Hospitality Industry.

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About This Presentation

This notes will gives knowledge on hospitality industry and the various sectors of hospitality division. Each hospitality sector classification and the scope of hospitality industry was explained in detail.


Slide Content

HOSPITALITY
INDUSTRY

WHAT IS HOSPITALITY INDUSTRY
Hospitalityindustrycanbedefinedandunderstoodasanindustrywhich
providesfacilityforstay,foodandcompleterelatedservicesforthecomfort
andleisureofthetravelersandvisitors.TheHospitalityIndustryispartofthe
serviceindustryandiscomprisedof5majorsub-sectorswhich
includeAccommodation service(hotels,B&Bs,resorts,hostels,motels,etc.),
foodandbeverageservice,events,tourism&transportationand
Entertainment.Atitscore,theHospitalityIndustryconcernsitselfwith
providingproductsandservicestopeoplewhichassistinrecreationand
supportingthewell-beingofpeople.Itincludesdifferentactivities,whichthe
maingoalistoprovideserviceandcustomer’ssatisfaction.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

SEGMENTS OF HOSPITALITY INDUSTRY
The hospitality industry is vast and can be broken down into separate
sectors. The top four sectors are
•Lodging-Accommodation
•Food and Beverage
•Travel and Tourism
•Entertainment Industry
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

ACCOMMODATION SECTOR
Theaccommodationindustryandthesegmentofhospitalityismainlyassociated
withprovidingatemporaryplaceforguests,visitors,touristsandtravelerstostay.
Accommodation isthemostbasicandfundamentalaspectofhospitalityasa
industry.Therearevarioussubsegmentswithinthiswhichareaccordingtothe
typeofaccommodationandservicesassociatedwiththese.
Lodging: When people travel from one place to the other, they need a place to sleep.
A shelter which will keep them safe from the atrocities of nature. This results in
people booking lodges and rooms for their stay.
Suites: Apart from general lodges to stay, hotel sector offers luxury suites for the
stay as well. Generally, suites are suitable for formal sorts of staying and are much
expensive compared to regular room services.
Hotels
Thisisthefirstandthemostprominentpartoftheaccommodationandalsoofthe
hospitalityindustry.Hotelsarethemostpreferredplacetostayforthetravelers
andtourists.Thisistomuchextentduetotherangeofservices,qualityand
comfortprovidedbythehotels.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

ACCOMMODATION SECTOR
Motels
Motelscanbecalledasasubduedversionofhotels.Theseareplaceswhichpeopleor
overnighttravelersuseprimarilytospendthenight.Thesealsodonotprovideoroffer
therangeofservicesorthecomfortwhichhotelsprovide.
Bed&Breakfasts
Bed&breakfastsorB&Bs,astheyarecalled,aresmallplacesmainlyforovernight
staysbutcomewithbreakfastinthemorning.MostoftheseB&Bsarelocatedor
establishedwithinahousepremisewiththeownersalsolivingthere.Theyhave
separateprivateroomsespeciallyfortheguests.
Resorts
Resortsareafullserviceaccommodationspecificallymeantfortourists.Theyoffer
completeorasmuchoftheservicesandamenitieswhichatouristneeds.Onewill
mostlyfindresortsneartouristdestinations.Theseresortsusuallyofferallthebasic
amnestiesforacomfortablestaywithwellservicedrooms.Theyalsoprovidefood,
roomservices,andalsoleisureandrecreationfacilities.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

FOOD AND BEVERAGES SECTOR
Restaurants
Restaurantsproviderangeoffood,drinksandservicesalongwithaplacetoeatwithinthe
samepremise.Whilerestaurantsaremainlymeantforcustomerstocome,orderandeat,
somealsoprovidetakeawayfoodservices.
Hotels
Hotelsalsoproviderestaurantlikesite,orderandeatfacility.Thisisseparatefromthe
accommodationanditsservices.
Catering
Cateringservicesarefoodservicesprovidedwithinaparticularsite,orinamoreremote
location,wherefoodanddrinkarenotnecessarilythemainserviceprovided.Examplesof
thisincludecateringprovidedatparks,arenas,stadiums,hotels,eventvenuesandon
certainformsofpublictransport.
Bars
Barsareplaceswherepeoplecometodrink,food,spentsometimeand.Barsusually
provideavarietyofalcoholicdrinks,aswellsoftdrinksandjuices.Theyalsoprovidelight
foodorsnackstobetakewiththedrinks.Somebarsalsoprovideentertainmentforthe
guestswhiletheyareenjoyingtheirdrinks.
Cafes
Cafesprovidehotdrinksliketeaandcoffeealongwithsoftdrinksandlightfoodorsnacks.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

