Heritage Heart - A Business Model Canvas

Heritage Heart - A Business Model Canvas

1. BUSINESS
MODEL CANVAS
Heritage HearthHeritage Hearth
CRAFTING TRADITION, SHAPING MEMORIES
ARSHINA AKHTERARSHINA AKHTER
21B016421B0164

2. ABOUT US
Heritage Hearth is a passionate endeavor dedicated to preserving and celebrating the
rich tradition of Black pottery from Nizamabad, Uttar Pradesh. We are a team of
artisans, designers, and enthusiasts committed to showcasing the artistry and cultural
heritage of this unique craft.
WHO WE ARE?
At Heritage Hearth, we handcraft exquisite Black pottery using time-honored
techniques passed down through generations. Our artisanal creations blend traditional
aesthetics with modern design, offering functional and decorative pieces that embody
the essence of craftsmanship and heritage.
WHAT WE DO?
Heritage HearthHeritage Hearth
CRAFTING TRADITION, SHAPING MEMORIES
Our mission at Heritage Hearth is twofold: to revive the legacy of Black pottery,
ensuring its preservation for future generations, and to share the artistry and cultural
significance of this craft with the world. Through our work, we strive to evoke a sense of
connection to tradition and the profound beauty of handmade art.
OUR MISSION:

3. Business Model Canvas
Designed For: Designed by: Date: Version:
KEY PARTNERS
COST STRUCTURE REVENUE STREAM
KEY ACTIVITIES
KEY RESOURCES CHANNEL
VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
HERITAGE HEARTH ARSHINA AKHTER 16-04-2024
Artisan Communities &
Cooperatives.
Retail & Distribution Partners
Sustainability & Eco-Friendly
Brands
Investors
Artisan Engagement & Skill
Development
Product Design &
Development
Production & Manufacturing
Sales & Distribution
Community Engagement &
Partnerships
Market Research
Skilled Artisans & Craftsmen
Raw Materials & Production
Facilities
Researchers
Workshops & Warehouses
Unique handmade high-end
products.
Influenced by cultural
significance
Sustainability and Ethics
Functional Stylish
Kitchenware & Utensils
Customized products.
Workshops
Building Connection Through
Handmade Products.
Website & Other Marketplaces
Boutique & Lifestyle Stores
Craft Fairs & Exhibitions
Export Partnerships
Direct Sales & Artisan Markets
Home Decor Enthusiasts.
Culinary & Kitchen
Enthusiasts
Cultural & Heritage Seekers
Eco - Conscious Consumers
Interior Designers
Gift Buyers
Targeting Age Group of 25-
45 years old
Direct Sales of the Products.
Wholesale & Retail Distribution
Custom Orders & Commissions
Workshop & Classes
Artisan Collaboration & Partnerships
Online Content Monetization
Production Costs: Raw Material, Labor Cost, Equipment & Tools.
Overhead Expenses: Rent or Studio Space, Insurance, Maintenance & Repairs,
Administrative Costs.
Marketing & Sales Expenses: Advertising, Promotion, Website, E-commerce, Packaging,
Sales Commissions.
Distribution & Logistics: Shipping, Management, Distribution Costs.
Community Engagement
Research & Development
Training & Development
Heritage HearthHeritage Hearth
CRAFTING TRADITION, SHAPING MEMORIES

4. PRODUCT RANGE
KITCHENWARE
Rs. 3000 Onwards
WATER BOTTLES STORAGE JARS VASE/ SHOWPIECE
Heritage HearthHeritage Hearth
CRAFTING TRADITION, SHAPING MEMORIES
Rs. 1000 Onwards Rs. 1500 Onwards Rs. 2500 Onwards
Rs. 12,500 Onwards Rs. 4000 Onwards Rs. 6400 Onwards Rs. 10,000 Onwards
PROJECTED COST BY 2054
AT 5% INFLATION RATE
PRESENT COST

5. STARTUP STRATEGIESS
Commencing production by establishing a dedicated pottery studio in Nizamabad,
equipped with essential tools, kilns, and materials. Skilled local artisans will be
recruited and trained to uphold traditional Black pottery techniques. Initial focus will
be on developing a signature collection of Black pottery pieces.
PRODUCTION KICKOFF & PRODUCT DEVELOPMENT
Forge partnerships with local boutiques, artisan markets, and lifestyle stores to
introduce Heritage Hearth products to the community. Launch an e-commerce
website to showcase our offerings nationally, Leveraging social media platforms for
targeted marketing and brand awareness..
Gradually expand sales operations to nearby cities and regions, leveraging positive
feedback and customer testimonials to build credibility. Explore opportunities to
collaborate with retail chains and hospitality establishments to expand our market
reach and distribution network. Foster customer relationships through personalized
services, feedback collection, and participation in local events and exhibitions.
Heritage HearthHeritage Hearth
CRAFTING TRADITION, SHAPING MEMORIES
MARKET ENTRY STRATEGY
SALES EXPANSION PLAN:

6. VISION FOR 2054
Anticipating future trends, we will innovate with modern designs and
sustainable practices, meeting the demands of conscious consumers
seeking unique, personalized, and eco-friendly home decor.
EVOLVING CONSUMER DEMANDS
Embracing technology, we will enhance the customer experience
with virtual showrooms, augmented reality (AR) previews, and
seamless online shopping, making our products accessible worldwide.
Heritage Hearth aims to position Nizamabad's Black pottery as a
cultural ambassador, celebrating tradition while embracing cross-
cultural influences and collaborations with global artisans.
DIGITAL INTEGRATION:
CULTURAL AMBASSADORSHIP
Heritage HearthHeritage Hearth
CRAFTING TRADITION, SHAPING MEMORIES
Commitment to sustainability will drive every aspect of our business,
from eco-friendly production methods to ethical sourcing, leaving a
positive impact on communities and the environment.
SUSTAINABLE LEGACY