How Pay Per Call Works | Pay Per Call Masterclass

Pay Per Call is an advertising model that allows businesses to buy inbound phone calls from consumers who are interested in their products or services.

Learn how Pay Per Call works, who's involved, the technology used and what an inbound call flow looks like from start to finish.

Check out the Ringba Blog Post:
https://www.ringba.com/blog/pay-per-call/how-pay-per-call-works

Watch this Lesson on the Official Ringba YouTube Channel:
https://www.youtube.com/watch?v=4kaOQgGnpJo

Read the Lesson Transcript:
https://www.paypercallers.com/threads/how-pay-per-call-works.1134/

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ABOUT RINGBA:
Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.

1. Pay Per Call Masterclass How Pay Per Call Works

2. How Pay Per Call Works How Pay Per Call Works Pay Per Call is an advertising model that allows businesses to buy inbound phone calls from consumers who are interested in their products or services. The model is amazing for the business because it shifts the cost of acquisition risk from the advertiser (company that needs customers) to the Pay Per Call Network (broker) or directly to the affiliates (promoters) of the offer. This allows the advertiser or business to predict their cost of acquisition and stabilize their marketing activities while also providing a unique opportunity for brokers and affiliates to create large amounts of profit by leveraging their marketing abilities. Phone calls carry the highest intent of any consumer action - people only call if they’re actually interested in the product or service offering and they know when they call they may buy something. For instance, if a company buying phone calls is paying $10 per call, and has an average close ratio of 25%, they know that the cost of acquiring a customer is approximately $40 every time.

3. How Pay Per Call Works This means they do not have to take the risk of new advertising campaigns, learning new promotional methods, creating new promotional materials, and other skills related to marketing. The advertiser can simply focus on their business and leave all of the marketing and user acquisition to their partners. The fixed cost of a call also creates a huge opportunity for skilled and clever marketers to come up with new ways to promote a campaign. The Advertiser is never aware of the cost of acquisition so they have no idea what the affiliate or brokers profit margin is, thus once a successful campaign is designed and running, the promoters can reap the benefits for as long as the advertiser is willing to buy the calls, or as long as the campaign lasts. A true win-win for all parties involved.

4. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish First an advertiser or call center creates a campaign for a product or service they want to sell. These products or services can literally be anything from any industry all over the world. Think about things you’ve seen before on billboards, tv infomercials, heard on the radio, anytime you’re instructed to call someone to buy this can be a Pay Per Call Campaign.

5. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish Most of the time there are Brokers that connect affiliates and advertisers together. These brokers are usually called “Pay Per Call Networks” and facilitate the relationships, tracking, and accounting between all parties. Networks and Brokers take a margin between the Advertiser’s payout and what they pay affiliates to facilitate this process.

6. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish Once campaigns are set up by Networks, affiliates can apply to promote these campaigns and receive commission for every valid inbound call they generate. Typically a Network will provide the affiliate a phone number to use in promoting the offer or to route their phone calls. NOTICE: Always use your own tracking to keep people honest!

7. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish Publishers then create advertising campaigns on the internet, through traditional media, or other channels to hopefully find consumers that are interested in the advertiser’s products or services.

8. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish Customers that see the advertisement and if they are interested in the product or services that are offered they can call the affiliates unique tracking number. Sometimes affiliates use multiple tracking numbers for each individual website or marketing channel they’re promoting in.

9. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish When a customer calls their unique tracking number, the network’s call tracking platform credits the affiliate with the phone call and keeps track of all the caller’s information and commissions owed to the affiliate. Typically networks use a 3rd party tracking platform to provide transparency and ensure the statistics are unaltered.

10. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish After calling, the consumer is routed to the advertiser’s call center in real-time. Depending on the Network or Broker, the call may go to any number of potential buyers based on caller information, concurrency, hours of operation, capacity, and other limiting factors.

11. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish When a call meets all the required qualification criteria, the affiliate is credited their commissions for the call. Every campaign will have unique qualifications the callers have to meet like geographic location, demographic information, the duration of the call, IVR choices, and more.

12. How Pay Per Call Works An Example Pay Per Call Flow from Start to Finish Network Publisher Customer Buyer Offer Tracking Number Mobile Ad Inbound Call Payout