FOOD AND BEVERAGES SECTOR
There are a lot of sub-sectors within the food service industry.
Some of these are:
Restaurants
Fast food chains
Retail and food stores
Takeaways
Business and industrial catering
Leisure and outdoor catering
Hotels
Casinos
Bars and pubs
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

TRAVEL & TOURISM SECTOR
Alotconsidertourismsynonymouswithhospitalityandnotasadifferent
sectorofthehospitalityindustry.Travelandtourismindustryisavast
sectorofthehospitalityindustrywithseveralkeyplayersacrossthe
globe.Mostofthemincludetrains,airlines,cruiseships,andseveralcrew
membersintheirservice.
Onthewhole,playersinthetravelandtourismsegmentareinthe
businessofmovingpeoplefromonedestinationtoanother.Itwouldnot
beanexaggerationifwemakeastatementthatthemostimportant
segmentofthehospitalityindustryistravelandtourismasothers
dependonit.Withoutprofoundlevelsoftravellingandtourismina
region,thehospitalityindustryoftheregionwon’tgrow.So,theTravel
andtourismdomainmakesthebackboneofourhospitalityindustry.
Itisahugedomainwhichdemandsinnovation,strategy,andnoveltyat
eachstep.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

ENTERTAINMENT SECTOR
Entertainmentisasignificantpartofourtravelthesedays.Ifyourtravelling
experiencelacksfunandentertainmentthenyoumightnotbeabletoenjoyyour
timeuptothefullest.So,forthesuccessfulrunningofhospitalitybusinesses,itis
importanttohaveinthekittyasmanyentertainmentactivitiesaspossible.
Someoftheactivitieswhichcanelevateyourexperiencewhenitcomesto
entertainmentare:
Marinas:Marinasareoneofthemostpopularplacestogowhenitcomestopartying.
Youcangetalongwithyourfriendsonaprivateyachtwhereyoucandance,play
games,andenjoythebestofyourlife.
SportsandGaming:Sportsandgamingisabasicthingwhichpeoplearelookingforon
theirtravel.Asaresult,Casinos,swimmingpools,andothersimilaractivitiesare
becominganindispensablepartofthehospitalitysector.
Cruise:Apartfrommarinas,cruiseservicesarealsobecominganessential
componentofthehospitalityindustry.Now,peopleliketospendtheirdayson
luxuryshipswhichsailacrosstheblueoceansundertheclearsky.
Nightclubs:Whodoesn’tlovetodancetotheirfavouritesongwhenonabreak?Weall
do.Thisiswhyhotelshavenightclubsservicesinthem.
Bars:Sittingaroundatableandhavingacoupleofdrinkswithyourfriendsisalways
arefreshingexperience.Thisiswhybarsmakeanimportantpartofthe
entertainmentsectorofthehospitalityindustry.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

GROWTH AND REVENUE DRIVERS OF
HOSPITALITY INDUSTRY
•Travelandtourism
•Economicgrowth
•Leisuretime
•Businesstrips
•Incomegrowth
•Highdisposableincome
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

ETIQUETTES OF HOSPITALITY CREWS
1.Communication
•Communicatingclearlyandprofessionallythroughyourspeech,writing,andbody
languageisessentialtogoodcustomerserviceinhospitality.Inacustomer-facingand
team-orientedrole,everythingyousayanddomustcommunicateapositive,
constructivemessagethatenhancesthecustomer’sexperienceandenablesyourteam
toworktogetherefficiently.
2.Resilience
•Youneedtobeatpeacewithanychallengesyouface,andinfactusethemtoimprove
yourself.Youshouldrecognisethatalotofwhathappensisprobablyoutofyour
controlandyouarenotresponsibleforthewayothersbehave–youcanonlycontrol
yourownactions.Thismindsetisveryfreeingandinfactimprovesproductivity.You’ll
spendlesstimeworryingaboutthingsyoucan’tcontrolandfocusonwhatyoucan.
Resilienceisnotonlyimportantformakingthingseasieronyourself,butalsofor
maintainingaprofessionalimage.Customersandcolleaguesrespectthosewhocan
remaincalmandconstructiveduringadversity.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

