History of mahindra & mahindra

1. Company History - Mahi.&Mahi
1945

- The Company was Incorporated and converted into Public Limited in 1955 at Mumbai. The Company Manufacture
Jeep type vehicles, petrol industrial engines, industrial process control instruments and flow meters.Trading in steel
and manufacture of professional grade electronic components. Jeeps are manufactured under a license and an
agreement with Willys Motors Inc., Toledo, Ohio, U.S.A., for whom the Company also acts as exclusive distributors
for the whole of India for their entire range of vehicles including utility vans, cargo/personnel carriers and pick-up
trucks.

1958

- The Company entered into an agreement with Birfield Ltd., to form Mahindra Sintered Products Private Limited for
the manufacture of a wide range of self lubricating bearings.

1968

- The Instrumentation & Electronics Division came into existence as a result of merger of the wholly-owned subsidiary
of Mahindra Engineering Co. Ltd., with the Company with effect from 1st April 1968. The activities of the merged
company were being carried on in this division.

- The Company acquired the whole paid-up capital of Mahindra Electro-Chemicals Products Ltd. Company.

- With effect from 1st April, the wholly owned subsidiary Mahindra Engineering Co. Ltd., was merged with the
Company. International Tractor Company of India Ltd., was merged with the Company effective from 1st November
1977.

1970

- The name was changed from Mahindra Van Wijk&Visser Ltd. to Mahindra & Mahindra Ltd. This was merged with
the Indian National Diesel Engine Co., Ltd., during 1977-78. 1977 - 74,

- 700-9.3% Pref. and 12,98,202 No. of Equity share allotted without payment in cash to shareholders of International
Tractor Co. Ltd., on its merger in prop 1:1 Pref. and 2:3 Equity. 12,500-7.8% Pref. shares redeemed on 1.2.1979.

1978

- The Company started negotiation with Balania K. Zacharopoulos Ltd., Athens for jointly promoting a new company
in Greece for the manufacture of Jeep vehicles and trucks. Initially, it was proposed to assemble these vehicles
mainly from CKD packs to be shipped from India.

1979

- 57,22,764 Bonus equity share issued in prop. 1:1.

1983

- 76,30,352 Bonus equity shares issued in prop. 2:3 in October 1984.

1984

- Mahindra Spicer Ltd. (MSL), was amalgamated with Mahindra & Mahindra Ltd. (MML) with effect from 3rd April.
Pursuant to the scheme of amalgamation of MSL with MML, the shareholders of MSL were allotted 1,88,166 equity

2. shares of MML in the ratio of 1 equity share of MML for every 6 shares held in MSL.

- The Company entered into a collaboration agreement with Foramer S. A., an associate of Forasol S.A., for
purchase of Ile d' Amsterdam an offshore drilling rig at a price U.S. $10.75 million. The Company arranged for a
foreign currency loan through Bank of Baroda. In view of this purchase, the Company obtained a firm order from
ONGC for drilling services for 2 years.

1985

- A letter of intent was obtained for the manufacture of 50,000 lines of EPABX/PAXs in collaboration with OKL Electric
Co. of Japan.

- The Company also signed a Memorandum of Understanding with the British Telecom p.l.c. of London under which
the two companies were to jointly explore and develop opportunities in telecommunication and technical fields in
India. - MBT was made a subsidiary of the Company with 60% holding and the remaining 40% was subscribed by the
foreign partners, the British Telecommunications p.l.c., U.K. (BT) for provision of software engineers of MBT to work
on various projects of BT in the U.K. MBT also decided to issue equity capital to the extent of Rs 4 crores out of
which shares worth Rs 2.40 crores were to be offered to Mahindra & Mahindra Ltd., for subscription and the balance
shares worth Rs 1.60 crores were to be offered to BT.

1987

- (17 months), approval from Government was received for the manufacture of Peugeot 504 pick-up vehicles in
collaboration with Automobiles Peugeot of France. - A new model M-595 tractor in the 50 H.P. range was introduced.

