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1. Pooja Chandwani
IIDE Mar’22 MWF

2. TASK 1. AUDIENCE

3. Task 1 AUDIENCE (A.)
When analysed age and gender in terms of sessions, bounce rate, page/session and avg. session
duration in totality we saw that 25-35 years of male are getting high sessions with less bounce
rate, 5-6 page/sessions and 00:03:23 avg. session duration.

4. Task 1 AUDIENCE (B.)
PERSONA
Age: 26 (targeting age group 25-34)
Gender: Male
Location: united kingdom
Device: Desktop
Web Browser: Chrome
Interest:
●Shoppers
●Media & Entertainment
●Movie & Music Lovers
Fitness
●Technology/Technophiles
●Travel/Business Travelers
Head of Operations
Jay shetty

5. TASK 2.
ACQUISITION

6. Task 2 ACQUISITION (A.)
Under Source/Medium → direct/none : March 2021 is the best performing month.

7. Task 2 ACQUISITION (B.)
Under Source/Medium → direct/none : LANDING PAGE

8. Task 2 ACQUISITION (B.)
Under Source/Medium → direct/none : EXIT PAGE

9. Task 2 ACQUISITION (B.)
Under Source/Medium → direct/none : DEVICE CATEGORY

10. Task 2 ACQUISITION (B.)
Under Source/Medium → direct/none : BROWSER

11. Task 2 ACQUISITION (B.)
Under Source/Medium → direct/none : COUNTRY

12. Task 2 ACQUISITION (C.)
5 most expensive keywords with more than 15 Clicks

13. TASK 3. BEHAVIOUR
& GOALS

14. Task 3 BEHAVIOUR (A.)
(/google+redesign/apparel/mens/mens+t+shirts)
This Page Does Not have over 40% bounce rate and 100,000 page views

15. Task 3 BEHAVIOUR (A.)
(/google+redesign/apparel/google+dino+game+tee)
This Page have over 40% bounce rate but not 100,000 page views

16. Task 3 BEHAVIOUR (A.)
(/google+redesign/accessories/google+campus+bike)
This Page have over 40% bounce rate but not 100,000 page views

17. Task 3 BEHAVIOUR (A.)
(/home)
ANSWER: This Page have over 40% bounce rate and 100,000 page views

18. Task 3 BEHAVIOUR (B.)
Number of Phone Calls made mapping to corresponding Landing Pages

19. Task 3 BEHAVIOUR (C.)
15th December 2020, had the maximum goal compilation within the year.

20. Task 3 BEHAVIOUR (D.)
These are the 5 goals of the master view. As you can see that among all five
“Engaged Users” has the maximum conversion of 1998 in last 7 days
followed by “Entered Checkout”, “Registrations”, “Purchase Completed” &
“Smart Goals”. Therefore we can say that “Engaged Users” is doing best in
performance compared to other goals & “Smart Goals” is doing least in terms
of performance.

21. Task 3 BEHAVIOUR (E.)
Top 10 sources driving maximum clicks on the Add to Cart button.

22. THANK YOU!