxiety and Depression, neurosis, mental anxiety and
emotional disturbancesemotional disturbances
Basic knowledge of common Basic knowledge of common
psychological ailments, its detectio, psychological ailments, its detectio,
methods of prevention and treatment.methods of prevention and treatment.
Prevention of AccidentsPrevention of Accidents
People taught about basic safety rules People taught about basic safety rules
and prevent common accidents.and prevent common accidents.
Use of Health servicesUse of Health services
People should be informed about various People should be informed about various
health services and preventive health services and preventive
programmes available to them.programmes available to them.
STAGES IN ADOPTION OF NEW STAGES IN ADOPTION OF NEW
IDEAS AND PRACTICESIDEAS AND PRACTICES
STAGE OF UNAWARENESS
Not aware of new idea or practice
STAGE OF AWARENESS
Gets some information but not
know much
STAGE OF INTEREST
Shows interest to know more
Listen, read
STAGE OF EVALUATION
Find out advantages &
disadvantages
STAGE OF TRIAL
Puts it into practice
STAGE OF ADOPTION
Accepts new idea as beneficial
to him & adopts it
PRINCIPLES OF HEALTH PRINCIPLES OF HEALTH
EDUCATIONEDUCATION
INTERESTINTEREST
PARTICIPATIONPARTICIPATION
COMPREHENSIONCOMPREHENSION
MOTIVATIONMOTIVATION
REINFORCEMENTREINFORCEMENT
KNOWN TO UNKNOWNKNOWN TO UNKNOWN
LEARNING BY DOINGLEARNING BY DOING
SOIL, SEED & SOWERSOIL, SEED & SOWER
COMMUNITY LEADERSCOMMUNITY LEADERS
GOOD HEALTH RELATIONSGOOD HEALTH RELATIONS
InterestInterest
Topic of interestTopic of interest
Identify the ”felt needs” of the peopleIdentify the ”felt needs” of the people
Then prepare a programmeThen prepare a programme
ParticipationParticipation
Educator should encourage people to Educator should encourage people to
participate in health education participate in health education
programmesprogrammes
Group discussions, panel discussions, etc Group discussions, panel discussions, etc
provide oppurtunities for people’s provide oppurtunities for people’s
participationparticipation
Leads to acceptanceLeads to acceptance
Known to UnknownKnown to Unknown
Start with what the people already know Start with what the people already know
and then give the new knowledgeand then give the new knowledge
Existing knowledge as people as the basic Existing knowledge as people as the basic
stepstep
ComprehensionComprehension
Determine the level of literacy and Determine the level of literacy and
understanding of audience.understanding of audience.
Language of communication, Language of communication,
understandable to audienceunderstandable to audience
Usage of technical or medical terms Usage of technical or medical terms
should be avoided.should be avoided.
ReinforcementReinforcement
Also called as “booster dose”Also called as “booster dose”
Refers to repetition neededRefers to repetition needed
When not possible for people to learn new When not possible for people to learn new
things in short timethings in short time
MotivationMotivation
Defined as “the fundamental desire for learning Defined as “the fundamental desire for learning
in an individual”in an individual”
2 types :2 types :
primary motive primary motive inborn desires inborn desires
food, clothing, housingfood, clothing, housing
secondary motive secondary motive outside forcesoutside forces
gifts, a word of praise,gifts, a word of praise,
love, rewardslove, rewards
Learning by DoingLearning by Doing
Learning process accompanied by doing Learning process accompanied by doing
the new things.the new things.
Based on famous Chinese proverb “if I Based on famous Chinese proverb “if I
hear, I forget ; if I see, I remember ; if I do, hear, I forget ; if I see, I remember ; if I do,
I know.I know.
Soil, Seed & SowerSoil, Seed & Sower
Soil Soil people to whom education is givenpeople to whom education is given
Seeds Seeds Health facts to be givenHealth facts to be given
Sower Sower media tomedia to transmit the factstransmit the facts
All components are interdependent and All components are interdependent and
result in dynamic interaction.result in dynamic interaction.
Good Human RelationsGood Human Relations
health educator should have good health educator should have good
personal qualities personal qualities
Should be able to maintain friendly Should be able to maintain friendly
relations with peoplerelations with people
Should have a kind nad sympathetic Should have a kind nad sympathetic
attitudeattitude
Community leadersCommunity leaders
Leaders can be used to reach people of Leaders can be used to reach people of
the community and to convince them the community and to convince them
about the need for health education.about the need for health education.