1988

- The Company acquired a off-shore drilling rig "Ile d' Amsterdam" from Foramer S. A., France as on 1st March. A
firm letter of intent was received for one land rig for drilling operations at Jwalamukhi, Himachal Pradesh against a
tender from ONGC. The Company already entered into an agreement with Forasol S.A., for purchase of a land rig
and related equipment. 1989

- During the year improved versions of CJ 500 range of jeeps and FJ range of LCVs were introduced. Also a sporty
model of jeep was introduce which was well received by the target audience.

- During September, the Company acquired the automotive pressing unit at Kanhe from Guest Keen Williams, Ltd. for
a gross consideration of Rs 28.75 crores. The unit has an installed capacity of 10,000 tonnes per annum.

1990

- The Automotive division faced adverse market conditions resulting in a drastic reduction in production and sales of
vehicles. The Automotive division introduced a direct injection diesel engine, the MDI 2500 A engine on the CJ 500
vehicles. A new fuel efficient 10 seatervehicle having a direct injection diesel engine was introduced.

- A letter of intent was obtained from ONGC for extension of the contract for a further period of one year. However, on
account of certain procedural delays ONGC dehired the rig and it remained non-operational for about 160 days.
However, the Company received a contract from ONGC for a much higher day rate and the rig was rendering service
to ONGC with effect from 9th November.

- The Company issued 48,16,012-12.5% fully convertible debentures of Rs 110 each with a provision to apply,
instead, for 58,86,236 fully convertible zero interest bonds of Rs 90 each. An option was given to apply for a
combination of debentures and bonds subject to an aggregate value of Rs 52,97,61,320. These debentures/bonds
were offered on rights basis to the then existing equity shareholders in the ratio of one debenture for every four equity
shares held. The issue was fullysubscribed. Additional bonds/debentures were issued to retain the over-subscription

3. to the extent of 15% of the issue which is equivalent to 7,22,401 debentures of Rs 110 each.

- Through another letter of offer, two blocks consisting of 8,64,049 debentures each were offered to Mahindra
Companies and International Finance Corporation, Washington, respectively with an option to apply for bonds subject
to the aggregate value of Rs 9,50,45,390 for each block. The issue was fully subscribed. Additional bonds/debentures
were issued to retain the over-subscription to the extent of 15% of the issue which is equivalent to 1,29,607
debentures of Rs 110 each for each block.

- The employees (including Indian working directors)/workers of the Company were also offered on an equitable basis
2,40,801 debentures of Rs 110 each with a provision to apply for bonds within the aggregate limit of the issue. The
issue was under subscribed. Only 16,750 debentures and 68,250 bonds were allotted. The balance
debentures/bonds were allowed to lapse.

- As on 1st April, 49,90,354 debentures and 26,20,371 bonds were allotted.

- As on 1st May, the Company allotted on private placement basis 14% redeemable non-convertible debentures for a
total value of Rs 20 crores to UTI, LIC, ICICI, Army Group Insurance Fund and GIC and its subsidiaries. These
debentures are redeemable in full at a premium of 5% on 1st May 1997.

1991

- New replacement kits for the series of diesel engines, the XDP 4.90 were successfully launched in order to replace
petrol engines in passenger cars and create new demands for the series of diesel engines manufactured by the
Company.

- During the second half of the year, the Company introduced the new range of `Commander' vehicles which were
well received in the market. A new model on the anvil was a five door ten seater vehicle "Armada" with a factory built
body for which dies were imported from Japan.

- To meet the changing needs of the market, the Company introduced a new model 225 DI (25HP) tractor.

- Another 8,64,049 zero interest fully convertible bonds of Rs 90 each for a total value of 9,50,45,390 were allotted to
Peugeot India Holding, France, a subsidiary of Automobiles Peugeot, France as on 18th January.

- As per the terms of the issue, a portion of Rs 55 of each debenture was converted into one equity share of Rs 10 at
a premium of Rs 45 per share and a portion of Rs 45 each bond was converted into one equity share of Rs 10 at a
premium of Rs 35 per share an on 1st April.

- Accordingly, the Company allotted 49,90,354 equity shares on conversion of debentures and 34,84,420 equity
shares on conversion of bonds. The balance amount of each bond and debenture was to be converted as per the
same terms given above at the end of 18 months from the date of allotment.

