How to do the up-selling and cross-selling to improve the revenue growth in retail business

This module will help you to understand about the basic fundamental on up-selling and cross-selling as it plays crucial role to improve the overall growth of retail business.

1. Upselling and Cross selling

2. Up-selling Up-selling is process of selling higher value or premium product by explaining the benefits of the product

3. Our Benefits Increased average ATV Increased Product Knowledge Enhanced Customer Relationship Reduced Customer Complaints Long term benefits Customer Benefits Better quality product Increase the product value Satisfied customer Increased warranty Better Protection Better cosmetic appearance

4. Up-selling Technique Inhouse Brand International Brand

5. Up-selling Technique Clear Lenses Photochromic Lenses

6. Up-selling Technique Bifocal Progressive

7. Cross-Selling Cross-selling is process of suggesting complementary products or services that enhance the value of the initial purchase, by explaining the benefits of how they work together to meet the customer’s need.

8. Our Benefits Increased order value Increased customer loyalty Better product utilization Enhanced customer experience Long term benefits Customer Benefits Better quality product Increase the product value Satisfied customer Enhance the product experience Better Protection Access to New or Innovative Products

9. Cross-selling Technique Eyeglasses Eyeglasses with Cleaning Spray

10. Cross-selling Technique Eyeglasses Eyeglasses with Sunglasses

11. Thank You