HINDRANCES OR BARRIERS IN HINDRANCES OR BARRIERS IN
PROCESS OF COMMUNICATIONPROCESS OF COMMUNICATION
Psychological barriersPsychological barriers
emotional disturbancesemotional disturbances
depressiondepression
neurosisneurosis
Physiological barriersPhysiological barriers
difficulties in self-expressiondifficulties in self-expression
difficulties in hearing or seeingdifficulties in hearing or seeing
difficulties in understandingdifficulties in understanding
HINDRANCES…HINDRANCES…
Environmental barriersEnvironmental barriers
excessive noiseexcessive noise
difficulties in visiondifficulties in vision
congested areascongested areas
Cultural barriersCultural barriers
persistent patterns of behaviour, habits, persistent patterns of behaviour, habits,
beliefs, customs, attitudes, religion, etcbeliefs, customs, attitudes, religion, etc
EDUCATIONAL AIDS USED IN EDUCATIONAL AIDS USED IN
HEALTH EDUCATIONHEALTH EDUCATION
1. Audio aids1. Audio aids
2. Visual aids2. Visual aids
3. Combination of Audio-Visual aids3. Combination of Audio-Visual aids
Audio AidsAudio Aids
Based on principles of sound, electricity and Based on principles of sound, electricity and
magnetismmagnetism
megaphonesmegaphones
public addressing systems or public addressing systems or
microphonesmicrophones
Gramophone records Gramophone records
Tape recordersTape recorders
RadiosRadios
Sound amplifiersSound amplifiers
Visual AidsVisual Aids
Based on principles of projectionBased on principles of projection
Projected aids – needs projection from aProjected aids – needs projection from a
source on to a screensource on to a screen
films or cinemasfilms or cinemas
film stripsfilm strips
slidesslides
overhead projectorsoverhead projectors
epidiascopesepidiascopes
transparenciestransparencies
bioscopesbioscopes
video cassettesvideo cassettes
silent filmssilent films
Non-projected Aids – do not require Non-projected Aids – do not require
projectionprojection
blackboardblackboard
picturespictures
cartoonscartoons
photographsphotographs
postersposters
flashcardsflashcards
chartscharts
brochuresbrochures
modelsmodels
Other aids – traditional media which makes use of light and sound stimuliOther aids – traditional media which makes use of light and sound stimuli
Folk dances and Folk songsFolk dances and Folk songs
Puppet showsPuppet shows
DramasDramas
Combination of Audio-Visual AidsCombination of Audio-Visual Aids
Modern media availableModern media available
Sound & sight combined together to Sound & sight combined together to
create a better presentationcreate a better presentation
televisionstelevisions
tape and slide combinationstape and slide combinations
Video Cassette Players and RecordersVideo Cassette Players and Recorders
Motivation pictures or CinemasMotivation pictures or Cinemas
Multimedia ComputersMultimedia Computers
HEALTH EDUCATION FOR THE HEALTH EDUCATION FOR THE
GENERAL PUBLICGENERAL PUBLIC
Mass communication literally means Mass communication literally means
communication that is given to a community communication that is given to a community
where the people gathered together does not where the people gathered together does not
belong to one particular group.belong to one particular group.
AdvantagesAdvantages
large no. of people can be reachedlarge no. of people can be reached
people of all socio-economic status people of all socio-economic status
irrespective of their caste, creed and religion irrespective of their caste, creed and religion
MediasMedias
televisions, radios, posters, news papers, etctelevisions, radios, posters, news papers, etc
ESSENTIALS OF HEALTH ESSENTIALS OF HEALTH
EDUCATON TO THE PUBLICEDUCATON TO THE PUBLIC
1.1.Accuracy and TruthAccuracy and Truth
3.3.Presentation must be simplePresentation must be simple
5.5.Health education should be factualHealth education should be factual
7.7.Principles of health should be taughtPrinciples of health should be taught
CONCLUSIONCONCLUSION
In a field such as health, it is natural that In a field such as health, it is natural that
“helping people to help themselves”“helping people to help themselves”
should be as important as direct service.should be as important as direct service.