Hospital pharmacy communication – newsletter.pptx

HOSPITAL PHARMACY COMMUNICATION - NEWSLETTER

1. HOSPITAL PHARMACY COMMUNICATION – NEWSLETTER UNDER THE GUIDANCE OF SUBMITTED BY : DR. SK. SHARMILA K.GOWRI PRIYA ASSISTANT PROFESSOR 19AB1T0011 VIGNAN PHARMAY COLLEGE 1

2. CONTENTS : VIGNAN PHARMACY COLLEGE 2

3. INTRODUCTION : NEWSLETTER is a bulletin issued periodically to the member of society , business or organization ( Hospitals). It is well known that majority of hospital in the USA lacks good method of disseminating the interdepartmental information that usually prototype viz., bulletins , memoranda board notices & committee meetings. In many cases this form of communication is adequate enough even though it is limited to its scope. Newspapers & leaflets are type of newsletters. Newsletters offer a valuable information , they should be short & to the point. An enormous amount of time is spent by pharmacists in preparing newsletters but their effectiveness with respect to the above two purposes may vary from hospital to hospital. VIGNAN PHARMACY COLLEGE 3

4. AIMS :   These newsletters usually include updates about the organization, new services or procedures, event promotions, and helpful health tips. The 2 main aims of newsletter are :   1. For the transmission of information 2. To communicate the decisions made by the PTC. 1. FOR TRANSMISSION OF INFORMATION:  Latest information in medical sciences  Newly introduced drugs  Newly introduced indicate  New drug delivery systems  Update on drug interactions & ADR’s VIGNAN PHARMACY COLLEGE 4

5. AIMS :  Drug therapy guideline development  Medication safety information / precautions ---Information to physicians nurses and other nursing staff for public relations 2. TO COMMUNICATE DECISIONSMADE BY PTC:  Use policy  Revising drug formulary  ADR monitoring programmes  Drug product defect reporting programmes  Drug utilisation review VIGNAN PHARMACY COLLEGE 5

6. LAYOUT OF NEWSLETTER : VIGNAN PHARMACY COLLEGE 6

7. 1) SELECTION OF THE TITLE / TITLES OF PHARMACY PUBLICATIONS : The title should be specific , clear & unique. It should be in such a nature that it identify the publication as well as its content. Title should be suitable for the content in the newsletter. Following are the examples of suitable & unsuitable titles. VIGNAN PHARMACY COLLEGE 7 SUITABLE TITLES UNSUITABLE TITLES Pharmacy bulletin The motor & pestle Pharmacy news The pill rollers Pharmacy review News drugstore news Therapeutic times News capsules

8. 2) CONTENTS OF NEWSLETTER : Since the purpose of this publication is to educate as well as inform the publisher should reflect the purpose properly. In general the publication is divided into following division : VIGNAN PHARMACY COLLEGE 8

9. 2) CONTENTS OF NEWSLETTER : VIGNAN PHARMACY COLLEGE 9

10. 3) FORMAT & PRINTING : VIGNAN PHARMACY COLLEGE 10

11. 4) DISTRIBUTION : The publication so prepared should be distributed to VIGNAN PHARMACY COLLEGE 11

12. 5) ADVANTAGES : Although the preparations of such news bulletin requires time with a lot of information in news bulletin.This means better communication compared to telephone and verbal communication. VIGNAN PHARMACY COLLEGE 12

13. MAKING YOUR NEWSLETTER MORE ATTRACTIVE : VIGNAN PHARMACY COLLEGE 13

14. NEWSLETTER VIGNAN PHARMACY COLLEGE 14

15. STEPS INVOLVED IN MAKING A NEWSLETTER : HOW TO WRITE A GOOD NEWSLETTER : VIGNAN PHARMACY COLLEGE 15 Consider your audience Choose your topic Plan newsletter plan ask questions Research your topic Make it understandable Use interesting headlines proofreading

16. STEPS INVOLVED IN MAKING A NEWSLETTER : VIGNAN PHARMACY COLLEGE 16

17. STEPS INVOLVED IN MAKING A NEWSLETTER : VIGNAN PHARMACY COLLEGE 17

18. STEPS INVOLVED IN MAKING A NEWSLETTER : VIGNAN PHARMACY COLLEGE 18

19. REFERENCES : A Textbook of hospital pharmacy by S.H. Merchant & Dr. J.S. Qadry . Revised by R.K. Goyal & R.K. Parikh. https://www.pharmdguru.com/hospital-pharmacy-communication-newsletter/ https://www.researchgate.net/publication/351343829_7_NEWSLETTER . VIGNAN PHARMACY COLLEGE 19

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