- In order to meet the long term working capital requirements, the Company issued in January 1991, 14% redeemable
non-convertible debentures aggregating Rs 25 crores to Infrastructure Leasing and Financial Services, Ltd. on a
private placement basis. The debenture are redeemable in full at premium of 5% on 8th January, 1998.

1992

- It was proposed to launch a new LCV with a much larger platform, imported driving comfort and better styling .

- The Company issued 72,42,719 - 14.5% secured Non-convertible redeemable debentures of Rs 100 each with a
detachable warrant attached to each debenture entitling the holder thereof to apply for 1 equity share of Rs 10 each
at a premium of Rs 20 per share in the ratio 1 debenture: 5 equity shares held, on the expiry of six months and 36
months from the date of allotment of debentures.

4. - Another 3,62,136 non-convertible debentures with detachable warrants were also offered to employees on an
equitable basis. Only 2,20,300 debentures taken up.

- 76,04,855 oridinary shares of Rs 10 each at a premium of Rs 20 per share were to be issued to those exercising the
rights attached to the warrants between 6 months and 36 months from the date of allotment of debentures. The
debentures were to be redeemed not earlier than the end of 7th year but not later than the end of the 10th year from
the date of allotment of debentures.

1993

- The Automotive division undertook to introduce a wide range of products such as mini bus, MM Deluxe, Armada
deluxe, Cabking pick-up, CL-Classic & a single/double Cab pick-up etc.

- Mahindra Nissan Allwyn Ltd. (MNL) was amalgamated with Mahindra & Mahindra Ltd. (MML) with effect from 1st
November. Pursuant to the scheme of amalgamation, the shareholders of MNAL were allotted 9,73,200 equity shares
of MML in the ratio of 1 equity share of MML for every 25 shares held in MNAL. With the merger modern automotive
plant owned MNAL became a Unit of the Company's automotive division.

- The Company issued 100,47,043 Global depository receipts valued at US $ 74.75 million. Each GDR was issued at
a market price of US $7.44 and was supported by equal number of underlying shares. Accordingly 1,00,47,043
shares were allotted at a premium of Rs 22.50 per share.

1994

- During the year a new Company Mahindra USA Inc. had been established in Texas, U.S.A. with the objective of
increasing tractor sales in U.S.

- 9,73,200 shares allotted to the erstwhile sharehodlers of MNAL 11,14,682 shares allotted against the detachable
warrants. 35,85,874 shares allotted to Ford Motor Company USA, at a premium of Rs 370 per shares. 28,00,000
shares allotted to the promoter group.

1995

- A New LCV model-cabking DI 3150 - with a payload of 2.5 tonnes, a 5-speed transmission and high quality
components was launched. Also, a sporty 4-wheel drive vehicle Mahindra Classic with modern fitments such as
Vacuum assisted brakes, disc brakes in front, wire wheels & bull bar was launched for the domestic market. In
addition, a new commander 5-Door Hard Top vehicle, primarily targeted for semi-urban and rural transportation was
introduced.

- Two new models - 365 DI and 585 - DI were also launched in 30-35 HP and 45-50 HP segments respectively.

- The Company entered into a joint venture agreement with Ford Motor Company USA (Ford) for promotion of a new
Company for the manufacture and marketing of Ford range of passenger and other vehicles. The Company has an
equity participation of Rs 160 crores each by Ford and the Company.

- 22,71,322 No. of Equity shares allotted in conversion of warrants. 407,17,489 bonus equity shares issued in
proportion 2:3.

- The tractor division received the ISO 9001 certification from TUV of Germany.

1996

- The Company proposed to introduce the `Armada Grand' with XD3 diesel engine, 5 speed BA 10 transmission with

5. air-conditioning and power steering as standard features. New models like, soft top and FRP versions of CL/MM 550
models, comfortable 8 seater Armada with Disc Brakes and an optional factory fitted air conditioner, Commander 650
DI on a longer wheel base and MM 540/550 XDB models with the powerful 2.5 lines XD3 engine and the all-
synchromesh 5 speed BA 10 transmission were launched during the year.

- During July, the Company offered US $100,00,000-5% convertible note during July 9, 2001 came into GDRs each
representing one share at a cover sum price of US $11.955 per GDR. Till date 15,73,830 shares issued.

