How IKEA's DIY Approach Changed the Furniture Game

Ever wondered how IKEA turned a simple idea into a global furniture phenomenon? 🛋️ From DIY to dominating the market, they’ve redefined how we shop for our homes.

Dive into the full story to see how IKEA’s innovative approach is changing the game!

Read the article: https://bit.ly/4fWesnO

1. IKEAIKEAIKEA
HOW THEIR DIY APPROACH CHANGED THE FURNITURE GAMEHOW THEIR DIY APPROACH CHANGED THE FURNITURE GAME

2. IKEA, founded by Ingvar Kamprad in 1943, started as a
small Swedish mail-order firm selling household items.
A pivotal moment came in the early 1950s when a
designer dismantled a table's legs to fit it into a car,
inspiring the flat-pack furniture concept.
Distinguishing itself with budget-friendly, chic, self-
assembling pieces, IKEA became a beloved household
name.
THE ORIGINSTHE ORIGINSTHE ORIGINS
OF IKEAOF IKEAOF IKEA

3. CUSTOMER-CENTRICCUSTOMER-CENTRIC
RESEARCH ANDRESEARCH AND
DESIGNDESIGN
THE IKEA STORETHE IKEA STORE
EXPERIENCE:EXPERIENCE:
A MASTERCLASS INA MASTERCLASS IN
RETAIL DESIGNRETAIL DESIGN

4. BRINGINGBRINGING
ROOMS TO LIFEROOMS TO LIFE

5. THE INDIAN TWIST:THE INDIAN TWIST:
COLLABORATING WITHCOLLABORATING WITH
URBAN COMPANY FORURBAN COMPANY FOR
FURNITURE ASSEMBLYFURNITURE ASSEMBLY

6. WANT TO KNOW MORE ABOUT IKEA’S APPROACH?
READ OUR ARTICLE.. LINK IN DESCRIPTION!READ OUR ARTICLE.. LINK IN DESCRIPTION!