Hindalco Industries Limited, Renukoot

This is a presentation from Hindalco Industries Limited, one of the finalists at the 5th CII-GBC National Award for Excellence in Water Management in 2008

The awards are in 2 categories, Within the Fence for work done on minimizing the organisations water footprint, and Beyond the Fence for work done in the community around the industry.

This presentation was in the "Beyond the Fence" category.

We thank CII and the respective companies for giving us permission to upload these presentations on the India Water Portal website for dissemination to a wider audience.

1. CII – SOHRABJI GODREJ GREEN BUSINESS CENTRE, HYDERABAD
HINDALCO INDUSTRIES LTD.
RENUKOOT, SONEBHADRA, U.P.

2. Location

3. Our Vision
“ To actively contribute to the
social and economic development
of the communities
in which we operate. In so doing
build a better, sustainable way
of life for the weaker sections
of

the

communities
of

life

for

the

weaker

sections

of society and raise the
country’s human development
index ”
-Smt. Rajashree Birla
index
.

4. Demographic Profile
SC/ST
BC
Oth
Division
Operational
ill
Population
Total
Population
SC/ST
BC
Oth
ers
Hindalco, Renukoot200 1,93,525 59,991 34,210 2,87,726
Power Div. Renusagar32 43,045 40,779 29,452 1,13,276
Mines Div Jharkhand
73
71 792
11 426
4918
88 136
v
ill
ages
Population
Mines
Div
.,
Jharkhand
73
71
,792
11
,426
4
,918
88
,136
Mines Div., Chhatisgarh40 25,542 7,570 2,939 36,051
TOTAL 345 3,33,904 1,19,766 71,519 5,25,189
Name of Units
No. of
villages
No of
Househol
ds
SC/ST Others Male Female
Total
Population
ds
Hindalco, Renukoot
104397 17631 8297 13435 1249225927
Power Div. Renusagar
21105 5375 2530 4036 38697905
Mines Div., Jharkhand
2476 2275 1070 1660 16853345
Mines Div Chhatisgarh
2
453
1676
789
1338
1128
2465
Mines
Div
.,
Chhatisgarh
2
453
1676
789
1338
1128
2465
Total
16 6431 26957 12686 20469 19174 39642

5. The Big Challenge
National Figures

6. Challenges and Constraints
™Naxal prone area. ™Widespread Illiteracy. ™
I t i M l t iti d hi h l l f bidit
™
I
n
t
ens
i
ve
M
a
l
nu
t
r
iti
on an
d

hi
g
h

l
eve
l
o
f
mor
bidit
y.
™Hilly terrain and scattered population.
™Prevalence of dogmas and social taboos. ™
Poor infrastructure facilities.
™
Poor

infrastructure

facilities.

™Huge migration from villages.

7. Focus Area
Education
Health Care
Sustainable Livelihood
Infrastructure Development
Soc
i
a
l R
e
f
o
rm
s
Soc a e o s

8. WATERPROJECTS WATER

PROJECTS

9. Sources of livelihood
5%
5%
5%
10%
Agriculture Wage labourers &
50%
10%
Wage

labourers

&
Others Services
50%
30%
Small enterprises Others

10. Status of Rainfall
PERIOD 11 YEARS (FROM JANUARY 1998 TO 2008)
1998.80
51.96
.91
00.16
2075.58
95.74
2142.41
2
2
20002500
1429.70
175
1653.
180
179
1542.82
1475.62
1398.43
15002000
500
1000
0
500
8
9
0
1
2
3
4
5
6
7
8
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Quantityof Rainfall(in mm) Quantity

of

Rainfall

(in

mm)

11. Cause and effect of poor land and water management
POOR LAND &
WATER
MANAGEMENT
UNEVEN
RAINFAL
L
LIMITED
FARMING
FOREST
CUTTING
LOW
CROP
YIELD
INADEQUATE
FOOD FOR
FAMILY
MIGRATION
SCARCE OF
MONEY
POOR
HEALTH
POVERTY
MALNUTRITION
MORE
DEATH
FINANCIAL
/ OTHER
L
OSS

INDEBTNESS
OSS
FREQUENT
ILLNESS
LOSS IN
DAILY
WAGE

12. Objectives of the Project
“To initiate and implement the water projects in villages
f f ili t th tili ti f l d t
16
f
or
f
am
ili
es
t
o ensure
th
e proper u
tili
za
ti
on o
f

l
an
d

t
o
make them enable to meet out the essential requirements
6431
make

them

enable

to

meet

out

the

essential

requirements

over the period of one year.”

