HREEM - Company Profile and Presentation

Hospitality Real Estate and Ecotourism Management

CRE • Land Deals • Hotels & Resorts ~ Outright • Lease • Management Contract • Preleased Property • Second Home Investment with Assured Returns • Commercial & Residential Redevelopment Projects • Logistic Park • Warehouses • Mergers • Acquisitions • JV Projects • Plots • Bungalows • Villas • Bank Auction • Distressed Properties.

Maharashtra • Goa • Gujarat • Karnataka • Rajasthan • MP • UAE • Canada

1. HREEM

Hospitality, Real Estate &
Ecotourism Management

2. Overview

HREEM was established in 2015 and currently employs approximately 25
professionals from varied disciplines. The firm is accredited by the AHWPI
(Association of Hospitality Professionals Welfare India/ NAR/ PROPWA/ CREDAI PUNE).

We have been awarded the Best Innovative projects in Goa by Dy. Chief Minister of Goa Mr.
Fransisco D’souza, & Mr. Jagmohan Reddy–President of CREDAI-GOA. We are closely
associated with GTDC & MTDC and are members of the NAR, FHRAI, TAAI, TAFI, CREDAI
Pune and Goa.

Our people are our key strength. At HREEM, we have professionals who are known for
their highly collaborative team oriented approach and who enjoy successful and long-
standing relationships with all our clients. The team has extensive experience in India and
abroad and has offered advisory services to domestic and multinational clients as well as
Government agencies. It is the firm's objective to provide each client with guidance to the
solution we believe is best for its unique circumstance.

We are known for providing practical advice that gets to the core of complex issues. Our
recommendations and communications are clear, concise and jargon free. We believe and
are committed to ensuring that our advice will be provided objectively with paramount
emphasis on our client’s interests.

3. HREEM

 A Multi-disciplinary organization, HREEM caters to the evolving market of Hospitality,
Real Estate, Ecotourism, and Energy Management; the organization offers a spectrum of
innovative advisory services ranging from site evaluation, concept, market assessment &
feasibility studies to operator search & negotiations.

 In addition, we offer Asset Management services to assist owners and developers
in optimizing operations and enhancing profitability. We have also successfully helped
clients raise private equity for their projects in the hospitality and real estate sector.

 Our people are our key strength and the Hospitality, Real Estate & Ecotourism practice
includes professionals with diverse backgrounds (MBAs, Chartered Accountants,
Hospitality, and Project & Engineering etc.) that bring their experience and educational
qualifications to provide you with comprehensive personalized services.

 Our specialization combines a comprehensive understanding of Sales, Marketing,
Development & Operations with strong analytical and financial skills of understanding
issues and events shaping the industry. This hands-on experience ensures that our
advice is commercially viable and grounded in reality. We have a consummate
understanding of local conditions; thus the firm is well positioned for delivery of high
quality support in a wide range of areas.

4. Core Competencies

HOSPITALITY, REAL
ESTATE & TOURISM
CONSULTING


Concept
Site Evaluation
Market Assessment
Financial Viability
Entry Strategies
Term Sheets and
Management


OPERATOR
NEGOTIATION,
P & L MANAGEMENT


Operator Search &
Selection
Agreement
Negotiations
Increase Gross
Operating Profit

ASSET & RISK
MANAGEMENT
ANALYSES


Budgeting
Performance
Reviews
Periodic Review
Evaluating Bench
mark Studies
Analyse and Identify
potential Risks

MARKETING
ADVISORY & ASSET
VALUATION


Marketing
Strategies
Cross Promotion
Buy & Sale Mandate
Due Diligence
Valuation Services
Fund Raising

5. Hospitality, Real Estate, & Ecotourism Management

 HREEM is highly renowned for its Market Assessment and Feasibility Studies for
single assets and portfolios of hotels along with mixed use developments. Hotels, resorts,
leisure, wellness resorts, golf & leisure clubs and tourism development as a whole are
our core services.

 Over the last 9 years, HREEM has completed over 10 projects and its
feasibility reports. These analysis are conducted to gauge the attractiveness and dynamics
of the market that is being considered with in-depth market overview with relation to site,
asset and product type.

 As a part of these studies we also prepare & analyze competitive data for other
similar projects in the area, which provides a good stepping stone for comparative
analysis. From property location to space planning, from staffing to marketing, we have the
strategic know- how, industry knowledge and the resources to deliver the right product
and services to the right market.