1997

- The Zaheerabad plant and R&D division were awarded Iso 9002 and ISO 9001 certification respectively. With the
technology received from Fuji Technica, Japan the company undertook to manufacture dies for vehicle bodies in the
new Die Shop. During the year, 7 new models to cater to different nice markets were introduced.

- New products viz. 275 DI TU upgrades B-275 model with increased power and 585-C, 585 DI model with constant
mesh transmission for ease operation were introduced.

- M&M is setting up an engineering and product development centre at Thane to strengthen its technology and
designing capacities.

- M&M is setting up a joint venture with Mondragon Corporation of Spain in the area of iron foundry. The joint venture
agreement was signed in Spain by M-M at an Indo-Spain joint business council meeting organised by the Federation
of Indian Chambers of Commerce and Industry and the Association of Chambers of Commerce and Industry of India.

- M&M is entering into a 50:50 joint venture with the $8 billion Case of the US for manufacturing high horse power
tractors.

- The M&M-Sealand joint venture is considering introducing a Ro-Ro (Roll-on, Roll-off) railway service in India. - The
Mahindra group has tied up with Sega Enterprises Ltd and Mitsubishi Corporation of Japan to form a joint venture
(JV) in India to develop and launch Sega branded family entertainment centres.

- M&M has signed an agreement with Chemoleums Ltd under which M&M will use a special quality of Chemoleums
lubricating oil, Mahindra Singlestar, for its tractors.

- M&M has signed a wage agreement with its union at its automotive plant at Kandivali, evolving a Mahindra
Production System (MPS) which is an amalgamation of latest work measurement techniques and Toyota Production
Systems.

1998

- A joint venture company is being promoted by Mahindra and Mahindra Limited, Infrastructure Leasing and Financial
Services and Tamil Nadu Industrial Development Corporation to set up an industrial park near Chennai to attract auto
ancillary units and all categories of non-polluting industries.

- Utility vehicle manufacturer, Mahindra and Mahindra (M&M) on May 27 signed a productivity and capacity linked
wage agreement with its union (BharatiyaKamgharSena) at its tractor plant at Kandivali.

- M&M has signed new productivity agreements with its workers at the Kandivli (Mumbai), Nashik and Zaheerabad
(Andhra Pradesh) plants.

- Mahindra Ford is likely to sign a MoU with the government to import auto kits.

- Mercedes-Benz India Ltd and Mahindra Ford India Ltd have signed a MoU with the Directorate-General of Foreign
Trade (DGFT), under the new MoU policy for car manufacturing in the country.

6. - Danish company Maersk, Mahindra & Mahindra and the Tamil Nadu Industrial Development Corporation (Tidco)
propose to establish a joint venture to develop Colachel on western coast of south Tamil Nadu into a hub port.

- Mahindra & Mahindra (M&M) is all set to float a 50:50 joint venture company with the Punjab state government for
setting up a hi-tech agro-commodity exchange in the state.

1999

- M&M has set up a new company - Mahindra Auto Specialities Ltd - for bullet-proofing passenger vehicles and
providing specialised services. M&M has signed anMoU with PlasanSasa of Israel for design and development of
armoured (bullet proof) solutions on M&M utility vehicles for use by Indian security forces.

- The Mahindra & Mahindra group and the TVS group have floated a joint venture to provide software solutions to the
automobile sector.

- Mahindra and Mahindra (M&M) is working towards introducing a slew of models in India from the Mitsubishi stables,
including its famed Pajero brand of multi-utility vehicles (MUVs) and jeeps.

- Mahindra & Mahindra Ltd (M&M) has created a tier-IT structure under Mahindra Holdings & Financial Ltd whereby
individual subsidiaries will tap the capital market depending upon their need for cash.

- Utility vehicle major, Mahindra and Mahindra (M&M), is entering the Rs 1,000-crore three-wheeler market for the
first time. The company will launch its first three-wheeler a diesel-driven eight seater within 8-10 months from now.

2000

- The Company will be launching its first CNG-powered utility vehicle in Delhi.

- The Company consequent to disciplinary action taken by the Management against certain workmen and Union
representative, the workmen of Kandivli Plant of Tractor Division of the company initially stopped work and thereafter
resorted to illegal strike on 11th January.

