Iheartmedia Outspoken Podcast & Streaming.PDF

Detailed information about Iheartmedia Outspoken Podcast Network

2. 2
AMERICA’S #1 AUDIO COMPANY
REACHI NG 9 OUT OF 10 AMERICANS EVERY MONTH
R A D I O ・P O D C A S T S ・D I G I T A L ・S O C I A L ・I N F L U E N C E R S ・D A T A ・E V E N T S
Access to trusted
conversations in
digital audio
iHeartMedia Digital Story

3. A M E R I C A ' S # 1 A U D I O C O M P A N Y
R A D I O
•P O D C A S T S
•D I G I T A L
•S O C I A L
•I N F L U E N C E R S
•D A T A
•E V E N T S
R E A C H I N G 9 O U T O F 1 0 A M E R I C A N S E V E R Y M O N T H
Podcast Network

4. Source: Podtrac, Monthly Ranker, February 20244
194M
108M
72M
46M
43M
40M
30M 30M
22M 21M
U.S. Podcast Downloads
February 2024
iHeartPodcasts is the
#1 Podcast Publisher in
the US with More
Downloads than the
Next 2 Publishers
Combined
2X More
Why
iHeartMedia?

5. A M E R I C A ' S # 1 A U D I O C O M P A N Y
R A D I O
•P O D C A S T S
•D I G I T A L
•S O C I A L
•I N F L U E N C E R S
•D A T A
•E V E N T S
R E A C H I N G 9 O U T O F 1 0 A M E R I C A N S E V E R Y M O N T H
Podcast Network

6. 6
iHeartPodcasts
areavailable
everywhere.
1/3 of Spotify podcast listening is
from iHeartPodcasts
The only way to buy ads in
iHeartPodcastsis through iHeart
I H P S H O W + B R A N D A D S

7. Access to advanced targeting
GEO & POINT
OF INTEREST
State, DMA, Radius,
Long/Lat, *Zipcode
LANGUAGE
Target by Spanish language
GENRE/CATEGORY
News/Talk, Sports, Business, Top 40 Hits,
Rock, Country, HipHop Comedy,
20+ options, Podcast Categories
DEVICE
Smart Speakers, Listener Context,
Wifi/Bluetooth enabled
DEMO
Age, Gender, HHI, Children,
Income, Education, Occupation
BEHAVIORS & INTENT
Tech Enthusiasts, Jet Setters, Business
Decision Makers, 1000+ options
CUSTOM
Using 1P & 3P Data
PSYCHOGRAPHIC
NETWORKS
19 nets reaching l
ikemindedindividuals
7 *Zipcodevaries by platform
iHeart
Audiences

8. Sources: 1-iHeartMedia, Power Of Personality Refresh, June 2019; 2 -Engagement Labs Media
Trustworthiness Survey, conducted July 27-29, 2020; 3-iHeartMedia Brand Lift Studies; Average Lift
based on 195 Studies; Personality Listeners/Fan Lifts based on 63 Studies *Among fans
8
Creators who are
trusted influencers
80
%
Trust Podcast
and Radio Hosts66
%
Of Listeners
considered or
purchased product
recommended by
iHeart personality
+52
%
Brand Consideration Lift
(iHeart Influencer Programs*)
iHeart
Conversations

9. 9 Source: *Apple Podcast Connect publisher dashboard, Q1-Q2 2022
iHeartPodcasts
More Brand Opportunities
Than Any Other Podcast Partner
Host Read Ads
Lend authenticity to your brand message,
collaborate with top creators in podcasting
Extended Mid-Rolls
Longer format for deeper story-telling
during select podcasts
Podcast Segments
In-content brand integrations
Voice Extension
A podcast host represents your brand’s
message across iHeart’s ecosystem
Dynamic Ad Creative
Optimized for listeners in real-time
based on multiple data points
3D Audio
Advanced, immersive audio
Themed Episodes
Sponsor episodes aligned to your brand
Custom Podcasts
Your brand story in a series designed for you

10. Source: Triton, February 2024. Scarborough PodcastStudy November 2024
10
Podcast Listener Profile
Las Culturistas
Millennials, Wealthy, Educated, Urbanites
•A25-49(61%,154)
•HHI $100K+ (36%, 112)
•Employed Full Time (57%, 124)
•Graduate Degree (26%, 161)
1M
Monthly
Downloads
Social Media User
•LinkedIn (161)
•Reddit (138)
•Instagram (124)
Media Streamer
•HBO NOW (201)
•Hulu (175)
•Netflix (133)
MEDIA
DEMO
Experience Seeker
•Attended paid ticket music concert (134)
•Attended an Art Museum (184)
International Traveler
•Spent al least 1 night outside U.S> ( 159)
PERSONALITY
Financially Active
•Online Investing / stock trading (120)
Home-Buyer
Plan to buy house, condo ( 188)
Eco-Conscious
•Pays more for eco-friendly products (115)
•Support Politicians for Eco-positions (176)
BEHAVIOR

