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integrated buss course

1. INTEGRATED BUSINESS COURSE

2. To prepare students for the basic foundation ok knowledge, skills and attitude concerning modern office, to expose students computerized business world, to prepare students with functional job experiences in marketing, human resource and financial management and to strengthen the MORAL, ATTITUDE AND BEHAVIOR and ethical development of the students. CORE VALUE

3. At the end of the course, the student will be able to: Describe the process of Management Describe the various managerial roles Describe the four marketing management philosophies Discuss the internal and external environment of Marketing Discuss and explain the principles of money, credit and banking.

4. What is Marketing? The act or process of selling or purchasing in a market .

5. The 7 Ps of marketing The 7 Ps are a set of recognized marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers' needs and wants is known as using a 'tactical marketing mix'.

6. Product Product refers to what you are selling, including all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories.

7. Price This refers to your pricing strategy for your products and services and how it will affect your customers. You should identify how much your customers are prepared to pay, how much mark-up you need to cater for overheads, your profit margins and payment methods, and other costs. To attract customers and retain your competitive advantage , you may also wish to consider the possibility of discounts and seasonal pricing.

8. Promotion These are the promotional activities you use to make your customers aware of your products and services, including advertising, sales tactics, promotions and direct marketing. Generally these are referred to as marketing tactics.

9. Place Place is where your products and services are seen, made, sold or distributed. Access for customers to your products is key and it is important to ensure that customers can find you.

10. People People refer to the staff and salespeople who work for your business, including yourself. When you provide excellent customer service , you create a positive experience for your customers, and in doing so market your brand to them. In turn, existing customers may spread the word about your excellent service and you can win referrals. Give your business a competitive advantage by recruiting the right people , training your staff to develop their skills, and retaining good staff.

11. Process Process refers to the processes involved in delivering your products and services to the customer. It is also about being 'easy to do business with'. Having good process in place ensures that you: repeatedly deliver the same standard of service to your customers save time and money by increasing efficiency.

12. Physical evidence Physical evidence refers to everything your customers see when interacting with your business. This includes: the physical environment where you provide the product or service the layout or interior design your packaging your branding. Physical evidence can also refer to your staff and how they dress and act.

13. What is Marketing Environment? Marketing Environment is the combination of external and internal factors and forces which affect the company’s ability to establish a relationship and serve its customers .

14. The marketing environment of a business consists of an internal and an external environment. The internal environment is company-specific and includes owners, workers, machines, materials etc. The external environment is further divided into two components: micro & macro. The micro or the task environment is also specific to the business but external. It consists of factors engaged in producing, distributing, and promoting the offering.

15. The macro or the broad environment includes larger societal forces which affect society as a whole. The broad environment is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment.

16. Components of Marketing Environment The marketing environment is made up of the internal and external environment of the business. While the internal environment can be controlled, the business has very less or no control over the external environment.

17. Internal Environment The internal environment of the business includes all the forces and factors inside the organization which affect its marketing operations. These components can be grouped under the Five Ms of the business, which are: Men Money Machinery Materials Markets

18. The internal environment is under the control of the marketer and can be changed with the changing external environment. Nevertheless, the internal marketing environment is as important for the business as the external marketing environment. This environment includes the sales department, marketing department, the manufacturing unit, the human resource department, etc.

19. External Environment The external environment constitutes factors and forces which are external to the business and on which the marketer has little or no control. The external environment is of two types:

20. Micro Environment The micro-component of the external environment is also known as the task environment. It comprises of external forces and factors that are directly related to the business. These include suppliers, market intermediaries, customers, partners, competitors and the public

21. Suppliers include all the parties which provide resources needed by the organization. Market intermediaries include parties involved in distributing the product or service of the organization. Partners are all the separate entities like advertising agencies, market research organizations, banking and insurance companies, transportation companies, brokers, etc. which conduct business with the organization.