- The Company proposes to make a call for redeeming Bonds of value US $25.378 million out of current outstanding
of US $27.866 million.

- The Company tie-up with Citibank for a channel financing agreement for their dealers.

- Mahindra & Mahindra launched its eight seater Marshal DI Deluxe 2000 in Western Maharashtra.

- Mahindra Auto Specialisites Ltd, a wholly-owned subsidiary of the company delivery of the first "Neticle" (net-
vehicle) - brand named Quadro - in India.

- The Company has launched its new generation tractors Arjun 605 DI at the Kandivali plant.

- The Company and French car maker Renault have signed an agreement to explore the possibility of using Renault
petrol engines for M&M's planned Scorpio utility vehicle.

- The Company has launched a fresh voluntary scheme for employees in its tractor division. The Scheme will open on
June 8 and will continue till July 31.

- The Company is set to launch its 2.5-litre multi-utility vehicle, Bolero.

- The Company launched the 39 HP and 40 HP models of its `Bhoomi Putra' range of tractors.

7. - The Company has entered into a technical alliance with Austrian engine manufacturer AVL list GmbH for production
of light commercial vehicles of 3.5 tonne capacity.

- M&M will launch the LCV under the `Loadking' name in January next year.

- M&M has launched its first 60 HP class tractor Arjun 605 DI here, will from now roll out a new mode very six
months.

- The Company the utility vehicle market leader, launch of its latest UV, the Bolero GLX.

- The Company will launch Scorpio, its urban utility vehicle, by the end of the year.

- The Company has launched the first of its new series of "Horizin Tractors", the Mahindra "Arjun 605 DI" in Andhra
Pradesh.

- The Company launched diesel version of Bolero in a short time.

- Mahindra & Mahindra is to go for a expansion, keeping pace with its plans for the introduction of new models,
including the Scorpio.

- Mahindra & Mahindra is likely to introduce agricultural related implement and equipment in the near fugure.

- Mahindra and Mahindra Limited (M&M) launched yet another range of new generation tractors to grab a large share
of an emerging mature market.

- The Company has launched its fourth portal business with an investment of $1 million.

- Mahindra Intertrade, subsidiary of Mahindra & Mahindra, has launched a steel trading portal, steelmartindia.com.

- Fitch Ratings India has assigned `Ind AAA' rating to the proposed five-year Rs 100-crore non-convertible debenture
programme of the company.

- The Board has approved an ESOS and decided to allot 55,24,219 No. of equity shares to the Mahindra & Mahindra
Employee Stock Option Trust.

2001

- The Company has set up a farm extension services division called Mahindra ShubhLabh, which will pioneer the
building of a chain of one-stop shops offering a comprehensive range of farm-gate services.

- Mahindra Intertrade, the largest non-automotive company of the Mahindra & Mahindra group, has entered into a
distribution alliance with Lego.

- Mr. Anand G. Mahindra has been appointed as Vice-Chairman and Managing Director.

- Mahindra & Mahindra is set to launch three new variants of its utility vehicle Bolero to boost its presence in the
urban segment.

- The strike at the company's Nashik automotive plant which began on March 4, has been called off with effect from
8th March.

- Credit Rating and Information Services of India Ltd. has revised the rating assigned to the company's long-term
debentures to `AA+' to `AAA'.

8. - Mahindra & Mahindra has tied up with French auto giant Renault for sourcing petrol engines for its premium utility
vehicle Scorpio which would be launched later this year.

-The price of Mahindra & Mahindra Ltd (M&M) shares hit a 92-month low on the Bombay Stock Exchange (BSE) on
june 14 fuelled by market apprehensions of a steep fall in the company’s sales in May 2001

- Mahindra & Mahindra launched the premium version of its 7 seater multi-utility vehicle, Bolero GLX.

2002

-Mahindra & Mahindra Ltd has informed BSE that ICICI Bank Ltd has withdrawn the nomination of MrInder Chand
Jain as their Nominee Director from the Board of M& M with immediate effect.ConsequentlyMrInder Chand Jain
ceases to be a Director of Mahindra & Mahindra Ltd with immediate effect.