6.  In addition, having bodies in the field allows us to identify market
opportunities and threats that could impact the project. This is further bolstered by
pan India connections and contacts that HREEM has built over the past 25 years,
especially in the field of Hospitality, Real Estate and Tourism.

 Using the data attained above, HREEM creates a feasibility report that provides the
client with a holistic viability of the project. This feasibility takes into account and
uses HREEM expertise, Industry Benchmarks, Client Capabilities etc.

 This report provides the client the overall market overview and the viability of its
project in respect to its immediate surroundings and micro markets.

 HREEM has a vast knowledge and experience in creating detailed financial models
which suit owners and product types. Due to its reputation the firm boasts repeat
clientele with stringent qualification criteria.

7. Areas of Expertise

Some of the expertise in diverse industry segments within this sector that we have been
involved in the past are provided below:

 Hotels & Resorts

 F&B, Spas, Clubs & Golf Courses

 Conference & Meeting Facilities

 Mixed-use Developments

 Eco Tourism Development

 Second Homes combined with Hospitality

 Sports & Entertainment Facilities

8. Operator Negotiations – Management Contract
 HREEM is one of the leading firms in India for Management Contract negotiations
having successfully negotiated over many contracts in the last five years. Having
negotiated with all major international and domestic brands, we understand the
nuances of each operator and are able to bring a more holistic approach to each
negotiation.

 Our experience over the years has created an in depth understanding of
branding, operator structure and the finer details of the management contract
negotiation process; this allows us to deliver the ideal operator on the best possible
terms every time whether for a new agreement or re-negotiation of an existing
contract.

 The negotiation process includes the selection of the most optimum operator
amongst a shortlist with the subsequent negotiation and finalization of a Term Sheet
followed by the execution of a suite of Definitive Documents.

 Through the process of the negotiation, we tailor each contract to include each
Owner’s specific concerns and apart from negotiating the commercial terms we
emphasize on the non commercial aspects as well based on our vast experience in the
industry and our understanding of operations due to our asset management expertise.

9. Services - Asset Management
 With the ever increasing cost of hotel development, operating costs and over-
supply resulting in the threat of diminishing returns, hotel owners and investors are
demanding a more hands-on skilled, professional involvement in the long term
management of their assets.

 As consultants in the hospitality space, clients would often request us to assist
the m in reviewing budgets, conducting comparative studies, instituting capital
expenditure plans etc. With our gaining knowledge base and expertise HREEM is ideally
positioned to offer asset management services.

 When undertaking asset management the primary aim is to seek to maximize the
value of our client’s interests. Every report delivers detailed recommendations for
adjustments to improve profitability and continued performance success.

 HREEM has been providing Asset Management services to its clients since 2015. We
have a dedicated team of professionals from diverse back grounds that include hotel
operations, finance, projects and engineering.

10. 
Corporate Expertise & Governance

 As the business becomes more complex, HREEM recognizes the need to
bring industry specific expertise to client assignments. In performing project
feasibilities, providing strategy advice or structuring a transaction, in-depth
industry experience is no longer an option- It Is Essential.
 For the Tourism sectors, HREEM has played a significant role in policy
development, as well as opportunity analysis and financial viability of major
tourism infrastructure projects across India.
 Our professionals are experienced in the field of tourism planning and
promotion and can assist both private and public sectors in creating effective
development and destination marketing programs.
 HREEM has long standing relationships with lenders and private investors
both outside and with in India coupled with a thorough understanding of local
financing issues and drivers.
 We have extensive experience in the Indian market with over many
industry clients throughout the country.

11. Areas of Activity

Business Systems & Processes/Performance Improvement
Hotel Operations - Best Practices Review & Competitive Assessment
Bench Marking Analysis.
 Asset Management & Valuation.
 Business Risk Management Services.
 Profit Improvement Studies.
 Review and design of Financial Accounting
 Sales & Marketing , Promotions
 Budgetary Control & Cash Management,
 Costing, capital expenditure and MIS systems.

Destination Management
 Tourism Master Planning.
 Strategy Advisory Services.
 Advice on Privatization.
 Public/Private Partnership support.

