House of tata - Complete case study

Company Introduction & Analysis, Products, Competitors, Mission, Financials, CSR, Strategies etc

1. House of Tata Acquiring global footprint

2. Introduction 2

3. The House of Tata Founded in 1868 as a trading firm by Jamsetji N.Tata . Tata throughout its 139 year life had a adaptable portfolio that changed as per the economics of the country. House of Tata formed the base of the country's developing industries such as the first luxury hotel, First private steel company, first airline etc. Tata Group’s portfolio grew from 13 to 300 companies (1938 to 1991) including subsidiaries and associate companies. 3

4. Economic Setting for going Global 4

5. Titan is Tata’s watch & jewellery brand It suffered huge losses after its entry into the European market It achieved success after entering Middle East Markets and targeting an NRI audience. TCS TCS, is TATA’s IT consulting giant with a high growth rate over the tears. 91% of its $4.3 Billion in revenues came from outside India in 2006 -07 through service exports to North America & Europe. TCS accounted for $27.8 billion of the TATA Group’s collective $59.5 billion market capitalisation in August 2007. TITAN Growing Global

6. Indian Hotels Ltd Indian Hotels Company (IHC) parent of the group’s hospitality businesses including Taj Hotels was among the earliest group companies to begin globalizing its business. They purchased two adjacent properties in London in 1982 in 51 Buckingham Gate and the St. James Court Hotel. They owned properties in New York, Chicago, and Washington, D.C., but divested them in the late 1990s to focus on higher-end properties befitting the Taj brand. They put renewed emphasis on building a presence in gateway cities in advanced markets beginning with its management contract for The Pierre hotel in New York in July 2005. They acquired the Ritz-Carlton in Boston in 2005 and Campton Place in San Francisco in 2007. They have established a presence in international markets in part to build seamless connectivity to global customers who would also be potential customers of the company’s properties in India.

7. TATA Tea TATA Tea was facing slow growth of the industry in India, So they move to international markets to pursue growth and profit. They acquired the well-known Tetley company. Tata decides to transform itself into a branded company and to seek growth selected M & A as the best route In 2004 -05 it also acquired other companies like US based Czech tea, Good earth which sell herbal fruit flavored tea This helped them to capture the herbal tea market 7

8. TATA Steel Tata steel acquired many steel companies to globalized it not only help Tata to stand as a global competitor it also made Tata to be in 6 th largest steel maker from 56 th . Tisco faced problem when in 1990’s after the Indian government at the time of liberalization Acquired the steel business of Singapore based Mat steel Asia in February 2005 It also established a joint venture shipping company with MYK line of japan in December. By acquiring Corus, Tata steel became the 6 th largest steel maker in the world 8

9. TATA Motors

10. TATA Motors (Cont.)

11. Major Acquisitions

12. TATA Group - Financials

13. CSR I initiative's Corporate Social Responsibility initiatives focus on improving the quality of life of underprivileged communities, neighbouring our business operations. Keeping up with the Sustainability Development Goals (SDGs), interventions focus on health, education, employability and environment, with a special focus on the historically and socially deprived Scheduled Caste and Scheduled Tribe communities. In the year 2019-20, CSR interventions have touched over 8.3 lakh lives in India. Tata Motors have a six-pronged CSR strategy that attends to the societal needs starting from pre-natal care to education, and serves across the spectrum – helping with high-school level courses to professional ones, leading to employability and employment. 13

14. Corporate social responsibility initiatives in FY 2019-20 touched 830300 lives, of which 41% belong to the SC and ST communities. Some of the Programmes are below: Aarogya Kaushalya Amrutdhara Seva Vidyadhanam Vasundhara Aadhaar 14 CSR Initiative's

15. Contributions in the National Development Tata Health Infrastructure Tata main hospital at Jamshedpur ICU in Joda and Balangpur CHC in Bari and Kuhika 00 Hospitals in Gobarghati , Sukinda , Lifeline Express The hospital on wheels Mobile health clinics Centre for hearing impaired children Tata Educational Infrastructure Institute of mathematics Sukinda college Joda college centenary Learning centre at XI MB J N Tata Technical Education centre School of hope Shishu Niketan Balwadi schools assisted by Tata Steel 15