How Gunawan Jusuf Manages Resources for Business Growth

Explore how Gunawan Jusuf ensures the success of Sugar Group Companies by managing resources and promoting sustainability.

1. How Gunawan Jusuf Manages Resources
for Business Growth

A Network of Independent Companies
Gunawan Jusuf’s role as CEO of Sugar Group Companies places him at the center of a
unique organizational model. The group is not a single entity but a network of independent
businesses involved in sugar cultivation, refinement, and distribution. Coordinating these
diverse operations requires both vision and discipline—qualities Jusuf brings to the table.
With multiple plantations and refineries across Indonesia, along with nearly a dozen offices
nationwide, Jusuf ensures every part of the group works toward shared goals while retaining
operational independence.
Resource Management as a Priority
What distinguishes Jusuf is his focus on resource management. He recognizes that long-term
success depends on how effectively natural resources are used. His leadership emphasizes
efficiency not just for cost-saving but also for sustainability.
This perspective is reflected in his book Blue Gold, which underscores water’s role as
humanity’s most valuable resource. For Jusuf, water is not only essential to life but also to
business operations like sugar production. Managing it wisely is central to both
environmental preservation and economic growth.
Building Household Brands

2. Under Jusuf’s leadership, Sugar Group Companies has expanded production of Gulaku, its
most recognized brand. This refined sugar product has become a household name across
Indonesia. His strategy also nurtures other popular sugar products, showing his ability to
balance brand building with resource responsibility.
Growth Through Sustainable Practices
Jusuf’s approach highlights a crucial lesson: business expansion and resource conservation
must go hand in hand. By managing resources responsibly, he ensures the Sugar Group
Companies can thrive today and remain viable in the future.