hotel management.pptx 4 ps of hotel management

This presentation show how hotel management agency market and promote themself as service sector

1. HOTEL MANAGEMENT & CATERING PREPARED BY :- Niranjana-35123210036 Ragul - 35123210039 Sharu -35123210050 Faculty Of Management Studies PRESENTED TO:- Dr. Pawan Kumar Assistant Professor

2. 2 Service marketing refers to the promotion and selling of intangible services rather than physical products. In the context of hotel management and catering services, it involves strategies to attract, satisfy, and retain customers by offering exceptional experiences, hospitality, and personalized service. Customer satisfaction Quality of service delivery Brand image and loyalty Effective service marketing. Ensures that hotels and caterers can stand out in a competitive market by creating memorable guest experiences and building long-term relationships. Introduction

3. 3 Importance in Hospitality In hotel management and catering services, service marketing plays a vital role because: The service experience is the product. Customer satisfaction determines repeat business and referrals. The industry thrives on emotions, ambiance, and personal attention. Key Characteristics of Services : Intangibility: Services can’t be touched or stored. Inseparability: Services are produced and consumed at the same time. Perishability: Unused service capacity cannot be stored. Heterogeneity: Service quality can vary depending on who provides it and how.

4. Industry Overview – Hotel & Catering Services

5. 5 Current Market Trends Industry Statistics

6. 6 About the Brand : Taj Hotels, part of the Indian Hotels Company Limited (IHCL), is one of India’s most iconic luxury hospitality brands. With a legacy of over a century, Taj is known for delivering exceptional service, fine dining, and heritage experiences. Key Highlights of Service Marketing at Taj: Customer-Centric Culture: Taj strongly emphasizes " Tajness " — a blend of Indian tradition and modern luxury — creating a deep emotional connection with customers. Adaptation Post-2020:During and after the pandemic, Taj innovated with: Qmin : A food delivery platform for luxury dining at home. Work from Hotel and Staycations campaigns. Enhanced hygiene standards under the Tajness – A Commitment Restrengthened initiative. Real life example – Taj Hotels

7. 7 Ps of service Marketing of Taj Hotels

8. Recent Trends in Hotel & Catering – Taj Hotels (IHCL) Use of 7 Ps Effectively:

9. 9 1.Maintaining Consistent Service Quality: Ensuring that all properties, from luxury to budget, deliver the same level of high-quality service consistently, even with diverse locations and staff. 2. Dealing with Customer Expectations Managing increasing customer expectations for personalized experiences, especially post-pandemic, while balancing cost-efficiency. 3. Digital Transformation and Integration: Overcoming the challenges of integrating new technologies (like AI and CRM systems) while maintaining the human touch in service delivery. 4. Competition from Online Travel Agencies (OTAs) Competing with global OTAs (e.g., Airbnb, Booking.com) that offer lower prices and more flexible booking options, impacting direct bookings. 5. Seasonal Demand Fluctuations: Managing pricing, staffing, and service quality during off-peak seasons to ensure sustained profitability and customer satisfaction. Challenges in Service Marketing – Taj Hotels

10. 10 Conclusion The application of the 7 ps , brands like taj hotels (IHCL) have successfully created memorable guest experiences that combine tradition, innovation, and excellence. In today’s competitive and ever-evolving market, personalization, technology, and sustainability are key drivers that define how services are delivered and marketed. The ability to adapt to trends while maintaining service quality is what sets industry leaders apart . Taj hotels stands as a benchmark ,not just for luxury, but also for how service marketing can create emotional connections and long-term customer value.

11. TANK YOU!