22. Customers  comprise of the target group of the organization. Competitors  are the players in the same market who targets similar customers as that of the organization. Public  is made up of any other group that has an actual or potential interest or affects the company’s ability to serve its customers.

23. Importance of Marketing Environment Every business, no matter how big or small, operates within the marketing environment. Its present and future existence, profits, image , and positioning  depend on its internal and external environment. The business environment is one of the most dynamic aspects of the business. In order to operate and stay in the market for long, one has to understand and analyze the marketing environment and its components properly.

24. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning Similarly, the Marketing Plan Coach on the text website helps students see how to create marketing plans Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way They are practical and they work Essential of Marketing

25. Thank You!

26. 2 nd Lecture Why are Managers Important? Who are Managers and Where Do they Work? What Do Managers Do? How is the Manager’s Job changing? Why Study Management?

27. MANAGEMENT

28. Thank You!

29. Financial Management

30. Meaning of Financial Management Financial Management means planning, organizing, directing and controlling the financial activities such as procurement and utilization of funds of the enterprise. It means applying general management principles to financial resources of the enterprise.

31. Scope/Elements 1. Investment decisions includes investment in fixed assets (called as capital budgeting). Investment in current assets are also a part of investment decisions called as working capital decisions. 2 . Financial decisions - They relate to the raising of finance from various resources which will depend upon decision on type of source, period of financing, cost of financing and the returns thereby. 3. Dividend decision - The finance manager has to take decision with regards to the net profit distribution. Net profits are generally divided into two: a. Dividend for shareholders-Dividend and the rate of it has to be decided. b. Retained profits- Amount of retained profits has to be finalized which will depend upon expansion and diversification plans of the enterprise.

32. Objectives of Financial Management The financial management is generally concerned with procurement, allocation and control of financial resources of a concern. The objectives can be- 1. To ensure regular and adequate supply of funds to the concern. 2. To ensure adequate returns to the shareholders which will depend upon the earning capacity, market price of the share, expectations of the shareholders.

33. 3. To ensure optimum funds utilization. Once the funds are procured, they should be utilized in maximum possible way at least cost. 4. To ensure safety on investment, i.e , funds should be invested in safe ventures so that adequate rate of return can be achieved. 5. To plan a sound capital structure -There should be sound and fair composition of capital so that a balance is maintained between debt and equity capital.

34. Functions of Financial Management 1. Estimation of capital requirements:  A finance manager has to make estimation with regards to capital requirements of the company. This will depend upon expected costs and profits and future programmed and policies of a concern. Estimations have to be made in an adequate manner which increases earning capacity of enterprise. 2. Determination of capital composition:  Once the estimation has been made, the capital structure has to be decided. This involves short- term and long- term debt equity analysis. This will depend upon the proportion of equity capital a company is possessing and additional funds which have to be raised from outside parties .

35. 3. Choice of sources of funds:  For additional funds to be procured, a company has many choices like- a. Issue of shares and debentures b. Loans to be taken from banks and financial institutions c. Public deposits to be drawn like in form of bonds. Choice of factor will depend on relative merits and demerits of each source and period of financing. 4. Investment of funds:  The finance manager has to decide to allocate funds into profitable ventures so that there is safety on investment and regular returns is possible .

36. 5. Disposal of surplus:  The net profits decision has to be made by the finance manager. This can be done in two ways: a. Dividend declaration - It includes identifying the rate of dividends and other benefits like bonus. b. Retained profits - The volume has to be decided which will depend upon expansional , innovational, diversification plans of the company. 6. Management of cash:  Finance manager has to make decisions with regards to cash management. Cash is required for many purposes like payment of wages and salaries, payment of electricity and water bills, payment to creditors, meeting current liabilities, maintenance of enough stock, purchase of raw materials, etc. 7. Financial controls:  The finance manager has not only to plan, procure and utilize the funds but he also has to exercise control over finances. This can be done through many techniques like ratio analysis, financial forecasting, cost and profit control, etc.

