Ultimate Guide to HBDI – Herrmann Brain Dominance Instrument Infographic
Whole Brain Model
blue & red, and
yellow & green,
will find it most
‘challenging’
to get along
use the results to play
to your strengths
120
question survey
Shows how you
prefer to think
2 million
There is
no ideal
profile
Adjective
....
Pairs
....
dotted line shows
how you think
under pressure
Preference Code
1 - strong preference
2 - general preference
3 - negative preference
What a
Completed HBDI Profile Looks Like
‘Whole Brained’ Teams were 66% more efficient
people across 45
countries have completed
their HBDI profiles
Profile Scores
how you think
when not under
pressure
Blue
Fact =
Logical,
technical, and
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? ??????
MBBInffographic apt ogBBtebuUbcrK
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
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? ??????
MBBInffographic apt ogBBtebuUbcrK
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
WIe artWiintrgatWiipI
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h’BpnaBd
otvrdg hUKcy tWiint
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??
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MBM
Infographic of the big four UK supermarkets’
websites and how they used to look
We are a training provider to the UK grocery industry. We help suppliers
to the big four supermarkets to develop the soft skills that will secure
them more profitable wins.
The reason they choose us is because of our combination of relevant
experience and unique training method - ‘Sticky Learning ®’.
www.makingbusinessmatter.co.uk
Asda 1996 and 1997
Asda offered ‘java games’ on its
homepage.
Sainsbury’s 1996 and Asda 1996
The first supermarkets to offer a
website – 4 years ahead of the
pack.
Sainsbury’s 1998
Sainsbury’s named its online
shopping with a separate name
‘Orderline’.
Tesco 2000
Tesco was 4 years behind Asda
with its first website.
Asda 2001
The first year that Asda split their
homepage into 9 sections, rather
than just one.
Morrisons 2004
Morrisons didn’t get the domain
of www.morrisons.com until
2004 – Before the website was
owned by a car sales company!.
Tesco 2007
Tesco ditched its large menu
system on the homepage.
Sainsbury’s 2009
Sainsbury’s started to move away
from ’Sainsbury’s Orderline’ and
accepted this was part of the
norm.
Asda 2015
Asda moves back to one
rich image after 14 years of a
homepage of sections.
Sainsbury’s 2015
Sainsbury’s starts to use one big
image on its homepage.
2
1
3
4
5
6
7
8
9
10
1
1
2
2
3
4
5
6
7
8
9 10
®
To zoom in and zoom out - PC: ctrl and + or -. For MAC: cmd and + or -
Read the post: Ultimate Guide to HBDI – Herrmann Brain Dominance Instrument
We are a training provider to the UK grocery industry. We help suppliers
to the big four supermarkets to develop the soft skills that will secure
them more profitable wins.
The reason they choose us is because of our combination of relevant
experience and unique training method - ‘Sticky Learning ®’.MBInfBInIofngrgraIpfhigcBfIohIo BIteIafhbBfuIgrcUKofuIKpBbgnsgKgraIgrIKUppsgBfKIohIo BImgaIkhUfIKUpBf’nfwBoKdIyUfIbsgBroKIlnroIohIKBbUfBI’hfBIpfh.IonmsBIlgrKIo fhUa ImBooBfIAKh1IIKwgssK9dI
? ??????
MBBInffographic apt ogBBtebuUbcrK
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
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h’BpnaBd
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????
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W
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o
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nl
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6UK7UUoKapKgpkK7UUoKUcBKSK8TnKuBemKgpkK2KUeKSbK0UeK45TnKuokKgpkK2KUeKS MBInfBInIofngrgraIpfhigcBfIohIo BIteIafhbBfuIgrcUKofuIKpBbgnsgKgraIgrIKUppsgBfKIohIo BImgaIkhUfIKUpBf’nfwBoKdIyUfIbsgBroKIlnroIohIKBbUfBI’hfBIpfh.IonmsBIlgrKIo fhUa ImBooBfIAKh1IIKwgssK9dI
? ??????
MBBInffographic apt ogBBtebuUbcrK
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
WIe artWiintrgatWiipI
KbfBBrK hoKI8I4KcnI
??
h’BpnaBd
otvrdg hUKcy tWiint
rgate artWiinu
??
??
o BIpnbwd
ste arto..Wut
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?
??
lte arto.WbuI
4KcnI’hiBKImnbwIohIhrBI
??
h’BpnaBIhkIKBboghrKd
btefadto...uI
?
?
ntefadto.Wltrgato.WbuI
??
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?
ptmkwkfito..Tu
???
???
???‘’??
?
???
????’???
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??
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??
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W.txq-frgato.Wbu
?
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??
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??????
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?
Wstvrdg hUKcy tWiiTut
?
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?
?
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?
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??
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?
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fi?
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Wit®rd’Kk -to..pu
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snuhUoIMngofhKBIcgcInrho BfI
?
o.t®rd’Kk -to.WWut
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fhunsIKBnsIo noIgoIangrBcIgrI
????
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W
W
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nl
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6UK7UUoKapKgpkK7UUoKUcBKSK8TnKuBemKgpkK2KUeKSbK0UeK45TnKuokKgpkK2KUeKS
MBM
Infographic of the big four UK supermarkets’
websites and how they used to look
We are a training provider to the UK grocery industry. We help suppliers
to the big four supermarkets to develop the soft skills that will secure
them more profitable wins.
The reason they choose us is because of our combination of relevant
experience and unique training method - ‘Sticky Learning ®’.
www.makingbusinessmatter.co.uk
Asda 1996 and 1997
Asda offered ‘java games’ on its
homepage.
Sainsbury’s 1996 and Asda 1996
The first supermarkets to offer a
website – 4 years ahead of the
pack.
