HRM 481 Rocky Top Recruiting Final Project

Created a recruiting agency and assigned positions to team

1. ROCKY
TOP Recruiting
LUCY HIGGINS, OLIVIA LAKIS,
ABBY MORTENSEN, & MADELYN SMITH

2. Rocky Top Recruiting is a healthcare talent
and recruiting agency that was founded in
2024.
We work closely with healthcare companies of
all sizes to find the most qualified and
suitable candidates to fill their job openings
heading the process from start to finish.
Our agency acts as the bridge between
healthcare employers and employees.
We use a variety of platforms and staffing
expertise to recruit candidates of all
backgrounds and skill sets.
Located in Knoxville, Tennessee
Who
We Are

3. Our Team
President: Dr. Debbie Mackey
VP Human Resources: Maddie Smith
-oversees head of recruiting and all HR
functions/decisions
VP Finance: Lucy Higgins
-responsible for ensuring budget is
allocated to correct places and finances
are being managed properly
Head of Recruiting: Olivia Lakis
-responsible for support of the
recruiting internship program rollout
Intern Coordinator: Abby Mortensen
-in charge of hiring and supervising all
interns, ensuring a good internship
experience, and providing interns with
the tools they need to succeed at RTR

4. President
Finance HR Marketing
Financial
Controller
Financial Auditor (2)
Marketing
Director
Sales Director
Head of
Recruiting
Intern Coordinator
HR Manager (3)
Recruiter (18)
HR Intern (4)
Marketing
Coordinator (2)
Account Manager
Sales Representative (4)
Marketing Intern
Finance Intern
RTR is led by our
President and has
three VPs: Finance,
HR, and Marketing.
Overall, we have 45
employees across all
three departments.
The primary focus is
on HR, where
recruiters are, but
there is also an
emphasis on sales,
which connects our
recruiters with
companies.
Company Structure

5. Benefits of using RTR
Working with Rocky Top recruiting streamlines the discovery of skilled
applicants.
This will save time, money, and effort for large and small companies.
We use our staffing expertise to make the hiring process a faster and
more flexible experience for both the candidates and the companies.
RTR is responsible for the legal and financial aspects of the hiring
process reducing the risk greatly for employers.
We have access to a wide range of data through CRM’s and Applicant
Tracking Systems such as Manatal and Ceipal.

6. Our Mission &
Goals 01.
02.
03.
To provide both client and
customer satisfaction in an
efficient and effective manner.
To provide employers with the
most suitable and qualified
candidates for their specific job
needs.
To deliver the flexibility and
resources that companies may
not be able to achieve on their
own.
We are dedicated to attracting,
engaging, and retaining top talent to
help healthcare companies fill all their
open positions through a culture that
promotes success, develops careers,
and encourages commitment.

7. Challenge at Hand
Recruiting/staffing agencies
are becoming increasingly
popular and we have
experienced an influx of
competitors both locally and
globally especially as we are
seeing a rise in the
healthcare industry.
The Plan
Establish credibility for RTR
so we can dominate the
healthcare staffing and
recruiting industry by.....

8. Recruiter Development: Invest in the development and career
advancement of recruiters. Offer resources for skill enhancement,
professional development, and career coaching to help recruiters.
Industry Expertise: We can position ourselves as the go-to agency
for specialized talent needs in healthcare with knowledgeable
recruiters.
Solution & New Process
Solution:
We will offer specialized services tailored to specific areas in healthcare or niches, providing
expertise that sets us apart from competitors. We will invest in advanced technology for
candidate sourcing to find our companies the best candidates in the most efficient way.

9. Positions & Places
Who we recruit:
Nurse Practitioners
Travel RNs
Physicians
Physician Assistants
Licensed Practical Nurse
Medical Assistants
CNAs
+ more!
Where we recruit:
College Career Fairs
Healthcare job boards and
other platforms (LinkedIn,
Indeed, etc.)
Referrals
Professional Associations:
The National Student Nurses’
Association (NSNA)
American Medical Association
American Nurses Association

10. Advanced
Technology
ATS and CRM software
systems that will
make it easier for
recruiters to evaluate
and manage
candidates through
the recruitment
process.
Cost: $3,000
(industry average
$250/month)
Industry
Expertise
RTR Recruiters need
industry expertise to
better understand the
unique needs of the
healthcare industry,
which will be done
with lunch and learns
quarterly.
Cost: $10,000
Recruiter
Development
Mentorship Program
($3,000)
Trainings ($15,000)
Grants for conferences
and professional
associations ($9,000)
SHRM $229 for 10
employees
Remaining $6,710 for
conferences
Cost: $27,000

11. Internship Program
6 interns each year (1 Finance, 1 Marketing, 4 HR)
Mentorship program is for interns to make connections with
management level employees ($500 allocated per intern, which will
be used for networking events)
Interns work with entry-level employees as counterparts.
Although interns will work primarily in one department, during their
program, they will spend 2 weeks in the other two departments.
Interns are allowed to attend any trainings offered to recruiters.
This program can also benefit recruiters by providing a “fresh set of
eyes” to business problems.

12. Board Questions
How does your company
differentiate itself from
other competitors in the
area?
We use time-to-fill allowing us to track how long it
takes us to fill a position from the time it’s opened
until its filled.
We also use quality of hire allowing us to evaluate
how well a candidate performs in their role at the
company.
Specializing, which allows us to focus on
healthcare roles or skills, develops deep expertise.
Value-added services such as career coaching,
resume writing, and training programs to enhance
the value of both clients and candidates.
What metrics do you track to
measure the success of your
placements and the overall
effectiveness of your agency?

13. Thank you! Questions?