13. Implementation Steps
FOLLOW UP
HANDING OVER/ PHASING OUT
3
rd
Year
PROJECT IMPLEMENTATION
MONITORING, EVALUATION
AND CORRECTIVE ACTION
r
3
NEED IDENTIFICATION AND
RESOURCE MOBILIZATION
2
nd
Yea
CAPACITY BUILDING
TRAINING
PLANNING
Year
SOCIAL MOBILIZATION
FORMING VILLAGE
INSTITUTIONS
1
ST
Ye
AWARENESS BUILDING

14. Watershed management-A key to sustainable livelihood
Major initiatives
Lift irrigation projects 80 Small Check Dams 32
Rain water Harvesting Tank 136
Wt Ch l
8476 F t
W
a
t
er
Ch
anne
l

8476

F
ee
t
Fruit plant distribution 25079 Ti b d i b l
13505
Ti
m
b
er an
d
non t
i
m
b
er p
l
ant
distribution.
13505
Nadep and Vermi compost 289 Cattle vaccination 24115

15. Training Programmes
240
325
450
549
400
600
875
1185
1446
1823
10001500
2000
52
871
1243
1000
1500
2
0
200
2004
2005
2006
2007
8
0
500
1000
2004
2005
2006
2007
180
45
0
500
2004
2005
2006
2007
Agriculture Training
Animal Husbandry
SHG Training
0
63
0
0
4525
6535
9450
1256
0
5000
10000
15000
350
685
854
1450
0
500
1000
1500
2000
450
856
1485
1950
0
500
1000
1500
2000
2500
2004
2005
2006
2007
Mass awareness programme
0
2004
2005
2006
2007
Bio-Fertilizer Training
0
2004
2005
2006
2007
Nursery Development
Programme

16. Outcome of the water project
Structure
Quantity
Length Height Width
Capacity
Cubic
Total
Structure

Quantity

(Feet) (Feet) (Feet)
Cubic

(Feet)
Capacity
Check dam
4
40
12
300
144000
576000
Check

dam
4
40
12
300
1
,
44
,
000
5
,
76
,
000
Pond2 150 150 10 2,25,000 4,50,000
Bowali
(Radius=18 8 - 13 - 13,237 1,05,901
feet)
Total 14 190 175 310 3,82,237
11,31,901

17. Photographs

18. Photographs

19. Photographs

20. Horticulture & Medicinal Plants
• High return on
investment investment

• Optimum use
of resources of

resources

(low water
requirement)
Hl d i
•
H
e
lps re
d
uc
ing
the use of
chemicals
• Suitable for
Big/Small
cultivators
Trader
Farmer
Coordination
cultivators
(Tulsi, Ashwagandha, Kalmegh, Coleus)
(Buyer)
(Producer)
Coordination

21. Photographs

22. Micro Finance Issues & Interventions
•Number of
SHG 532
•Members 5780
•Non availability of
funds
•Total Saving
(Rs. in lacs)
15.973
•Loan
p
rovided
funds
•
Very high interest
•Market
Linkage
p
(Rs. in lacs)
66.50
Self Help Groups
Very

high

interest

rate
Linkage
•Outlet of
products
•Bulk bu
y
in
g
•Minimal access to
Institutional
support
yg
•Development
related
Activities •Social Issues
•Institutions

23. Sustainability of the projects
Generating the
“
corpus fund
”
corpus
fund

Technical
guidance
Involving of
Panchayat Govt.
d
to VDC
an
d
NGOs
By-laws
ft
Institutional
f
or wa
t
er user
committees
Institutional
support
Follow up

24. TheAdityaBirlaRuralTechnologyPark Muirpur The
Aditya
Birla
Rural
Technology
Park
,
Muirpur

25. The Aditya Birla Rural Technology Park, Muirpur
Key Training Areas Capacity Building Center
™Prevention and control of Cattle
diseases
™Role and Responsibilities of
Panchayati Raj Institutions
™
Application
of
modern
agricultural
™
Application
of
modern
agricultural
technology
™Formation and management of Self-
Help Groups
™Control of Malaria and TB diseases in
rural
areas
rural
areas

26. The Aditya Birla Rural Technology Park, Muirpur
A
griculture Section

Activities ™Crop planning and budgeting ™
Assessment
of
soil
fertility
™
Assessment
of
soil
fertility
™Weeds control and management
™Water management for crop
production
™Nursery development and
Mana
g
ement
g
™Promoting applications of organic
fertilizers
™Modern agriculture practices

27. The Aditya Birla Rural Technology Park, Muirpur
Activities Veterinary Section ™Artificial insemination for breed
improvement
™Organizing Animal medical camps
in villages
™Animal vaccination
™Demonstration of energy
production
through
Bio
-
gas
plant
production
through
Bio
-
gas
plant
™Veterinary Hospital with ward
facility for treatment of sick animals

