HPCL Presentation1

1. OPPORTUNITIES FOR HPCL OUTLETS IN ALLIED RETAIL BUSINESS (ARB) Submitted by Gaurav Shukla TM1413335

2. Government of India enterprise of Navratna status Annual Turnover of 215,950cr (2011-13) & in 2014 = 2,47,500cr Owner-Government of India (51.11%) Number of employees- 11,226 (2014) HPCL is a Fortune Global 500  company as per the ranking of 2013 It is 10th most valuable brand in India according to an annual survey conducted by  The Economic Times in 2010 . About HPCL

3. Non- fuel Business(ARB) The non-fuel activities at the retail outlets include ATM, take away food counter, “C” Store, vehicle accessories etc. This business is managed through tie-ups with leading banks, Food Brands & OEMs

4. HPCL has over 13000 outlets placed at strategic locations through out the country(2013-14). In most of the outlets, we have ear marked space for Allied Retail Business. Retailing at petrol pumps is a successful trend overseas, whereas in India, the trend is quickly picking up. Contd..

5. ‘‘ Effect of Allied Retail Business (ARB) on HPCL Petroleum ’’ Research Objective

6. Sample Size- 40 (Consumers) Research D esign - Causal & Descriptive Research Research Method – Structured Questionnaire Sample Universe – Pune ( Hinjawadi , Hadapsar , Tathawade , Shivaji Nagar). Time frame - 60 days Research Methodology

7. Data Interpretation & Analysis

8. WHAT TYPE OF IMPACT IT HAS ON SALES OF PETROL & DIESEL?

9. How much it has increased ? Refer Excel File.

10. Retail Business Unit recorded a growth of  8.7 %growth in MS and 6.6 % growth in HSD. In India, Allied R etail B usiness forms up to 60% of the total revenue earned by fuel stations. Most of the employees of HPCL Petrol pump’s were not aware about Allied Retail Business(ARB). Findings

11. Company should select its Dealers properly as their behaviour portrays a negative image of the company in the market . Proper check should be kept on Local & Duplicate Products . Small Outlets also play an important role towards company sales, therefore proper attention should be shown towards them also . Recommendations

12. It helped to improve my communication & interpersonal skills. It helped me in understanding the sales process. Learning's