How the media in Kenya reports Road Safety

An analysis of how the media in Kenya reports road safety issues.

1. Media Reporting on Road Crashes in Kenya

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3. 3 Number of Media Consumed Source: Kenya Media Landscape Report December 2023, Communications Authority of Kenya

4. 4 REPORTS

5. 5 Prominence of Coverage : Road traffic crashes often receive prominent placement in news bulletins based on 3 things: Multiple fatalities P ublic figures K nown blackspots, eg Nithi Bridge, Salgaa , Salama .

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8. Known figures 8

9. Multiple Fatalities 9

10. Statistical data 10 The media frequently cites statistics on road traffic crashes to highlight trends and the scale of the problem. This includes annual fatalities, injury rates, and comparisons with previous years.

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12. Criticism and challenges 12 Sensationalism : There is criticism that some media outlets sensationalize road traffic crashes to attract readership and viewership. This can sometimes lead to exaggerated or misleading representations of incidents.

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