Planning & Advisory
Project Conceptualization & Structuring Market & Consumer Surveys
Market & Demand Assessment Financial Feasibility/ Modeling Site Identification
Market Entry & Positioning Strategy Acquisitions/Disposition strategies

12. Bid Process Management

Formulation of strategy with regard to commercial terms & ownership structures
(BOT, BOO, JV, etc).
Criteria for selection of a venture partner (bidder capability, technical proposal
and financial bid).
Preparation of bid documents related to selection of private sector investors.
Management of the tender process
Prequalification and selection of Preferred Bidder

Operation Strategy

Competitive Assessment/Bench marking Analysis Valuation
Operator Search/Selection
Management Contract analysis & negotiations
Financial Restructuring
Negotiation of Joint Ventures & Alliances
Financing Application & Private Placements

13. HREEM provide services to Hotel Asset Management projects

 Detailed review of the Annual Operating Budget and Capital Expenditure Plan for
the Hotel prepared by the Hotel's operator. This is in addition to quarterly reviews
where the owner feels it necessary.

 Review the monthly financial summary on the operations. Analyze such
information in relation to industry/competitive set comparisons both on revenue and
expenses taking into account the market positioning of the Hotel.

 Analyze and identify potential risks to the operation of the Hotel and engage the
operator in addressing such risks while minimizing any potential negative impact
on the Hotel's profitability.

 HREEM has a very strong internal audit practice that can also be deployed, where
members of our team are required to actually verify and check systems and books
and records of the hotel. These services can either be provided or supervised by us (if
a local firm is used) and is an independent activity.

Identify specific targets with the operator with respect to the operations of the
Hotel and Assess their achievement on a monthly basis.

14. We have the experience and requisite knowledge of how hotels work and should
perform in the irrespective markets. Our extensive consulting and valuation services
draw upon our staff's broad insight and experience to produce well-documented
appraisal reports with fully supported value conclusions.

We provide advice to a wide range of clients including banks, real estate and hotel
owners and financial investors. We can suggest a clear investment strategy which
takes into account the current market conditions, client requirements and the
businesses cycle. We can help to validate your investment decisions by investigating
its financial situation, legal obligations, customer records and other documents, plus
any other material circumstances.

Our specialist advisory services are particularly effective for reducing transaction
risks and expediting transaction completion to our client's optimal satisfaction. These
services can be provided for a single property transaction, or as part of a
portfolio investment, or to support a financial or public market deal.

15. Our Clients

Our clients ranges from multinationals to start-up companies and investors that includes:

Hotels & Resorts
Sale & Rent back, Fractional Ownership and Timeshare
Restaurants/Banquet Centers/Food-Courts/F & B Complexes
Spa/Wellness Centers/Health Clubs
Country/Business Clubs
Golf Courses/Clubs
Gaming & Casinos
Entertainment (Multiplex, Bowling Alleys)
Retail /Malls/Combined Use/Real Estate Development

16. Other Services - Transaction Advisory,
Asset Valuation & Management

With increasing levels of success, HREEM (erstwhile ”HREEM” - Hospitality, Real Estate,
Ecotourism & Energy Management) has represented promoters’ in different areas of
transaction advisory.

The type of advisory is tailored to the clients' preferences however we often end up as
the clients' primary representative in transaction matters. The following are some of the
services HREEM provides to its clients:

 Fund Raising through Private Equity Placements
 High Net worth Individuals and other Strategic Partnerships
 Buy and Sale Mandates of Hotels & Resorts
 JV Agreements, Commercial & Residential
 Mergers & Acquisitions, Leasing of Properties
 Business Due Diligence and Valuation Services

Kirtik Patel
Managing Director
Registered Office: Office No - 901, Palm One Complex,
Tilekar Chowk, Kondhwa Budruk, Pune– 411 048
E-mail : [email protected]
Mobile: [phone]

17. REAL VENTURE
CRE – Hotels – Lands

 Commercial Real Estate
 Bungalows |Villas & Plots
 Assured Return on Investments
 Hotels – Outright & Lease
 JV, Redevelopment & Lands Deals
 Mergers & Acquisitions, Bank auction
 Warehousing & Logistics Parks

18. NICEWAY
Hospitality & Tourism

 Hotels & Resorts on Management Contract
 Mandate with Wyndham , Radisson, Spree
 Hospitality REIT, Sales, Marketing & Promotions
 Operations & Development of Hotels
 Timeshare Hospitality & Tourism Development

Kirtik Patel
Founder Director & CEO
[phone] ( WhatsApp)
[email protected]
Pune - Maharashtra - India