Hul

this ppt is on hindustan unilever
it has swot analysis and 5force model

1. Presented by: ASHIK T.P NIYATI MEHTA EKTA PATEL SHAILESH RAI

2. CONTENTS Introduction to Company History Vision and Mission Organization structure Brands Competitors SWOT analysis Porters five force model What makes HUL different from other FMCG companies Social responsibility Awards Conclusion

3. Introduction Hindustan Unilever Limited (HUL) is the largest FMCG(Fast Moving Consumer Goods) company in India. It is owned by the British-Dutch company “Unilever” and has about 52% majority stake in Hindustan Unilever Limited . Its products include foods, beverages, cleaning agents and personal care products. HUL has over 35 brands spanning 20 distinct categories. As per Nielsen market research data, two out of three Indians use HUL products.

4. OVERVIEW OF A COMPANY Type Public Industry Consumer goods Founded 1932 Headquarters Mumbai, Maharashtra ,  India Key people Harish Manwani  (Chairman ), Sanjiv Mehta  (CEO and MD ) Products Foods, beverages,  cleaning agents   personal care products and water purifiers. Turnover 30,170 crores (2014-15 ) Net income 4,315 crores (2014-15) Number of employees 18,000 (2014) Parent Unilever R&D CENTRES: MUMBAI & BANGALORE, INDIA. WEBSITE : WWW.HUL.CO.IN

5. History Hindustan Unilever Limited was established in 1933 as Lever Brothers India Limited by Lever Brothers . In 1956 , it became known as Hindustan Lever Limited , as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd . The company was renamed in June 2007 as "Hindustan Unilever Limited“ Lever Brothers first commenced operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers” I t began an era of marketing branded Fast Moving Consumer Goods (FMCG).

6. VISION OF COMPANY

7. MISION OF THE COMPANY Unilever's mission Is “TO ADD VITALITY TO LIFE”

8. Board Of Directors Mr.Harish Manwani - Chairman Mr. Pradeep Banerjee Executive Director, Supply Chain ORGANISATION STRUCTURE Mr. Sanjiv Mehta – CEO and Managing Director Mr. P. B. Balaji - Chief Financial Officer

9. BRANDS HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst other using its products The company has a distribution channel of 6.4 million outlets and owns 35 major Indian brands. Its brands include : Food and Drink brand Personal Care brand Home Care brand Water Purifier brand

10. COMPETITORS Personal Wash: HUL’s Brands Competing Brands Lux Rexona Breeze Lifebouy Pears Dove Hamam Santoor Fair Glow Cinthol Godrej No.1 Nirma Dettol Fiama Di Wills Vivel Margo Laundry: Surf Excel Wheel Rin Ariel Nirma Ghadi Tide HUL’s Brands Competing Brands

11. Skin Care: HUL’s Brands Competing Brands Fair & Lovely Pond’s Vaseline Lakme Fairever Boroplus Nivea Garnier Light Olay Neutrogena Dental Care: Close up Pepsodent Colgate Anchor Dabur Red Babool Cibaca HUL’s Brands Competing Brands COMPETITORS

12. Competitors of HUL L’OREAL NESTLE DABUR MARICO GCPL EMAMI NIRMA ITC

13. Variety of products Distribution Network Brand image Quality Management Innovation R&D strength Not able to compete with local competitor in the rural market Strong Competitors & availability of substitute products. Low exports levels. High price of some products. SWOT Analysis

14. Huge Market Increasing per capital income Increasing consumption pattern Potential for making more impact of brand image. Coming in technology e.g. in water purifiers Tax and regulatory structure. Mimic of brands Substitute products Removal of import restrictions resulting in replacing of domestic brands .

15. PORTER’S FIVE FORCE MODEL…   Buyer Power Number of Customers Size of Each Order  Price Sensitivity Ability to Substitute Cost of Changing Threat of New Entrant Time and Cost of Entry Specialist Knowledge Cost Advantage Technology Protection Barriers to Entry Supplier Power  Number of Suppliers Size of Suppliers Your Ability to Change Cost of Changing Threat of Substitution Substitute Performance Cost of Change Reduce customer loyalty Competitive Rivalry  Number of Competitors Quality Differences Other Differences Switching Costs Customer Loyalty Costs of Leaving Market

16. What makes HUL different from other FMCG company…? STRONG MANAGEMENT INNOVATIVE CULTURE AND IDEA ASSET LEVERAGE PRICING POWER CONSUMER LOYALTY BRAND NAME TECHNOLOGY EMPLOYEE SATISFACTION

17. CORPORATE SOCIAL RESPONSIBILITY Providing education on health and hygiene Rehabilitation of special or underprivileged children Rural development. Plays active role in natural calamities Lifebuoy Swasthya Chetana - Health & Hygiene Shakti – Empowerment of women through micro-enterprise Opportunity Yashodadham - Relief and Reconstruction in Gujarat's Kutch district

18. AWARDS AND RECOGNITION In 2015, The Digital Marketer and innovative ads In 2014,HUL is client of the year at effies2013 india In 2014, hul wins awards for leadership in HR In 2013, Supplier of the Year for CSR / Sustainability In 2012, HUL was recognized as one of the world's most innovative companies by Forbes. Hul was the first highest ranked indian company as per forbes list . Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards .

19. Conclusion Company is having good position in the market, despite facing intense competition from local and global FMCG The main objective is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty, to maintain there market. The company has deliver in the past and has potential to do better in future HUL placed itself successfully in position of market leader in FMCG product