How to market your daycare and preschool

qdesigns 3,346 views 15 slides Oct 25, 2013
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About This Presentation

"Unleash Your Day Care and Preschool's Potential: Mastering Marketing and Client Retention!

Welcome to 'How to Market Your Day Care and Preschool,' the ultimate guide for ambitious childcare entrepreneurs! Discover practical strategies that ensure your daycare stands out and become...


Slide Content

Daycare Success Marketing Seminar Strategies for attracting and retaining clients Facilitated by Troy Holder

What is most important to your clients? Do you really know? Have you asked them? It’s not to late, start asking next week

Why are you in Business? Are you being truthfully with yourself?

What is the one thing you do better or offer that others don’t? What make your daycare different ?

$9,100* ($70 x 52 weeks) x 2.5 years = $9,100 What is the direct value of each client?

How To Attract Your Ideal Clients STOP trying to please everyone with a child

How To Attract Your Ideal Clients Targeting Prospects is Key Primary – Read to buy Secondary – Will buy in the near future Tertiary - Will buy in the distant future

3M’s of Marketing Success MESSAGE MARKET MEDIA

How To Find New Clients Existing Clients Neo & Postnatal Clinics Communities- Off/online (Commercial & Residential Dev.)

How To Keep Your Clients Ongoing Communication Add value to your service Progress Reports Become an expert of early childhood care

Ideas to consider Direct marketing/ Personalize your communication In-house raffles/ competitions/ give a ways Baby Scholarships/ community Involvement Parenting skills & early child care. Never assume all parents know how to care for a new born Working with the labour ward & intensive care units (Good Cause, Good Public Relations, Good Promotion Tie-In).

Ideas to consider Create a list of preferred support services/prod pediatricians, stores, brands etc. Keep clients informed of the developments within your business and the industry. PTA type committees are good for fundraising and idea generation. Share your success, via media & internet Press release, Facebook , newsletters, tradeshows

Review all your marketing & promotional materials, ads, flyers, yellow page ads, etc. for 3M Match Remember: Market , Message & Media What’s your next Move ?

1. Set Goals & Objectives 2. Set Deadlines 3. Plan 4. Implement 5. Evaluate 6. Repeat 1-5 Then What?

Any Questions? Connect with Troy Holder (246) 256-1804 www.facebook.com/getmoresales www. twitter.com/ MarketingDoc