28. The Aditya Birla Rural Technology Park, Muirpur
Activities
Vocational Training-Cum-Production Center
Activities ™Managerial skill training to
-th
e
e
ntr
ep
r
e
n
eu
r
s
e
eepeeus
- rural youths - rural women
™Vocational training on electrical/electronic goods repairing,
tailoring, diesel pump repairing, computer training, etc.
™Training on marketing of finished goods.
™Linking trained entrepreneurs to the govt. schemes
™Extending technical support to the trained entrepreneurs as pe
r
their need

29. The Aditya Birla Rural Technology Park, Muirpur
Activities
Rural Hospital
Activities ™General OPD
™Emer
g
enc
y
Services
gy
™Indoor patient Services
™Safe delivery
™General Surgery
™ECG/ X-ray Facility
™Pathological services
™Family Planning Operation
™
Fil
Wlf
OPD
™
F
am
il
y
W
e
lf
are
OPD

30. Project Budget
Fund Mobilized
(
Rs. In lacs
)
HJST
(Internal)
Govt.,
G.P. and
village
Total
()
Sl.
No.
Name of Division
No. of
villages
(Internal)
village

(External)
1Hindalco – Renukoot10 46.7 342.56 389.26
2
P Diii R
2
294
18 25
21 19
2
P
ower
Di
v
i
s
i
on-
R
enusagar
2
2
.
94
18
.
25
21
.
19
3Mines Division – Lohardaga2 3.48 39.24 42.72
4Mines Division – Samri2 4.39 24.53 28.92
16 57.51 424.58 482.09 Total

31. Monitoring
• Implementation calendar . • Feedback and progress assessment through VDC and SHGs.
Wkl ti thfildtff
•
W
ee
kl
y mee
ti
ng among
th
e
fi
e
ld
s
t
a
ff
s .
• Incorporation of corrective measures.
• Developed a monthly newsletter called Margdarshika • Involvement of local NGOs and other developmental agencies.
• Social auditing.

32. Impact : Sustainable Livelihood
27
49.77
27 37
40
50
60
e risk
29300
15200
42500
2000030000
40000
50000
ve risk
27
27
.
37
0
10
20
30
Relativ
e
0
10000
20000
National
Status (2006-
2005-06 2007-08
Relati v
National Status 2005-06 2007-08
07)
Per Capita Income
% of people below poverty line
39.10%
24.03%
40.00%
20.00
%
30.00%
40.00%
50.00%
tive risk
60.00%
20.27%
55.42%
20.00
%
30.00%
40.00%
50.00%
60.00%
70.00%
tive risk
0.00%
10.00%
National
Status
2005-06 2007-08
Rela
t
0.00%
10.00
%
National
Status(more
than 60%)
2005-06 2007-08
Rela t
% of Skilled persons
Families Covered through SHGs

33. Testimonials

34. Media Coverage

35. A
•ASIAN CSR AWARD –2003 FOR POVERTY
ACH
ALLEVIATION AT THE HANDS OF HIS
EXCELLENCY, PRIME MINISTER OF THAILAND
HI
E
•ADITYA BIRLA PLANET AWARD -2004 FOR
V
E
EXCELLENCE IN MODEL VILLAGE DEVELOPMENT
PROGRAMME.
M
E
N
•CII NATIONAL AWARD FOR EXCELLENCE IN
NTS
WATER MANAGEMENT 2006
S
•CII NATIONAL AWARD FOR EXCELLENCE IN
WATER MANAGEMENT 2007

36. Our Partners
• Govt. Officials at District and Block Levels, like DRDA, MESO, DDO,
DHO, DMO, CMO, BDO, DAHO, DSWO, DIET, DBCS, DTO, DPRO, etc
• Panchayats and Local Gram Sabhas.
• Neighbouring Corporates like, NTPC, NCL, Kanoria Chemicals, Hi-Tech
Carbon Carbon
,
• Local NGOs, likePradaan, Nehru Yuva Kendra, Gram Vikas Samiti,
Vikas Bharti, Banwasi Sewa Ashram, Swamsidha, Krishi Vigyan Kendra, etc.
• National and International Organisations like BAIF, Habitat for Humanity
International CII Australia
-
India Council UPSACS NEDA
International
,
CII
,
Australia
-
India

Council
,
UPSACS
,
NEDA
,
Entrepreneurship Development Institute (EDI), State Resource Centre,
Birsa Agriculture University, Horticulture and Agriculture Research
Station (HARP).
• Local Clubs likeRotary Club, Lions Club, Mahila Mandal, etc.

37. and we still have miles to go
…..