-Mahindra & Mahindra Ltd has informed BSE that Mr. David Friedman (currently the Alternate Director to Mr.Lewis W.
K. Booth) has been appointed as a Director of the Company w.e.f. October 30, 2002 in the vacancy caused by the
cessation of Directorship of Mr. Lewis W.K. Booth. Mr. V.K. Chanana has been appointed as a Nominee Director of
UTI w.e.f. October 30, 2002 in place of Mr. SanjivKapoor whose nomination has since been withdrawn by UTI.

2003

-Unleashes MaXXPik Up utility vehicle

- Signed an agreement with CanaraBank .Where in, Canara Bank will provide loan to those farmers who are willing to
buy Mahindra's tractors and other farm implements.

- Mahindra and Mahindra Ltd on December 24th showcased its new products, Bolero XL and Bolero XLS, for
prospective customers in Karnataka.

2004

-Mahindra & Mahindra delisting of shares from DSE

-M&M launches two variants of Bolero utility vehicle in TN

-The former managing director of Rallis India, Mr Rajeev Dubey, is joining Mahindra & Mahindra Ltd (M&M) as
Executive Vice-President (Human Resources & Corporate Services). MrDubey has previously held senior positions at
Tata Steel and was the managing director of Tata Metaliks.

-Auto giant Mahindra and Mahindra has launched its latest variants of Bolero XL range here on January 19, 2004,
thus heralding its launch across the State.

-M&M enters into agreement for acquiring majority stake in US based Bristlecone Inc

-Mahindra & Mahindra Ltd has informed that the equity shares of the Company have been delisted from Pune Stock
Exchange Ltd w.e.f. January 16, 2004.

-M&M unveils innovation matrix to enhance performance

-Mahindra Special becomes M&M's new IT unit

-Equity shares delisted from Madras Stock Exchange

9. - tied up with an Iran-based company Barchinkar for localising M&M tractors in the Iran market

- Mahindra Tractors in accord with Castrol

-M&M rolls out India's first turbo tractor

-Mahindra & Mahindra Ltd has informed that HSBC Global Investment Fund has acquired 3,99,825 equity shares of
the company through market on May 17

-- Andhra Bank has announced that it has joined hands with Mahindra Tractors for financing the distribution of
tractors through the bank branches across the country

-Mahindra & Mahindra (M&M) has forayed into the Latin American markets through the opening of an assembly line
in Uruguay

-Mahindra & Mahindra Ltd (M&M) on announced its foray into the South African automobile market

-HemantLuthra to head M&M's new MSAT Sector

-Dena Bank inks MoU with M&M for tractor loans

2005

- Mahindra & Mahindra tractors' top dealer in the US has become the largest tractor dealer in the US, muscling past
dealers of John Deer, New Holland and Kubota.

-M&M forays into Australian tractor market on February 14, 2005.

-Mahindra & Mahindra Ltd (M&M) launches its Common Rail Diesel Engine (CRDEe) fitted-Scorpio, which conforms
to BS III emission norms on February 22, 2005,

-Mahindra & Mahindra executes JV Agreement with Renault

-Scorpio unveiled in Malaysia on May 4, 2005

-M&M, Renault ink MoU to set up Rs 550 crore car manufacturing plant in Nasik

-M&M introduces new pick-up vehicle on July 6, 2005

-Mahindra unveils 3-wheeler cargo carrier Champion Alfa model

-Mahindra & Mahindra inks a JV with International Truck & Engine Corporation, USA

-Mahindra & Mahindra enters into agreement with Plexion Technologies, Mauritius

-M&M has signed a memorandum of understanding with the Saigal family of Pakistan for exporting tractors to that
country..

-Mahindra & Mahindra has given the Bonus in the Ratio of 1:1

2006

-M&M unleashes Scorpio Pik-Up in South Africa

10. -M&M unveils three-wheeler car

-M&M Hingna unit enters into new new wage agreement

- Mahindra & Mahindra Ltd on Oct 11,2006 signed a agreement with ITMCo (Iran Tractor Manufacturing Co) to sell
tractors in Iran. The agreement was signed in Tehran.

-Mahindra & Mahindra (M&M) and French automaker Renault have joined hands yet again to establish a greenfield
passenger car manufacturing plant in India within five years.

- Mahindra & Mahindra inks deal with Global Vehicles USA Inc

2007

- Mahindra & Mahindra acquires a leading German Forging Company Schoneweiss& Co. GmbH.

