IMC_vs_Traditional.pptx for fundamentals of marketing

This presentation explains the concept of Integrated Marketing Communication (IMC) and highlights how it differs from traditional marketing approaches. It begins with a clear definition of IMC, showing how businesses use it as a strategic tool to coordinate advertising, public relations, sales promotions, digital media, and personal selling into one unified message. Real-world examples, such as Nike’s consistent branding across TV, social media, and in-store promotions, are provided to make the concept practical and relatable.

The presentation also includes a detailed comparison between IMC and traditional marketing. While traditional marketing often delivers inconsistent, product-focused messages across separate channels, IMC ensures a customer-focused, engaging, and consistent message across all touchpoints. This comparison helps students understand why modern businesses are shifting from fragmented campaigns toward integrated strategies.

Finally, the summary reinforces the idea that IMC builds stronger brand identity, increases customer trust, and ensures more cost-effective marketing efforts. Overall, this PPT is designed to give students both theoretical understanding and practical insight into how IMC works in today’s competitive business environment.

1. Integrated Marketing Communication (IMC) What is IMC and How it Differs from Traditional Marketing

2. What is IMC? Integrated Marketing Communication (IMC) is a strategic approach that combines and coordinates all marketing communication tools, channels, and messages to deliver a clear, consistent, and compelling brand message to the target audience. Goal: Ensure all forms of communication (ads, PR, promotions, digital, etc.) work together as a unified force. Example: Nike uses TV ads, social media, email campaigns, influencer marketing, and in-store promotions—all with the same slogan, tone, and visual style.

3. IMC vs Traditional Marketing Traditional Marketing: - Inconsistent messages across channels - Separate campaigns for each platform - Product-focused, one-way communication - Higher duplication and wasted effort Integrated Marketing Communication (IMC): - Consistent and unified message everywhere - Integrated and coordinated channels - Customer-focused, engaging experience - Cost-effective with synergized efforts

4. Summary IMC ensures that customers hear a single, clear voice from a brand across all platforms. Traditional marketing often sends mixed signals, which may confuse or disengage the audience.