Sales is all about selling stories. You need to know The buyer and you have to give him a story That builds an emotional attachment to the product Sales is not about pushing a product but engaging With clients on the buying journey Increase in sales can only be done by building Rapport with the customers Sales is all about selling Stories…..
10 Ways to increase Sales Know your products Know your customers Building Relationships Cold Calling Prospecting Identify the problem Give the solution Positioning Product Sell your Value Proposition Negotiation Ask for Referrals
Know your Product One of the reason Sales people are Not able to increase sales of their Products is due to lack of product Knowledge. You need to ensure What you are selling, why are you selling, This can be improved by proper Trainings, Sales Coaching and helping sales team generate demand With prospecting, coaching and planning
Know your customers Its very important to know who Your target customers are to close and increase sales. For this you need to have vision, your goals and what Initiatives and efforts you are goin g to take to Achieve your sales goals People don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service . Who is the person or which company who would most likely to buy your product and buy it immediately ?
Building Relationship Once a customer…always a Customer Once a customer has purchased Your product, this should not be the End of the relationship with them. Focus on keeping strong relationship With your customer. This will only create more trust and Add value to your product
I have been following this method from the time i started selling Always try 60-70 calls method when you start selling. The idea is to overcome The fear of rejection. Idea is not to worry about sales results. Build pipeline By contacting as many customers as possible, you will become fearless When selling product Cold Calling
Prospecting Ask Specific Questions How old are they? Are they male or Female? Do they have children? How much do they make? Do they have an education? What problems are they facing? What kind of solution they are looking? Do lot of need analysis on the call. Build an ecosystem around your product offering. For e.g. : If you are selling Thin Clients, pitch for Tablets and give the benefits of accessing data from Tablet on Via an App.
Identifying the Problem Customers are not interested In your product or services. What they are interested is how You are able to give solution to The problem they are facing So this can be done by identifying The core issue and problems Customers are facing.
listening with Open ears will help you to Find out the main issue of the customer and then Offer him the solution, that will create a win-win situation for both of you . Giving the solution
Product Positioning Do market research on your competitors to determine what they are offering and at what price. If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price What it is defined : by Product What it does : the benefit What is means: the effect Why I should care : the motivation
Selling your Value Proposition You define your competitive advantage, the reason for buying your products or services, in terms of the benefits, results or outcomes that your customer will enjoy from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor . Focus on the benefits of what makes your product better than others. Link Benefit to your Value
Negotiation Skilled negotiators are usually quite concerned about finding a solution or an arrangement that is satisfactory to both parties. They look for what are called “win-win” situations, where both parties are happy with the results of the negotiation . The Best Negotiators Have These 3 Qualities They ask good questions to find out exactly what you need. They are patient. They are very well prepared.
Referrals and Using Social Media There are so many more ways to get your product to your customers than ever before. What’s the best part? They’re all free. You can use social media such as Face book, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever . Some of the benefits of content marketing include: More access to qualified leads. More channels to sell your product. Lower costs to acquire customers.