HireDroid brand guidelines v1

2. T A B L E O F C O N T E N T S
Vision 3
Logo
- Description
- Background
- Tagline
- Usage
5
6
10
12
13
Color Palette
- Main colors
- Supporting colors
14
15
16
Typography
- Website, Logo and Extensions
17
18
Shapes and Patterns 19
Printable Materials
- Letterhead
- Envelopes and Business card
21
22
23

4. Vision

Our vision for recruitment industry is
that recruitment is not only about
administration, it's more about
relationships management. Our
recruitment system automates and simplifies the recruitment
process. It eliminates the need of manual input and administration
for most of the recruitment tasks, allowing recruiters to get all data
they need while building and sustaining profitable relationships.

6. Logo with slogan

The slogan here is simply defining the brand name, so the character itself is not used in this form.

7. Logo with slogan description

The slogan is used here for explaining the brand name meaning and purpose in the absence of the character.
Although the word HireDroid is explanatory enough, one might not get a direct idea about what it indicates until he
reads the slogan.

8. Vertical image
Horizontal image
Logo with character

In this form the character is used to define the brand along with the brand name "HireDroid".
The slogan is not used here, as the name and character together are consistent enough.

9. Logo with character description

A droid is a robot that does a certain task or amount of tasks in automated manner, with almost no 1-
manual supervision. As we agreed before that our recruitment system is an automated web application
that handles most of recruitment process tasks. That's the main point
regarding the droid character.

We choose the Triangular shape to be the main structure for the 2-
droid, as our application consists of three main parts interconnected
through the system application, which are Companies, Visa agents,
and Candidates. The Triangle is constructed of three points connected
to each other, which implies the same structure of our system.

The droid hands, also got the triangle shape, got a trimmed mass at 3-
the middle, which implies strength, so close to the idea of Bobbie's
muscles. A strong droid can handle touch tasks, along with the
inverted triangle as the head gives the impression of smartness as our
robot got a big brain!

The Large triangular feet, indicates stability and authority, and that the system is constructed on a 4-
stable base. "HireDroid system has a stable structural and operational base."

10. Logo Vertical Background
Positive Reversed
Blue Gray Transparent

11. Logo Horizontal Background
Positive Reversed
Blue Gray Transparent

12. Logo Tagline

The brand mark should always be placed at a distance of "H" letter
from all sides as shown.
With character
With slogan
Vertical image
Horizontal image

13. Logo Usage



In the website:
The brand mark will be used mainly, with the character as a support,
and the slogan will be present wherever the character is hidden. The
droid character will be manipulated throughout the website with different
indications.





For other supporting extensions :
The brand mark will appear with the character concurrently without the
slogan.

15. #0094dc
R0 G148 B220
C77 M29 Y0 K0

#32c800
R50 G200 B0
C70 M0 Y100 K0

#ff9900
R255 G153 B0
C0 M48 Y93 K0

#575756
R87 G87 B86
C0 M0 Y0 K80

#ffffff
R255 G255 B255
C0 M0 Y0 K0

Main logo
and
companies

Color Palette Main colors

Blue: Indicates Authority,
Confidence, Dignity,
Establishment, Power,
Success, Security and
Trustworthiness. It can be
seen extensively in official
logos and main pages of
distinctive companies.

Green:
Indicates Experience, Money,
Nature, Renewal and
Tranquility, and it's a widely
used color in national flags
and representations in gulf
area.

Orange: Indicates
Affordability, Creativity,
Enthusiasm, and
Youthfulness. A perfect color
to describe competence and skillfulness.

Visa agents

Candidates

16. Color Palette Supporting colors

These are the only four color options for HireDroid.

18. Typography Website, Logo and Extensions


Font sizes are consists of three levels:
Level 1 - Head line 2 (18 px)
Level 2 - Head line 3 (14 px)
Level 3 - Paragraph (10 px)
Website font:
Font name: (Verdana)
Head line color: (#0094dc)
Paragraph color: (#575756)

Logo fonts:
Fonts name: Swatch it – Tahoma.

Extensions:
Swatch it, Verdana, Tahoma and Arial fonts using in supporting elements and printable materials.

20. Shapes and Patterns

Shapes Pattern

22. Printable Materials Letterhead

23. Front

Back

Envelope
Business card
Printable Materials Envelopes and Business card