HUKUM JANAAD COMPANY ANALYSIS SURVEY REPORT

Company analysis of Hukum Janaab

1. HukumJanaab

2. What is HukumJanaab? Founded by Khizer Ahmed Siddiqui A handyman service provider Operations are prominent all over Karachi Availability of certified plumbers, technicians, mechanics etc. Bookings available through applications You can find HukumJanaab at www.hukumjanab.com

3. Mission: Vision: Strives to achieve the most hygienic services all over Karachi and make the life of their customers easier through: hiring the most skilled, trusted, and certified technicians. By providing varying services to their doorstep. With fast, effortless and reliable solutions. Their long-term goal is to be acquired by a giant or be able to partner up with someone who can invest capital. Why would they want this? This is because they aim to launch their services all throughout Pakistan. They can do this with the help of a significant investment.

4. Significance of the logo

5. Organizational Objectives Like any other business, HukumJanaab aims to maximize their profits by cutting costs and increasing revenue They endeavor to further enhance and satisfy their customers by considering and implementing customer feedback They strive to maintain the high quality of their service by employing top tier methods They intend to keep innovating and improving their already existing products while also introducing new services

6. Industry Analysis HukumJanaab operates in logistic services industry. They are considered as the pioneers in their respective region. Even then they face fierce competition which includes: Maahir Company Fixit,pk HSNDS

7. Unique Selling Proposition HukumJanaab has signed agreements and MOUs with NADRA and has affiliations which ensure the credibility of its techicians. Unlike its competitors the HukumJanaab application has much more features which connects the customer and the workers. They are way ahead of their competition in the technological aspect as they have collaborated with software houses to maintain, design and develop their app and website.

8. BCG Matrix Mechanical and AC services Gardening services Plumber services Electrician services Market Growth High Low LOW High Market Share

9. Ansoff Matrix Diversification: CCTV installation Geyser installation Market Existing New Existing New Product

10. SWOT Analysis Strengths: HukumJanaab has been able to integrate technology into their business way better than their competitors have Weaknesses: One notable weakness of the startup lies in its reliance on a single co-founder. Opportunities: They aim to target the corporate sector while also engaging in social initiatives to attract customers. Threats: At the moment, Hukumjanaab does not see any threats except competition. However, unlike others they don’t perceive competition as a threat rather they treat it as an opportunity for them to learn and improve.

11. PESTEL Analysis Usually only the changes in government policies regarding fuel affects HukumJanaab’s operations Economic factors such as inflation causes a dip in orders of services which leads to Hukumjanaab having to offer discounts to retain their customers. They have hired agencies that monitor the changing social trends to meet the needs of the customer They collaborate with software houses to leverage technology for their own benefit HukumJanaab is a private limited company that owns the legal rights to various copyrights and trademarks

12. Segmentation: Geographics : Region: Domestic Density: Urban Behavioral : Retention rate: 80% Psychographic: Social class: Middle and Upper middle class Demographic : Gender: Male and Female Life-Cycle stage: Working people/Elderly people

13. Targeting: Positioning: We can determine the targeting strategy employed by HukumJanaab through their product portfolio which suggest that they cater to a diverse range of needs in the handyman services market. This implies that they use the segmented/differentiated marketing strategy. HukumJanaab positions itself as a provider of rapid and responsive handyman services. HukumJanaab emphasizes its commitment to delivering reliable and high-quality solutions to customers' maintenance and repair needs, ensuring peace of mind and satisfaction.

14. Research method: HukumJanaab has invested a lot of time, effort, and money in conducting marketing research They hired a marketing intelligence team to gain detailed insights They gained primary data by conducting and implementing various forms of qualitative research i.e., interviews, focus groups etc.

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