Hyperlocal Marketing

Basic information about hyperlocal marketing.

1. HYPERLOCAL MARKETING

2. WHAT IS HYPERLOCAL MARKETING? Hyper Local marketing means businesses can advertise their message/content to a very specific targeted customers based on the customer’s specific locations. The location is gathered by using technology inputs like GPS on smartphones . It is a new way of advertising within a specific geographic boundary using innovative advertising technology.  For businesses, this advertising very close to home—including within walking distance. It targets the local community .

3. How Does Hyperlocal Marketing Work ? When a person uses an app on their smartphone, the app may ask for permission to access the location data of the phone. For dating apps such as Tinder , the app is essentially unusable if you do not accept .   Once the individual accepts the terms for using the application they allow their location data to be logged. Their location will be passed to the ad network or ad exchange that can sell the ad space with location information to many other channels.

4. How Is Hyperlocal Marketing Used ? Geo Fencing Geo-Fencing allows an advertiser to select a specific area from which they need new customers and the technology will only target their ads to people within that area in real time. Retargeting   If a potential customer has shown interest in a business’s product or service, they can be retargeted at a later stage with a promotional offer that would bring renewed engagement from the customer. Contextual Location Based Demographic Audience Data

5. BENEFITS It is a powerful way build relationships with your prospects, to show relevance with their interests and tastes on a much deeper level.   H yperlocal is heavily reliant on smartphones which also enables advertisers to diversify and broaden their mobile advertising campaigns . It is a  perfect way for them to connect and to appeal to their very specific local consumers . Economical way to advertise to the right audience.

6. Conclusion Hyper Local Advertising is a new way of advertising within a specific geographic boundary using innovative advertising technology. Hyper Local Advertising will open up the digital advertising market to all businesses by allowing them to target the right users at the right time. Businesses can choose their target audience within the specific radius around their business area.