How to Build a Profitable IoT Product.pptx

How do we build an IoT product, and make it profitable? Talk from the IoT meetup in March 2024. https://www.meetup.com/iot-sweden/events/299487375/

1. How to Build a Profitable IoT Product Adam Dunkels

2. Who am I? Adam Dunkels, PhD, Independent IoT consultant Wrote lwIP, uIP, Contiki Academia 2000-2012 Entrepreneur 2012- Involved in a bunch of IoT products

3. How to Build a Profitable IoT Product – in Three Easy Steps! IoT ??? Profit!

4. Profitable? Make more money than we spend Successful Valuable

5. Different types of IoT products The product == the business The product == older product++ The product == an internal tool

6. The Big Question Whose problem are we solving? 2 parts: The problem Who

7. Idea! “Car key with WiFi”! Whose problem are we solving?

8. Another idea! Car dealers! Whose problem are we solving?

9. Let’s design it! Should we add Bluetooth? Whose problem are we solving?

10. Should we add a web frontend? Whose problem are we solving? The customer’s? The devops team’s?

11. Any feature request, really Whose problem are we solving?

12. The Purpose “We solve (person X’s problem)”

13. Which is worse? 10 ⭐⭐⭐⭐⭐ reviews 1000 ⭐ reviews

14. Should we deploy too soon? Yes

15. How valuable might we be? How much are they paying to solve their problem today? How much will our solution cost to produce?

16. How to Build a Profitable IoT Product The Big Question Whose problem are we solving?

17. Thank you! Questions? Adam Dunkels [email protected]