11. Source: Triton, February 2024. Scarborough PodcastStudy November 2021
11
Podcast Listener Profile
Fake Doctors, Real Friends With Zach And Donald
639K
Monthly
Downloads
MEDIA
DEMO PERSONALITY
BEHAVIOR
Married, Employed, College-Graduated
•A18-49 (80%,148)
•College Graduate (66%, 197)
•Married (53%, 104)
•Employed Full-Time (75%, 128)
Buys Organic
•Buy organic foods (31.7%, 138)
•Whole Foods Shopper (9.5%, 164)
Travelers
•Any vacation travel (76%, 114)
Tech Enthusiasts
•Owns smart speaker (44.7%, 165)
•Owns smartwatch (42.4%, 171)
Stays Informed
•Use Internet for news/current events(69%, 128)
Enjoys Experiences
•Attend rock concerts (12.9%, 192)
•Go to museums (13.7%, 167)
Social Media User
•Instagram (52.4%, 119)
•Twitter (33.9%, 129)
Video Streamer
•Netflix (83.1%, 137)
•Disney+ (60.2%, 191)
•Hulu (59.9%, 183)

12. 12
Weekly Media Schedule on Targeted Stations
DAY TIME UNIT LENGTH WEEKLY SPOTS
M-F 5a-10a :30 5x
M-F 10a-3p :30 5x
M-F 3p-8p :30 5x
M-F 8p-12a :30 5x
Sat –Sun 6a-7p :30 5x
Sat –Sun 7p-12 :30 5x

13. A M E R I C A ' S # 1 A U D I O C O M P A N Y
R A D I O
•P O D C A S T S
•D I G I T A L
•S O C I A L
•I N F L U E N C E R S
•D A T A
•E V E N T S
R E A C H I N G 9 O U T O F 1 0 A M E R I C A N S E V E R Y M O N T H

14. A M E R I C A ' S # 1 A U D I O C O M P A N Y
R A D I O
•P O D C A S T S
•D I G I T A L
•S O C I A L
•I N F L U E N C E R S
•D A T A
•E V E N T S
R E A C H I N G 9 O U T O F 1 0 A M E R I C A N S E V E R Y M O N T H

15. 15
Overview
•Flexibility & Efficiency: Seamlesslychoose from 19 pre-
built, sought-after audiences to connect with core
consumers like Working Moms, Shoppers or Business
Decision Makers
•Reach & Scale: Target your desired audience across a
range of iHeart shows and content types, in podcast,
streaming, broadcast radio, and the iHeart Audience
Network
•Premium Inventory: On iHeart owned and operated
and across additional audio content partners (via
iHeart Audience Network)
•Precision: Geo-targeting available by market for
enhanced precision
iHeartMedia’s Psychographic Networks

16. Young business leaders/decision makers who work hard/play
hard. Outside of the office, they enjoy live music, sports, and
comedy events. They’re avid fitness enthusiasts, luxury buyers,
and love content that educates them on how to be
successful in their careers and everyday lives.
Behavior/Interests
•Looking for a new job or buying a
house/condo
•Jogging/Running/Golf or belongs
to a health club or gym
•Early Tech Adopter
•Plans to spend $35K+ -new/lease
vehicle or buy a luxury vehicle
•Has stock
investments or
opened an investment
account recently
Audience
•A25-44
•Millennial, Gen X
skewing
•Ultra Affluent: HHI
$250k+
•Management/
Business /
Finance / Tech
field
Top Podcast Shows
Trajectory
Young Business Leaders Who Work Hard/Play Hard
THEY’RE LISTENING TO
News, Soft Rock, and Classic Rock
52
B R O A D C A S T
RADIO
STREAMINGP O D C A S T
Total Estimated
Audience –By Platform:
*Podcasts shown are representative examples of the types of shows within the network and subject to change
Social Platforms:

17. They're the affluent, educated, multicultural, and working
parents who are raising the next generation of
changemakers. They're the ones who are demanding the
best for their children, from eco-friendly products to early
exposure to technology. They’re passionate about giving
back to their communities and the causes they believe in.
Behavior/Interests
•Pays more for eco-friendly products
•Buy organic food
•Owns a smart speaker/smart watch
•Planning for lifestyle changes like
buying a house/condo/co-op
•Activist; donates money to political or
social causes
•Belongs to a gym/health club,
jogging/running
Audience
•Multicultural, Affluent,
Educated, Parents
•A25-54
•Graduate Degree
•Household Income $100K+
•Video Streamer (YouTube/Hulu)
Top Podcast Shows
Progressive
Multicultural Parents Who Are Passionate About
Giving Back To Their Communities
THEY’RE LISTENING TO
Spanish Language and Mix & Variety
62.7M
B R O A D C A S T
RADIO
17.6M
STREAMING
13.3M
P O D C A S T
Total Estimated
Audience –By Platform:
*Podcasts shown are representative examples of the types of shows within the network and subject to change
Social Platforms:

