High context vs low context !

1. Are you aware of the big difference ?

2. ANADOLU UNIVERSITY Ceyda Kaya Sezin Sap Göker Harmanlı

3. High Context Low Context

4. Cont ents Associ ation Relation-centered Task –centered Attention to group process Attention to the goal Social structure - centralized Social structure - decentralized Inter action Non - verbal Verbal Implicit Explicit Indirect Direct High Context Low Context

5. High Context Low Context Assoc iation Relation centered Task centered

6. High Context Low Context Assoc iation Attention to group process Attention to goal

7. High Context Low Context Assoc iation Social structure - centeralized Social structure - decenteralized

8. High Context Low Context Intera ction Nonverbal Verbal

9. High Context Low Context Intera ction Implicit Explicit

10. High Context Low Context Intera ction Indirect Direct

11. High Context Low Context Coun tries Japan U.S.A. China German Korea Scandinavian Arabic Countries North America Latin America Swiss France England

12. High Context Low Context Conc lusion In conclusion , Association and interaction are the key differences between Low and High Context Culture !

13. Are you aware of the big difference ? High context culture Low context culture