How To Turn Skeptics Into Superfans With 6 Slides

Cold prospects can sometimes feel like a brick wall. In this 60-minute virtual session, digital agency veterans Corey Quinn and Ruan Marinho will show you how to structure a sales call that builds trust fast--boosting close rates up to 27%. You'll leave with 6-slide templates, messaging prompts, and worksheets that turn first-time conversations into converted, long-time customers.

Why This Matters
Most agencies lose deals because prospects don't trust them fast enough. In a cold conversation, every minute of uncertainty pushes the buyer toward inaction, or a competitor. Corey's 6-Slide Trust MultiplierTM gives you a repeatable way to cut through skepticism, signal deep understanding of their problems, and make saying "yes" the natural next step.

1. The 6-Slide
Trust Multiplier™

2. All content is copyright.
No part may be reproduced by any process,
nor may any other exclusive right be exercised, without the
permission of Corey Quinn, Inc., 2025

3. Hi! I’m Corey Quinn ??????
CMO
Revenue Growth
$20M → $200M
Client Base
1,000 → 14,000 clients
Company Size
100 → 1,000 employees
Sales Force
6 → 60 reps
“The ultimate roadmap to
becoming the best loved agency
for a focused vertical market. A
must read!” - Dr. Benjamin Hardy

4. Rate Yourself
How well do you (or your sales team)
build trust with cold prospects?
Amateur
Hour
Dumb
Luck
Barely
Passable
Competitive
Advantage

5. ●Winging _________________
●Long, _______________-focused decks
●Low _________________
Where Agencies Struggle With Sales

6. ●Use a proven process that _________________
early in the conversation
●Choreograph for a _________________ sale
●Industry leading _________________
The Opportunity

7. Sales isn’t convincing.

It’s earning trust faster than
your competitors.

9. Minute Clinic at
the Mall

10. Orthopedic Surgeon who
Treats the Lakers
Minute Clinic at
the Mall

11. Without trust…

you’ll always be seen as
just another vendor.

12. 3 Sales

13. INTENSITY
High
Low
Time
Resistance
Trust

14. 6-Slide
Trust Multiplier™

15. Build With Me:
6-Slide Trust Multiplier™
Quick Guide
It’s the blueprint to build your next sales deck from.
?????? Includes 11 pages of:

✔ Slide-by-slide breakdowns
✔ Real examples and prompts
✔ Talk tracks for high-trust sales calls
TrustMultiplier.Guide

16. Two-Step Sales Process
Discovery Call Proposal Call

17. Two-Step Sales Process
Discovery Call
Where the trust is
built
Proposal Call
Where the sale is
made

18. Typical Discovery Call Flow
Rapport Uncovering Next Steps

19. Use This In Low-Trust, High-Ticket Sales
Rapport
The 6-Slide Trust
Multiplier™
Uncovering Next Steps

20. _______________
Slide 1
Impact:

●Put the buyer at ease.
●Set the tone as a guide.
●Clarity + structure = safety
Person Company Service

21. _______________
Slide 2
Impact:

●Signals you're the safe choice.
●Moves you from vendor to expert.
●Proof, not promises.
Person Company Service

22. _______________
Slide 3
Impact:

●Proves you understand their world.
●Creates instant relevance and connection.
●Opens the door to a real conversation.
Person Company Service

23. _______________
Slide 4
Impact:

●Proven plan, not just a pitch.
●Bridges the gap from pain to possibility.
●Methodical and scalable.
Person Company Service

24. Slide 3
Slide 4
3 Pains/Problems
3 Solutions

25. _______________
Slide 5
Impact:

●Proof your system delivers results.
●Relatable transformation.
●Reduces risk by showing it already
worked for others.
Person Company Service

26. _______________
Slide 6
Impact:

●Shifts the focus from you to them.
●Opens the door to real discovery..
●Positions you as a guide, not a seller.
Person Company Service

27. Results
/ QTR
SALESPEOPLE BEFORE
AFTER

28. Live Walkthrough

29. Why This Works

30. Trust comes before _____________________.
Cold prospects don’t buy because they don’t trust yet.

31. The brain craves ______________ and ____________________.

6 slides answer: Who are you? Can you help someone like me? Have you done it before?

32. It flips the ____________________.
Instead of chasing, you're guiding.

33. It’s ____________________, not ____________________.
Repeatable. Coachable. Scalable. No founder magic required.

34. Now, It’s Your Turn!

35. 10 Minute Exercise:

Step 1: Think of your ideal client.

Step 2: Write down urgent and expensive
problems your ideal clients face. 3 minutes

Step 3: Circle 3. 30 seconds

Step 4: Write down solutions that resolve those
problems. 6 minutes

36. ●
●
●
●
●
●
●
Problems
●
●
●
●
●
●
●
Solutions

37. 1. Not enough cases
2. Poor quality cases
3. Low visibility
Problem
1. The 360° Marketing Flywheel™
2. Quality Case Attraction Method™
3. The Attorney Authority Builder™
Named System Component

38. What To Do Next

39. What To Do Next
1 2 3

40. Free Download:
6-Slide Trust Multiplier™
Quick Guide
It’s the blueprint to build your next sales deck from.
?????? Includes 11 pages of:

✔ Slide-by-slide breakdowns
✔ Real examples and prompts
✔ Talk tracks for high-trust sales calls
TrustMultiplier.Guide

41. Thank you!