ETIQUETTES OF HOSPITALITY CREWS
3.Initiative
•Inhospitality,initiativemeansactivelyrespondingtocustomers’needsandpulling
yourownweight,andit’saskillthatbothimpressescustomersandmakeswork
easierforeveryone.You’llneedtorelyonyourowninstinctsandknowledgeto
handleunfamiliarsituationsortasks,ratherthandependonothersordecidethat
youcan’thelp.Respondinginproactivewayshowswillingnesstogoaboveand
beyondandthatyou’recompetentinyourrole,whichinstilstrust.
4.Multitasking
•Thebestwaytohoneyourmultitaskingabilitiesisthroughpractice.It’llhelpyou
gaugeyourlimitsandunderstandhowtodivideyourtimewisely.However,the
wayyouputitintopracticeisuptoyou.Youmaybenefitfromanotepadtowrite
thingsdownorbymentallyvisualisingtheorderinwhichyou’regoingtodothings.
Youshouldalsocommunicatewithothers,asteamworkcanalleviatesomeofthe
pressureofmultitasking.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

ETIQUETTES OF HOSPITALITY CREWS
5.Adaptability
•Acareerinhospitalityofteninvolvesdealingwithunpredictability.Yourshiftsmay
regularlychange,customersmayhaverequestsorattitudesthatyoudon’tknow
howtohandle,andoddjobsaroundtheplacemayconstantlyneeddoing.Your
abilitytoadaptiscloselyconnectedtoyourmultitaskingcapabilities,resilience,and
initiative,soifyouworktotrainthoseup,you’llfindyourselfadaptingwithease.
Mostimportantly,youshouldconstantlymaintainacan-doattitudeatwork.Doing
sowillhelpyouseeunpredictablesituationsaswelcomechallengesthatare
satisfyingtoovercome.
6.Attentiontodetail
•Whateverroleyouoccupy,attentiontodetailinvolvesmaximisingyourtimetomake
everythingthebestitcanbe.Itmeans,wheneveryou’renotdoingsomething,you
usethatbitoftimeforsmallmaintenancetasksaroundtheworkplace.Thiscould
involveglancingaroundtheroomtoseeifanythingisoutofplaceormissing.Itmay
involvecheckingwhetherdishesorequipmentneedmovingelsewheretocleanand
whetheranythingneedsputtingaway.Goodattentiontodetailwillkeepservice
flowingsmoothlyandcustomerspleasedwiththeenvironment.Beforelong,it’ll
becomehabitforyoutokeepyourselfbusyandneverleaveorenteraroomwithout
yourhandsfull.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

ETIQUETTES OF HOSPITALITY CREWS
7. Cultural awareness
•Inhospitality,you’regoingtohavecustomersandcolleaguesfromallwalksoflife–
peoplewhohavedifferentbeliefs,values,personalities,expectations,andmore.If
you’reaccommodatingandacceptingofthesedifferences,wordwillquicklyspread
andyourworkplace’sreputationwillbecomeexceptional.Peoplewillfeel
comfortablevisitingorworkingatyourbusiness,whichinturnwillmakeyourjob
mucheasier.Likemostoftheseskills,culturalsensitivitywon’tdevelopovernight.
However,aslongasyou’rewillingtolearnandhavetruerespectforothers,you’ll
quicklypickuponthings.Youshouldalsospendyourowntimelearningaboutthe
differentculturesthatyoucommonlyencounteratwork.Followthenews,read
books,andsearchonlinetolearnaboutcurrenteventsandgeneralcultural
knowledge.
8.Compliancetraining
•Nomatterhowskilfulyouareinotherareas,ifyouwanttoworkinhospitalityyou
needtoreceivecertaintypesoftrainingtocomplywiththelaw.Thegoodnewsis
thatthelawrequiresworkplacestoprovideyouwiththistraining,butit’syour
responsibilitytolearnfromitandproperlyapplyittoyourrole.Doingsowillnot
onlyensureyourbusinessmeetsitslegalrequirements,butalsokeepseveryone’s
bestinterestsinmindatalltimes.Furthermore,you’llfeelconfidentandqualified
inyourrole,whichcustomersandcolleagueswillpickuponandrespect.
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER

HOSPITALITY INDUSTRY
Source:
•online notes,
•TextBooks
•ExpertInformation
THANK YOU
SASIKUMAR NATARAJAN -EDUCATIONALIST & HOSPITALITY TRAINER