37. Thank You!

38. Ethics and Professionalism in the Workplace

39. It refers to the use of one’s physical and mental abilities to satisfy his and other needs. Engaging into labor or employment to add dignity to life and it is a way of appreciating the skills, talents and abilities given by God. Work

40. Why People Work? Money Self-Satisfaction Power Livelihood Protection Service

41. Traits to possess when at work Be organized Be dedicated Be efficient and effective Latest innovations in the industry New technology New methodology (learn and adapt changes) Be focused

42. Ethics The science of human acts with references to right and wrong. The science that guides us in our actions that we may live rightly and well.

43. Right Practices while at work Work hard Set standard Enjoy your work Learn from your mistakes Be healthy physically, mentally and spiritually

44. Right Practices while at work 6) Be prepared for the pain and pleasure 7) Know when to let go 8) Be decisive Don’t be stagnant, keep learning Plan for the worst, but hope for the best

45. Right Practices while at work 11) Don’t play politics 12) Share what you know 13) Seek feedback on your performance 14) Build respect 15) Be aware of your responsibilities 16) Maintain good relationships and friendships

46. Ten Commandments of Human Relations

47. Speak to people Smile at people Call people by name Be friendly and helpful Be cordial Be genuinely interested in people Be generous with praise; cautious with criticism Be considerate with the feelings of others Be thoughtful of the opinion of others Be alert to give services

48. Professionalism It is an attitude It is the way you communicate It is the way you work It is the way you view your yourself and the people you work with It is the way you do business First and foremost, however, professionalism is an attitude

49. A Professional vs. An Amateur A professional looks, speaks and dresses like a professional. An amateur is sloppy in appearance and speech. A professional keeps his or her work area clean and orderly. An amateur has a messy, confused or dirty work area. A professional is focused and clear-headed. An amateur is confused and distracted .

50. A Professional vs. An Amateur A professional looks, speaks and dresses like a professional. An amateur is sloppy in appearance and speech. A professional keeps his or her work area clean and orderly. An amateur has a messy, confused or dirty work area. A professional is focused and clear-headed. An amateur is confused and distracted .

51. A Professional vs. An Amateur A professional does not let mistakes slide by. An amateur ignores or hides mistakes. A professional jumps into difficult assignments. An amateur tries to get out of difficult work. A professional completes projects as soon as possible. An amateur is surrounded by unfinished work piled on the top of unfinished work.

52. A Professional vs. An Amateur A professional handles money and accounts very carefully. An amateur is sloppy with money accounts. A professional uses higher emotional tones: Enthusiasm, cheerfulness, interest, contentment. An amateur uses lower emotion tone: Anger, hostility, resentment, fear, victim.

53. A Professional vs. An Amateur A professional persists until the objective is achieved. An amateur gives up at the first opportunity. A professional produces more than expected. An amateur produces just enough to get by. A professional earns high pay. An amateur earns low pay and feels its unfair.

54. A Professional vs. An Amateur A professional has a promising future. An amateur has uncertain future.

55. HOW DO WE DEFINE PROFESSIONALISM? Life is ever so short that nobody can really afford to remain average in the obscured crowd of nobodies. Make yourself stand out as a professional as someone with strong principles and work ethics, so that others can rely on your strengths. Qualifications alone, without work ethics are totally worthless.

56. Secret to Success

57. Brilliant mind. Exceptional hard work. Leadership by example Visionary Humility Determination Values his employees/employers Discipline Passionate Obedient to Parent Old-fashioned values Strongest faith in GOD.C

58. Thank You!

59. Question: What have you learned in our topic, from 1 st topic marketing up to the last topic Personality? Can you briefly summarize it?

60. Thank you so much for letting me share my knowledge to you class, I hope it will help you a lot especially in a work proper, again thank you it my pleasure to be your mentor.