impact of new technology In Tourism and .pptx

how technology influenced tourism industry

1. Introduction The tourism system is inevitably influenced by the new business environment created by the diffusion of ICTs Information Technology is one of the external environment elements for tourism, travel and hospitality In recent years technological developments have supported tourism innovation ICTs have become an imperative partner for tourism They offer the interface between consumers and suppliers globally ICTs provide the tools and enable the evolution of tourism demand and supply

2. Tourism Innovation Innovation means introducing a new thing to the world. Innovation is  generally taking place to offer improved product and services to the customer as well as organizational business gaining. Product, process and business model innovation. