IEP Final Submission for coffee business new startup

Final project of entrepreneurship

1. KAFFIE Kafe .

2. Entrepreneurship Final Presentation Group members name : *Muhammad Faisal ( 54787 ) * Mehak Zindani ( 52950 ) * Hasnat Shakir ( 57447 ) * Akshay Kumar ( 55677 ) * Feroz Saleem Siddiqui ( 51924 ) 2/4/2023

3. 2/4/2023

4. Introduction: Kaffie Kafe is soon coming up with an amazing vintage luxury ambiance along with book readers station. This time with bigger and better solution to all our lovely customers. We bet you will love this café in town with all most all facilities and discounts which you will be surely getting amazed of. Have you ever heard about any café coming up with an initiative of hygiene and save plastic previously ? NO, but now you all will be experiencing a totally different environment. Coming up with this initiative will be a dream come true. We will make sure to serve you the best ! Don't feel depresso , have an espresso !  2/4/2023

5. Problems 1 . Cafes with students library: there is a lack of libraries in cafes where students can sit, relax and spend their quality time 2. Vintage style cafe: there is a lack of vintage style café where people can spend quality time in peaceful environment 3. Book clubs and small cabins : Many few restaurants have book clubs where students can discuss their favourite books. There should be small cabins in cafes where students and office workers can work. 2/4/2023

6. Solutions There should be space for students where they can have me time, they can relax, sit and read books Library cafe also considered like a multi-functional hub where everyone can find their own use, ranging from being a place for learning to a place for socialisation purposes There should be cabins in cafes where office workers can conduct their meetings and students can read books and share insights with each others Library café are beneficial because students can do a few works, engage, or simply relax 2/4/2023

7. Unique Value Proportion Always fresh , The original coffee beans will lift up your taste buds and there will be no going back . Freshly grind and served with the best customer service . Offering our valued customers with one of the best ever discounts. Offering Private meeting rooms ( Free of Cost) Free water & wi-fi Sit up to 24hrs by just investing 350rs. Face printing Coffee. Book library. Loyalty card. Unique coffee with customer respect taste. 2/4/2023

8. Customer Segment Our target market will be office workers and students specially. Also young adults who loves to vibe on some vintage style interior and would like to have coffee with unique styles. There are many cafes out there but we have mostly noticed noisy locations where one cannot enjoy a pure coffee vibe. 18-25 aged : prefer high caffeine, hot or iced drinks, all high octane, richer blends. 30-60: prefer premium and espresso with half the caffeine. Target area Clifton –Defence. Coffee drinkers, freelancers 2/4/2023

9. Customer Segment: According to National Coffee Drinking Trends, 59% of coffee drank is classed as “gourmet” ( special/ flavourful/ high quality and presented in a pleasing fashion – more than half of the daily coffee consumed is classed as a speciality. The younger generation is driving this growth. In order to please this target market, we are making sure to have the right equipment and knowledge to be able to serve them the coffee drink that they desire. 2/4/2023

10. Unfair advantages 1. Cafes & library : The top advantage is that there is no other café here offering library . 2. Calm environment : The environment we are providing to our costumers is calm environment . 3. Personalized cabins : We are providing our costumers a personalized cabins where they can have their privacy as well as our quality product. 4: Vintage style interior : we are offering our costumers vintage style interior to create that a vintage effect in our café 5: Book club : we are providing all the latest books and that are Available in that current time and we keep updating it with time . 6 : Fast services : we are providing are service with healthy environment with good quality work with fast serving and corporative staff 2/4/2023

11. Cost structure Fixed cost : including wages of ( chefs,waiters,supervisor ) (varies with where post of the employees) Cost of furniture and specific art that use in interior of vintage look Renovation cost : the early renovation of café Crockkery cost and Marketing cost variable cost : that depends in the scenario of market price of milk coffee beans and sugar And other food items etc. The utilities bills electricity gas and maintenance . Coffee / milk / machinery / rent of store / salary of employees 2/4/2023

12. Revenue Streams: Through revenue streams, businesses earn whether from the sales of goods or through rendering services Kaffie kafe will be generating revenue through sale of the following products such as : Coffee/ tea / beverages Coffee party ( like food buffets) Snacks / savouries Sales tax Book membership Coffee loyalty card Franchise The revenue generated will be solely done through the kaffie kafe not online. 2/4/2023

13. Channels: There seems to be digital celebration for anything and everything these days. Especially when it comes to Kaffie cafe we have decided to go forward with the following marketing strategies Panaflex Billboards Social media platforms ( instagram , Facebook) Influencer marketing kaffie kafe stores, app store hotels 2/4/2023

14. Key Metrics: 1- Number of search request and traffic on our website and different social media platforms. 2- Monthly or daily retention rate of our customers. 3- User’s experience through CSAT surveys and reviewing panel on our social sites. 4- Acquiring monthly Customer acquisition cost.(CAC) 2/4/2023

15. THANKYOU 2/4/2023