Sainsbury’s 1998
Sainsbury’s named its online
shopping with a separate name
‘Orderline’.
Tesco 2000
Tesco was 4 years behind Asda
with its first website.
Asda 2001
The first year that Asda split their
homepage into 9 sections, rather
than just one.
Morrisons 2004
Morrisons didn’t get the domain
of www.morrisons.com until
2004 – Before the website was
owned by a car sales company!.
Tesco 2007
Tesco ditched its large menu
system on the homepage.
Sainsbury’s 2009
Sainsbury’s started to move away
from ’Sainsbury’s Orderline’ and
accepted this was part of the
norm.
Asda 2015
Asda moves back to one
rich image after 14 years of a
homepage of sections.
Sainsbury’s 2015
Sainsbury’s starts to use one big
image on its homepage.
2
1
3
4
5
6
7
8
9
10
1
1
2
2
3
4
5
6
7
8
9 10
®
To zoom in and zoom out - PC: ctrl and + or -. For MAC: cmd and + or -MBInfBInIofngrgraIpfhigcBfIohIo BIteIafhbBfuIgrcUKofuIKpBbgnsgKgraIgrIKUppsgBfKIohIo BImgaIkhUfIKUpBf’nfwBoKdIyUfIbsgBroKIlnroIohIKBbUfBI’hfBIpfh.IonmsBIlgrKIo fhUa ImBooBfIAKh1IIKwgssK9dI
? ??????
MBBInffographic apt ogBBtebuUbcrK
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
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?
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????
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W
W
s
b
p
T
i
W.
WW
Wo
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Wl
Wp
WT
Wi
o.
o
o
Wn
Wb
n
nl
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? ??????
MBBInffographic apt ogBBtebuUbcrK
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
WIe artWiintrgatWiipI
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h’BpnaBd
otvrdg hUKcy tWiint
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??
??
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ste arto..Wut
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??
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4KcnI’hiBKImnbwIohIhrBI
??
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btefadto...uI
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ntefadto.Wltrgato.WbuI
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???
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??????
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?
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?
?
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??
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MBM
Infographic of the big four UK supermarkets’
websites and how they used to look
We are a training provider to the UK grocery industry. We help suppliers
to the big four supermarkets to develop the soft skills that will secure
them more profitable wins.
The reason they choose us is because of our combination of relevant
experience and unique training method - ‘Sticky Learning ®’.
www.makingbusinessmatter.co.uk
Asda 1996 and 1997
Asda offered ‘java games’ on its
homepage.
Sainsbury’s 1996 and Asda 1996
The first supermarkets to offer a
website – 4 years ahead of the
pack.
Sainsbury’s 1998
Sainsbury’s named its online
shopping with a separate name
‘Orderline’.
Tesco 2000
Tesco was 4 years behind Asda
with its first website.
Asda 2001
The first year that Asda split their
homepage into 9 sections, rather
than just one.
Morrisons 2004
Morrisons didn’t get the domain
of www.morrisons.com until
2004 – Before the website was
owned by a car sales company!.
Tesco 2007
Tesco ditched its large menu
system on the homepage.
Sainsbury’s 2009
Sainsbury’s started to move away
from ’Sainsbury’s Orderline’ and
accepted this was part of the
norm.
Asda 2015
Asda moves back to one
rich image after 14 years of a
homepage of sections.
Sainsbury’s 2015
Sainsbury’s starts to use one big
image on its homepage.
2
1
3
4
5
6
7
8
9
10
1
1
2
2
3
4
5
6
7
8
9 10
®
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Wb
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1997
1998
1999
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2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
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W
W
s
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WW
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WT
Wi
o.
o
o
Wn
Wb
n
nl
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6UK7UUoKapKgpkK7UUoKUcBKSK8TnKuBemKgpkK2KUeKSbK0UeK45TnKuokKgpkK2KUeKS
MBM
Infographic of the big four UK supermarkets’
websites and how they used to look
We are a training provider to the UK grocery industry. We help suppliers
to the big four supermarkets to develop the soft skills that will secure
them more profitable wins.
The reason they choose us is because of our combination of relevant
experience and unique training method - ‘Sticky Learning ®’.
www.makingbusinessmatter.co.uk
Asda 1996 and 1997
Asda offered ‘java games’ on its
homepage.
Sainsbury’s 1996 and Asda 1996
The first supermarkets to offer a
website – 4 years ahead of the
pack.
Sainsbury’s 1998
Sainsbury’s named its online
shopping with a separate name
‘Orderline’.
Tesco 2000
Tesco was 4 years behind Asda
with its first website.
Asda 2001
The first year that Asda split their
homepage into 9 sections, rather
than just one.
Morrisons 2004
Morrisons didn’t get the domain
of www.morrisons.com until
2004 – Before the website was
owned by a car sales company!.
Tesco 2007
Tesco ditched its large menu
system on the homepage.
Sainsbury’s 2009
Sainsbury’s started to move away
from ’Sainsbury’s Orderline’ and
accepted this was part of the
norm.
Asda 2015
Asda moves back to one
rich image after 14 years of a
homepage of sections.
Sainsbury’s 2015
Sainsbury’s starts to use one big
image on its homepage.
2
1
3
4
5
6
7
8
9
10
1
1
2
2
3
4
5
6
7
8
9 10
®
To zoom in and zoom out - PC: ctrl and + or -. For MAC: cmd and + or -
Form =
Organised,
detailed, and
structured
Feeling =
Emotional,
sensory, and
people
Future =
Risk taker,
intuitive, and big
picture
YellowGreenRed
321
%%%%
Increase Your Thinking
In Your Less Preferred
Quadrants
Courtesy of
Herrmann
Global