Hrm in retail

1. HRM in Retail
Presented to:- Prof. Surbhi
Presented by:-
Miss. Dipti Shirke

2. Significance Of Human
Resource Management
The personnel perspective
The firm hires people, but the focus is not on
development
The compensation perspective
Firm uses bonus, incentives etc to reward performance
The alignment perspective
Firm does see the human capital as an asset but does
not invest in utilizing the capabilities of the same
The high performance perspective
Firm views human resource as an integral element of
the firm’s strategy implementation.

3. Conceptual Overview Of HRM
In Retail
HRM in Retail Involves:
Identifying various roles in the
organization
Recruiting the persons with the right
attitude to fit the jobs
Training
Motivation of employees
Evaluation of employee performance

4. 1. Identifying The Various
Roles In The Organization
Buying and merchandising
Store management and operation, and
Technology support

5. 2.Recruitment And Selection
Newspaper advertisements
Visits to colleges
Existing employees
References
Recruitment agencies
Websites
Screening of Resume
Personal interview

6. 3. Training
Introducing new persons/ staff into the
organization
Training of sales staff
Training of staff/personnel for skill
enhancements

7. Training Of Sales Staff
Communication skills
Product knowledge
Company policies on returns and
exchanges
Knowledge of the workplace
Market awareness
Personal grooming

8. 4. Motivation
The organization culture
The rewards and recognition
The monetary benefits
Prospects for growth and job enrichment

9. 5. Evaluation Of Performance

Through goals that have been setThrough goals that have been set

10. Role Played By HR In A Retail
Organization

11. The HR Pyramid

12. Creating Organizational
Structures

13. Organizational Structure in
Retail
Factors affecting creation of organizational
structures, are:
Scope and scale of operation, viz local,
regional, national or international
Types of products sold
Type of departmentalization, i.e.
functional, product wise or geographic

14. Organization Structure For Small Organization Structure For Small
Stores/ Single Stores/ Independent Stores/ Single Stores/ Independent
RetailersRetailers

15. Organization Structure Of A Retail Organization Structure Of A Retail
Chain/Department StoreChain/Department Store
Functions as per ‘Mazur Plan’
Control
Publicity
Operations
Merchandising

16. The Mazur Plan for Department Stores