18. They're the early adopters who are always on the lookout for
the next big thing. They are light TV viewers, who enjoy all
things sports —from running, to jogging, to attending a
professional sports event. And they're always in the know,
thanks to their voracious appetite for online news and true
crime stories.
Behavior/Interests
•Quality Seeker; shops at Whole
Foods and eats at upscale
restaurants
•Owns a smart speaker/watch
•Planning for big purchases, like a
vehicle or house, in the next 12
months
•Enjoys grilling/jogging/running
•Big sports fan; attends games
•Light TV viewer
Audience
•Parents, White-Collar, Wealthy
•A25-54
•HHI $100K+
•Parent of a child under 18
•Employed full time
•Stays informed and connected;
reads news on mobile device
•Video streamer
(Netflix/Amazon Prime Video)
Top Podcast Shows
Intrepid
Connected Households Who are Early Tech
Adopters and Enjoy All Things Sports
THEY’RE LISTENING TO
News, Sports, and 80s & 90s Hits
96.1M
B R O A D C A S T
RADIO
7.8M
STREAMING
17.3
P O D C A S T
Total Estimated
Audience –By Platform:
*Podcasts shown are representative examples of the types of shows within the network and subject to change
Social Platforms:

19. They're the suburbanites who are always looking for ways to
improve their homes and their lives. They're the ones who are
always up for a DIY project, whether it's painting the living
room or adding a new deck and are always looking for ways
to stay healthy, both physically and mentally. They prefer
content that enriches their lives.
Behavior/Interests
•Homeowner, likely to own second
home and/or real estate property
•Has publicly traded stocks
•Bought airline tickets/hotel/vacation
packages
•Belongs to a health club/gym
•Buys organic food
•Pet Owner; Bought pet products
supplies on internet
•Uses apps to stay informed/get news
(20+ hr/week on the internet)
Audience
•Parents, Older, Wealthy
•A35-54
•HHI $100K+
•Married
•Suburban
•Kids in HHLD
•Social Media User
•Streams Amazon Prime Video,
Hulu, and Netflix
Top Podcast Shows
Nest
Suburban Homeowners Who Enjoy Spending Time
With the Family and Home Improvement
THEY’RE LISTENING TO
Mix & Variety, Classic Rock and 80s & 90s Hits
79.6M
B R O A D C A S T
RADIO
7.4M
STREAMING
15.6M
P O D C A S T
Total Estimated
Audience –By Platform:
*Podcasts shown are representative examples of the types of shows within the network and subject to change
Social Platforms:

20. Young, affluent, and ambitious -they're making their mark on
the world, one life transition at a time. Whether it's buying a
new home, starting a new job, or getting married, they're
always looking for the best way to do it. And when it comes
to entertainment, they're looking for new ways to consume
content, whether it's on their smart TV or smart speaker.
Behavior/Interests
•TV/Movie Fans; Used Internet To
Stream TV Shows or Movies
•Spent $2,500+ on online purchases
•Saw a movie in theater 2+ times in
past 3 months
•Attended professional sports event
•Visited a theme park
•Owns a smart TV/smart speaker
Audience
•A18-49
•Wealthy, Parents
•Employed Full-Or Part-Time
•HHI $100K+
•Children In HHLD
•Premium Streamer (Netflix, Hulu,
Amazon Prime Video)
•Socially Connected
Top Podcast Shows
Viewer
Upper Income Singles or Families
Experiencing a Life Transition
THEY’RE LISTENING TO
Dance/Rhythmic, Top 40 & Pop, and Country
57.5M
B R O A D C A S T
RADIO
9M
STREAMING
18M
P O D C A S T
Total Estimated
Audience –By Platform:
*Podcasts shown are representative examples of the types of shows within the network and subject to change
Social Platforms:

21. The early adopters. They're always the first to get their
hands on the latest and greatest products, and they're not
afraid to splurge on their loved ones, especially during the
back to school or holiday season. They are light TV viewers
who enjoy sports and stay up to date with the latest online
news stories and streaming shows.
Behavior/Interests
•Quality Seeker; eats at upscale restaurants
•Owns a Smart Speaker/Watch
•Bought airline/hotel/vacation online
•Planning Big Purchases, like a new vehicle,
in 12 Months
•Outdoors & Fitness: Grilling/Jogging/Running
•Pet Owner, bought pet products supplies on
internet
•Amazon Prime member
•Uses email coupons & promos sent by text
Audience
•A25-54
•HHI $100K+
•Parent of a child under 18
•Employed full time
•White-Collar, Wealthy
•Stays informed and connected
by reading news on their
mobile devices
Top Podcast Shows
Shopper
Firstto Own the Hottest Products and Willing to
Splurge on Gifts For Friends and Family
THEY’RE LISTENING TO
Holiday and Adult Contemporary
73.1M
B R O A D C A S T
RADIO
7.6M
STREAMING
14.6M
P O D C A S T
Total Estimated
Audience –By Platform:
*Podcasts shown are representative examples of the types of shows within the network and subject to change
Social Platforms: