IGCSE BUSINESS Introduction to Marketing.ppt

It's an intro to marketing

1. Production Distribution and
Consumption
An introduction to Marketing

2. Product
•A product is what a business
provides to the customer, it can
be a good or service.
•Nike provides sports shoes to
customers (goods), a hotel
provides a comfortable room for
its customers (service).

3. Types of Goods
•There are four major types of
goods :
•Consumer goods
•Capital goods
•Durable goods
•Non Durable goods

4. Consumer Goods
•Consumer goods are bought by
the end user (the person who will
consume them).
•I buy a cd player for enjoyment. I
have made a consumer goods
purchase.
•You buy ice cream at the corner
shop, you have made a consumer
goods purchase.

5. Capital Goods
•Capital goods are bought by
business for use in the
production process (to help
make something else) - raw
materials, equipment.
•I have a restaurant so I buy
fresh fish from a fisherman. I
then cook the fish in a special
way and sell it to customers.

6. Capital Goods
•I want to open up an internet
Café, so I buy many
computers for the customers
to use to make me money,
this is an example of capital
goods.

7. Durable Goods
•Durable goods can be household
appliances, machinery or cars that
are not consumed or destroyed in
use and can be used over period
of time (usually 3 or more years).
•You buy a fridge. You expect the
fridge to last more than 3 years, it
is a durable good.

8. Non Durable Goods
•Non Durable goods or soft goods
are goods that are usually used
up after purchase or within a short
time period.
•You buy hot dumplings, you eat
them right away as they are a
non durable good.

9. Types of Markets
•3 main types of markets :
•Consumer Market.
•Labour Market.
•Finance Market (Money Market).

10. Consumer Market
•A consumer market is when a
consumer goes to any market
(auction, supermarket, internet) to
purchase something for his benefit.
•Mary wants English books for her
studies, she goes online and orders
the books for delivery to her house.

11. Labour Market
•A labour market can be described
as the market where workers
compete for jobs and employers
compete for workers.
•When John finishes his degree he
will enter the labour market with
many other people looking for jobs.

12. Finance Market
•The short term trade in money
for the sale and purchase of
bonds and certificates.
•For example, usually
businesses obtaining stock.

13. Customers and Consumers
•Customers are people who
purchase the product, but not
necessarily for their own use.
For example, Sophie’s mother
buys Sophie new clothes for
spring festival.
Sophie’s mother is the
customer and Sophie is the
consumer.

14. Summary
•Production Distribution &
Consumption :
•Types of Goods
•Types of Markets
•Customers and Consumers

15. After you have read the notes above,
watch these videos and make review
on your business studies notebook!
Video 1
https://www.youtube.com/watch?v=PYS_AamN7Ko

Video 2
https://www.youtube.com/watch?v=UFxCzPU61vU