Holistic marketing concept

Components
Diagram
Internal marketing
Integrated marketing
Social responsibility marketin
Relationship marketing
Conclusion
MCQ

1. Holistic marketing concept Under the guidelines of SUNDAR B. N. Asst.prof.& course co-ordinator Post graduation studies in commerce G.F.G.C.W. H olenarsipura Presented by SINDHURA S N 1 st M.Com

2. Holistic marketing Meaning and definition H olistic marketing referred to marketing strategy that consider considers the whole of business and all the different marketing channel as a system. Under this strategy , a business with different departments comes together in synergy in pursuit of a conscious mission , grate customer experience, and positive brand image. According to Philip kotler, author of 57 marketing related books and the recipient of American marketing associations first ever distinguished marketing educator award in 1985. “A Holistic marketing concept is basa on the development, design, when implementing implementation of marketing program, process ,and active that recognise their breed and independency.

3. Components holistic marketing

4. Diagram of holistic marketing

5. Internal marketing Internal marketing is task of hiring, training ,motivating to able employees who want to serve customers well. Internal marketing must take place on two levels at one level thing the various marketing function Sale sales processing Advertising Customer service Product management Marketing reach search so on another level think about the customerwants , needs, demand and satisfaction

6. Integrated marketing The marketer task is to device marketing activities and assemble fully integrated marketing programs to create, communicate and deliver value for customers. Marketing programs or the combination of decisions on value in enhancing marketing activities to use.

7. Social responsibility marketing Social responsibility marketing concept build social and ethical consideration into their marketing parties. Focus on satisfying customer needs and wants while handling individual and societal well-being.

8. Relationship marketing Relationship marketing includes of building mutual satisfaction with customers long term relationship with key parties as well as go through profit of the business. Key parties are – Customers – people those who are the target market for a firm. Channels – suppliers, distribution Partners – dealers, agencies Outcome of relationship marketing is to create marketing network which consist of customers employees, suppliers, distributors, retailer, agencies and so on.

9. Conclusion Finally we say that holistic marketing concept meet all the challenges of 21 st century which are – Challenging technology Globalization Customer empowerment Customization Customer relationship marketing Target marketing Customer lifetime value Integrated marketing communication Channels has partners Every employee a marketer

10. Reference https://Parsnip . Me/blog/what-holistic-marketing-and-how-achieve-it/ https://www.marketing91.com/holistic - marketing - concept / 

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12. HOLISTIC MARKETING MCQ QUESTION 1) Brand and customer equity is a n element of ? A) Relationship marketing B) Internal marketi g C) Integrated Marketing D) Performance marketing 2) Select the theme of Integrated Marketing ? A) many different marketing activitie c ommunicate and deliver value B) When coordinated marketing activities maximize their joint effects C) Both a and B D) None of the above

13. 3) Pr omoting social issue through efforts such as licensing agreements, advertising and sponsorship is:? A) Corporate social marketing B) Co use marketing C) Cause-related marketing D) Corporate ph ila nt h ropy 4) McDonald ’s promotion of a statewide childhood immunization Campaign in Oklahoma is an example of:? A) Corporate social marketing B)Couse marketing C) Cause-related marketing D) Corporate philanthropy

14. 5) How Much The components of holistic marketing? A) 3 B) 2 C) 5 D) 4 6) What are the 4 elements of holistic marketing concept? A) Integrated Marketing B) Internal marketing C) Relationship marketing D) Social responsibility marketing E) All of above