I too had a dream Dr. Verghese Kurien

5 best ideas in the book " I too had a dream"- Dr. Verghese Kurien. With their good and bad corporate implementation examples.

1. I Too Had a Dream -Dr. Verghese Kurien Presented to BDO Consultants By Debolina Chanda Samidha Kashettiwar MMS 2013 Rustomjee Business School Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 1

2. Gender Revolution in Disguise Participation of Women in the development of Milk Co-operatives 18% of co-operative members are women 2500 all-women co-operatives Training session to equip women to work as Milk tester Para vets Peer Educators Administratives Management jobs Contribution towards development of Nation, Society and Family Debolina/ Samidha 2 I Too Had a Dream- Dr. Verghese Kurien

3. Shri Mahila Griha Udyog Lijjat Papad Indian women's co-operative Educational and hobby centre for the rural women Chhaganbapa Smruti Scholarships Orientation courses in typing, cooking, sewing, knitting and toy making Asha Dhan , an institution to care for destitute women Debolina/ Samidha 3 I Too Had a Dream- Dr. Verghese Kurien Good Example

4. Social Issues Female infanticide- abortion of female fetuses Dowry Child prostitution Child marriage Debolina/ Samidha 4 I Too Had a Dream- Dr. Verghese Kurien Bad Example

5. Shortage – High Prices - Adulteration Idea of starting Anand–pattern Co-operatives throughout the country Maximize milk production and profits through scientific techniques Freedom to Milk producers from the Tyranny of Middle persons Operation Flood(1970) from a commodity into a brand from insufficient production to self sufficient production from rationing to plentiful availability from loose, unhygienic milk to milk that is pure and sure from subjugation to a symbol of farmer’s economic independence to being the consumer’s greatest insurance policy for good health Ensured actvities that centred research into feed, animal health and animal nutrition Milk production from fodder and feed which man could not eat A Billion Litre Idea Debolina/ Samidha 5 I Too Had a Dream- Dr. Verghese Kurien

6. Twenty-Twenty overs created a buzz Created an opporunity for no. of industries Advertising Sports Television channels FMCG Encouraged Global relations Unity in Diversity within the country Indian Premier League Debolina/ Samidha 6 I Too Had a Dream- Dr. Verghese Kurien Good Example

7. Resist to change Fails in implementing advanced technology IRCTC website MTDC resorts Government hospitals Government schools Lack of healthy work environment Working of PSUs Debolina/ Samidha 7 I Too Had a Dream- Dr. Verghese Kurien Bad Example

8. Eureka Strikes Dr. Kurien Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 8 Crisis in europe Surplus production of butter and milk powder Successful implementation of Operation Flood State Milk Co-operatives emerged in the country India required Rs. 650 crores to implement Operation Flood Receive donated commodities Raise funds to implement Operation Flood Build market for quality milk products

9. Mahindra Satyam Ltd. Breakdown of Satyam due to the well-known scam Fall in the share prices Stakeholders lost faith Goodwill affected Mahindra came out as a Savior Rise in the share prices Brand building- Mahindra settled $ 125 millions to U.S. Shareholders Mahindra entered I.T. Sector Satyam became “Mahindra Satyam Ltd” Debolina/ Samidha 9 I Too Had a Dream- Dr. Verghese Kurien Good Example Rs. 40 Growth rate 5.8%

10. Import Substitution Bombay Milk Scheme Imported Cow milk powder from New-Zealand Converted into liquid milk Met country’s demand Adequate Supply of Buffalo Liquid Milk in the Country In 1953, Visited New-Zealand to study about New-Zealand Dairy Challenge to convert buffalo milk into milk powder Research & Development Manufactured equipments to convert buffalo milk into milk powder Supplied milk powder throughout the country Stoppage on Imports Reduction in Foreign Cash Outflow Saved import tax and other duties Debolina/ Samidha 10 I Too Had a Dream- Dr. Verghese Kurien

11. Rubber for Tyres Indian Tyre manufacturers reduced importing natural rubber from Malaysia, Thailand Surplus available in Domestic Markets Reasonable prices Same quality Saving of Forex Debolina/ Samidha 11 I Too Had a Dream- Dr. Verghese Kurien Good Example

12. Petrol- Inelastic Demand Deregulation of Petrol Scarcity of petrol Huge Demand Leads to Hike in the Prices Increasing Inflation Rate 80% of petrol is imported Debolina/ Samidha 12 I Too Had a Dream- Dr. Verghese Kurien Bad Example 38%

13. ATM (Any Time Milk) Vending Machines installed Bulk milk distribution Boon to modern day nuclear families Dispense milk sachets of various sizes Operated by coins or tokens Debolina/ Samidha 13 I Too Had a Dream- Dr. Verghese Kurien

14. Reliance Communications Laid 60,000 km long Pan-India Fibre optic cable Subscriber base of 71 million One of the leading mobile service brands in India Operates in more than 20,000 towns and 4,50,000 villages in India Debolina/ Samidha 14 I Too Had a Dream- Dr. Verghese Kurien Good Example

15. Fall-out of PDS Inferior food grains in the ration shops Replace good supplies received from the F.C.I (Food Corporation of India) with inferior stock Bogus cards Malpractice Nutritious food inaccessible and unaffordable to many poor Debolina/ Samidha 15 I Too Had a Dream- Dr. Verghese Kurien Bad Example