How our Rebranding Succeeds in Instilling trust in Every Agri Citizen

Ninjacart recently rebranded to emphasize its mission of improving the lives of agri citizens, including farmers, traders, and retailers. The rebranding introduced affiliated brands NinjaMandi, NinjaGlobal, NinjaKirana, and NinjaKisan, expanding Ninjacart's offerings to credit and commerce. A new brand film honors the contributions of agri citizens, fostering pride and trust among customers. The updated logo symbolizes Ninjacart's commitment to unity and growth in the agri value chain. This transformation highlights Ninjacart’s evolution from a fulfilment-centric business to a comprehensive marketplace platform, aiming to build #BetterLives for all agri citizens.

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SUCCEEDS INSUCCEEDS INSUCCEEDS IN
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EVERY AGRI CITIZENEVERY AGRI CITIZENEVERY AGRI CITIZEN

2. Ninjacart recently celebrated a rebranding process, affirming its strong conviction in improving
the lives of every agri citizen. This rebranding wasn’t merely a change in colours and logo, but
an effort to put forth its vision to build the most trusted, efficient, and inclusive agri-trade
network. The rebranding exercise in October also witnessed the expanded horizon of Ninjacart
into credit and commerce offerings in addition to its blooming fulfilment business. This
involved the launch of its affiliated brands- NinjaMandi, NinjaGlobal, NinjaKirana and
NinjaKisan, key apps for agri citizens at different stages in the agri value chain.
Ninjacart launched a new brand film which honours the invaluable contributions of our agri
citizens: farmers, traders, and retailers. It honours the unsung heroes engaged in an invisible
relay race every day, ensuring that healthy and quality produce reaches our homes. The
rebranding makes it clearer than ever that Ninjacart is here to partner with these agri-heroes
and build #BetterLives for them.

3. Since then, the message has seeped beyond business having a profound impact on its
customers. We feel immense pride while sharing our customers’ testimonials, where they
openly express their ever-growing trust in Ninjacart to provide them growth and stability
The new film and the rebranded logo have ignited a sense of pride among customers in
partnering with Ninjacart. The rebranding, for them, wasn’t just a change in visuals; it was a
statement of purpose that resonated with their values.
A purpose well shared

4. Sadananda, a trader from Bangalore, describes how stumbling upon the video on YouTube
stirred something deep within him. The film’s portrayal of Ninjacart’s dedication to the entire
agricultural ecosystem brought tears to his eyes, making him feel a part of something bigger
than himself.

5. Ninjacart’s new logo transcends beyond a cosmetic change and elucidates its commitment to
propel unity and growth in the agri value chain. The updated visual identity represents the
varying capabilities of Ninjacart, i.e. Legacy, Tech Capabilities, People, Domain & Industry
Expertise, and Partnerships, coming together to create value for its customers.
The new vibrant logo of Ninjcart showcases the young, dynamic, and adaptable nature of
Ninjacart, building trust among our key stakeholders: farmers, traders, and retailers, and
emphasising interconnectedness in the food supply chain.
Different colours of trust

6. Our conscious shift from our previous green logo to a vibrant one now better reflects our
resolution to support everyone in the agri value chain, and the idea has percolated well among
our customers.
A helping hand at every link
Our revamped brand paves the way for a transformation from a fulfilment centric business into
a marketplace platform encompassing support for farmers, traders, and retailers with tech,
credit, advisory, and more. This commitment extends to its affiliated brands: NinjaKisan,
NinjaMandi, NinjaKirana, and NinjaGlobal.

7. Many traders share similar stories how Ninjacart solved a problem prevailing in the agri sector
for ages.

8. Ninjacart is now emerging as an integral part of the agri value chain
more than ever, transcending borders, operations, and demographics.
Our story of rebranding is a testament to the power of going beyond
transactions and building genuine connections. We take immense pride
in our journey from helping farmers and retailers to now reaching
everyone in the agri value chain, providing #BetterLives to every agri
citizen.

9. [phone]
2nd floor Tower E, Helios Business Park,
New Horizion College Bus stop, Service road, Chandana,
Kadubeesanahalli, Bengaluru, 560103
www.ninjacart.com
[email protected]