Himalayas

HIMALAYAS CASE STUDY

1. The Himalaya Drug Company

2. …. The Himalaya drug company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurved to society. The company has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives. Today Himalaya products have been endorsed by 3,00,000 doctors around the global and consumers in 89 countries for their health and personal care needs.

3. Cont … Starting off operations in Dehradun way back in the 1930s, the company later spread its wings to Mumbai and across the country. In 1975 , the company set up an advanced manufacturing facility in MAKALI, Bangalore, India . Himalaya global Holdings Ltd. ( HGH) is the global headquarters of all Himalaya subsidiaries.

4. History 1930-Mr. M . Manal formed the Himalaya drug company. 1934- Launch of serpina , the world`s first hypertensive drug. 1955-Liv.52 , a hepatoprotective drug is launched and goes on to become one of the world`s top selling drug. 1975-An advanced manufacturing facility is set up in Banglore .

5. Cont.. 1996-The company opens its US office at Houston, Texas. 1998-The animal health product range for commercial livestock is launched. 2001-The company adopts a new unified brand equity. 2005-Himalaya celebrates 75 years.

6. Mission … Himalaya`s mission to make herbal wellness a part of every home . Want to be the most trusted company in scientific herbal healthcare and most admired for our ethics and values . “ Establish Himalaya as a science –based , problem solving ,Head to Heel brand.” “Develop markets worldwide with an –in-depth and long term approach, maintaining at each step the highest ethical standards.”

7. BASE

8. Different Types of products Children`s health General health Pure herbs Baby care Animal care

9. Segmentation The company entered in market with 4 broad segments:- Pharmaceutical(health maintenance , skin care etc.) Personal care(health care, oral care, hair care , baby care etc.) Naturals(pure herbs, chavanprash etc.) Animal health(Live stock, etc.)

10. Target(for him face wash)

11. WWW.himalayawellness.com website

12. THANKYOU PRESENTED BY :-SHANU KUMARI SEC.3(B)