Honda ppt

1. Group Members Harshad Jangam M 1217 Bhagyashree Sawant M 1210 Nikhita Rane M 1232 Mahesh Neelakantan M 1226 Sagar Bansal M 1240 Sunil Gaikwad M 1252

2. Product Mix Honda Motorcycle & Scooter India Pvt. Ltd Honda Cars India Ltd . Honda Power Products Limited

3. Product Line – Length, Width and Depth SCOOTERS -AVIATOR - DIO -ACTIVA MOTORCYCLES DREAM YUGA CB TWISTER CB SHINE CBR -1000RR -250R -150 CBF STUNNER CB UNICORN CB UNICORN DAZZLER VFR 1200 F VT1300CX CB 1000R HMSI HCIL BRIO E MT EX MT S MT S(O)MT V MT S(O)AT V AT   JAZZ JAZZ JAZZ SELECT JAZZ X   CITY CORPORATE E S V MT/AT V(AVN) V Sunroof MT/AT   CIVIC CIVIC 1.8 S CIVIC 1.8 V   ACCORD ACCORD 2.4   CR-V 2.0L 2WD 2.4L Real time 4WD HPPL Generator PORTABLE-HANDY EK 400 EBK 650 EM 650 EBK 1000 PORTABLE-SILENT EXK 1200 EXK 1200s EXK 2000 EXK 2000s EXK 2000AC EXK 2800 EXK 2800s PORTABLE-LPG EB 650GP EB 2000GP   INVERTER GENERATORS EU 65is EU 30is   Water pumps WBL 30(LPG based pump set) WBK 15 WBK 30 WBK 30FF WPK 20 WPK 20 FF Engines GK 100 GK 200 GK 300   Lawnmowers HRU 196 K1   Brush cutters UMK 435T U2ST Tillers FE 500 E-1

4. Products Selected HONDA ACTIVA CB UNICORN CB 1000 RR

5. Honda Activa Activa is the 1 st scooter model in India by Honda. Launched in 2001 4 Stroke Engine Activa is one of the most trusted gearless scooter in Indian Market.

6. Pricing Strategy Price is more than competitors Used Maximum Current Profit Strategy

7. Promotion Advertising - Banners, Showroom displays, Newspapers, Bill boards, Pamphlets and TV commercials. Sales Promotion – Prizes, Free gifts, Free service camps. Public relations – Press Releases, Articles in magazines.

8. Honda Unicorn Launched in 2005 First Motorcycle to feature Mono-suspension. Design is done keeping in mind Indian road conditions.

9. Pricing Strategy Honda has used “ Market Based Pricing”. Due to many competitors from 150cc segment.

10. Promotion Advertising - newspapers , magazines, TV commercials ,Hoardings B elieve in keeping direct contact with the customer Events – Sponsoring events, Giving test ride to the youth Offers – Festival offers Public Relations - Paid reviews in various motor bike magazines and TV shows.

11. Honda CB 1000R The powerful engine with latest dynamic transmission system . Efficient enough to generate zipper acceleration and pick up without producing any sort of vibration and noises.

12. Pricing Strategy Honda has used “Premium Pricing Strategy”. Pricing is done to attract status conscious consumers. E nhance and reinforce a product's luxury image.

13. Promotion Public Relations – Stories in magazines like Autocar , Bike,Overdrive . Direct Marketing – It sends emails to their customers about their new launch. Events – In Auto Motor shows and grand launch party.