history of advertising

1. HISTORICAL DEVELOPMENT OF ADVERTISING 1

2. CONTENT First Examples Printed advertisements Radio Advertising TV advertising Internet Advertising 2

3. definition Advertising  is a form of  communication  used to  persuade  an audience to take some action with respect to products, ideas or services . 3

4. Why and When ? The idea of advertising emerged when people started to trade. People advertised to make their products known by larger groups of people. 4

5. FIRST EXAMPLES 1. Signs Some traders like the Phoenicians , painted commercial messages on rocks along the trade lanes . Excavations at Pompeii reveal that each little shop had an inscription on the wall next to the entrance . The gladiator contests announcement on papyrus or wall are regarded as the first examples of advertising . 5

6. Advertisement on a wall in Pompeii , prompting a gladiator contest 6

7. FIRST EXAMPLES 2.Town criers Men were paid to circulate through the streets of the city to inform people about a product or service. The Greeks were among those who relied on town criers. They used them to announce the arrival of the ships with cargoes. 7

8. FIRST EXAMPLES Later they became the first medium for public announcements in many European countries 8

9. PRINTED ADVERTISEMENTS Invention of the press is the base of modern advertising . It gave rise to mass media in the form of newspapers and magazines . It is easy to produce and cheaper than handcoppied messages . 9

10. PRINTED ADVERTISEMENTS 10 Johannes Gutenberg Printing press

11. PRINTED ADVERTISEMENTS The first printed advertisement was a handbill written by William Caxton in 1477 and hanged on the wall of a church . It was the of his book ‘ The Pyes of Salisbury Use ’ 11

12. PRINTED ADVERTISEMENTS The first continuously published newspaper in America was the Boston News-Letter T he first issue was distributed by John Campbell on April 24, 1704. The first paid newspaper advertisement was an announcement selling real estate on Oyster Bay, Long island on May 8, 1704 . 12

13. PRINTED ADVERTISEMENTS 13

14. PRINTED ADVERTISEMENTS The first advertising agency was founded in this era by Volney B. Palmer .(1840) Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers . 14

15. PRINTED ADVERTISEMENTS Volney B. Palmer An advertisement of Palmer’s Agency 15

16. RADIO ADVERTISING The invention of radio has a great role in the historical development of advertising Radio is the first broadcasting medium that became universally popular. Radio advertisements reach to mass more easily 16

17. First wireless message was transmitted in 1906 . F irst radio station was founded in 1920 in United States. 17

18. RADIO ADVERTISING WEAF of New York is credited with airing the first paid radio commercial in 1922, advertising an apartment complex. Radio programming and advertising peaked during the 1930s and 19 40s . 18

19. RADIO ADVERTISING I n th e early days, the commercials were read live on the air . In1940s, big companies started to make the sponsorships of whole programmes . 19

20. TV ADVERTISING The TV is the greatest step in the history of advertising ; It is the first audio - visual medium . People were already familiar with radio and it was the radio with pictures . 20

21. TV ADVERTISING The first public TV demonstration in the USA occured in New York in 1939. The first advertisement broadcasted in 1941. 21

22. TV ADVERTISING It was an advertisement of Bulova watch company . 22

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24. ONLINE ADVERTISING The internet brought a new dimension to advertising . Immediate publishing of information Immediate reaction to advertisement (online shopping ) It is easy to reach anytime . 24

25. ONLINE ADVERTISING The first examples of online advertisements were in form of banner. 25

26. ONLINE ADVERTISING The pioneer of online advertising is HOTWIRED. 26

27. ONLINE ADVERTISING The first web banner sold by HotWired and paid by  AT&T , It was put online on October 27, 1994 27

28. ONLINE ADVERTISING Today , via internet, it is possible to reach large groups of people easily . Social networks E- mails News portals 28

29. ONLINE ADVERTISING 29

30. Mehmet Sinan ERGÜVEN 30