- Mahindra unveils new Bolero in Gujarat.

-Mahindra and Mahindra (M&M) has launched the line of sports utility vehicles (SUV) and pick up trucks that it plans
to begin selling in the United States starting from 2009.

- M&M unveils Mahindra Pik-Up in Australia.

-The latest product from Mahindra Defence Systems, the Axe FAV is an extreme offroading multi terrain defence
purpose vehicle.

2008

-Mahindra & Mahindra acquires renowned Italian design house, GRD Italy.

2009

- Mahindra & Mahindra unveiled its fourth generation Scorpio at an unbeatable price.

- Mahindra & Mahindra (M&M) signed a memorandum of understanding with the State Bank of Bikaner and Jaipur
(SBBJ) for vehicle finance.

- Mahindra launches luxury sedan XYLO

- M&M enters retail space with Mom & Me

- Mahindra sold 1,788 XYLOs in two weeks

- M&M signs pact with State Bank of Bikaner

- Mahindra gets order for 15,000 Xylo in three months

2010

- Mahindra & Mahindra has hiked prices of its products by up to Rs 18,000 due to the in excise duty announced in the
Budget.

- Anand Mahindra, vice-chairman and managing director, M&M, is keen on attaining companies that boost M&M’s
global aspirations. This can be done by giving a combination of facilities, technology and dealer network. Meanwhile,

11. M&M came out as the ideal bidder for getting hold of a majority stake in Ssangyong Motor Company (SMC).

- Mahindra & Mahindra announced its entry into the heavy commercial vehicle segment in partnership with Navistar
Inc of the U.S.

- M&M launched new mini-truck Maxximo

- Mahindra & Mahindra and Mitsubishi Agricultural Machinery tie-up to deliver FarmTech prosperity

- Mahindra & Mahindra (M&M) announced that Mahindra Tractors has sold one-lakh tractors in 2010.

- Mahindra & Mahindra Finance Services Limited (MMFSL) launched its new loan against gold product in Kerala,
which has been specifically designed in order to provide liquidity against gold ornaments without selling them.

- Mahindra FirstChoice, TVS group in tie up

-Company has splits its Face value of Shares from Rs 10 to Rs 5

2011

- Mahindra & Mahindra - Mahindra launched ‘Genio' - India's Next Generation Pick Up

- Mahindra & Mahindra - Mahindra announces entry into Micro Irrigation Business

- Mahindra Satyam signs ERP contract with Omran

- Mahindra Group signs strategic alliance with Cisco Systems

- Mahindra & Mahindra - India Mahindra & Mahindra Ltd. completes acquisition of a majority stake in SsangYong
Motor Company

- Dr. PawanGoenka appointed Chairman of SsangYong Motor Company.

- Mahindra & Mahindra - Mahindra launches 'Verito' the Logan with Mahindra badge

- Mahindra & Mahindra - Mahindra launches the ‘New Bolero SUV'

- Mahindra & Mahindra - Mahindra launches a New SUV - XUV500

2012

- Mahindra and Mahindra had acquired Ssangyong Motor Company, a South Korean SUV maker, almost a year ago
and are now planning to set up a assembly plant and invest Rs 800 crore over next 3-4 years

- Mahindra and Mahindra wins arbitration award and class action suit against global vehicles

- Mahindra & Mahindra has entered the Kenyan passenger vehicles market with the launch of their utility vehicles,
XUV500 and Scorpio. Other vehicles include pick-up range, Genio and Maxximo mini-truck

- Mahindra & Mahindra Ltd said that the company has signed an agreement with Telephonics Corporation to form a
joint venture, named as Mahindra-Telephonics Integrated Systems Limited.

- Mahindra Ugine inked joint venture with Sanyo Special Steel & Mitsui & Co. Ltd. names new venture as Mahindra
Sanyo Special Steel Pvt Ltd.

12. 2013

- Auto major Mahindra and Mahindra has inked partnership with online shopping portal, Snapdeal.com to sell its two-
wheeles on the site.

- Mahindra launches new visual identity reflecting modernity and dynamism

- Mahindra & Mahindra Ltd - Mahindra launches the Verito Executive edition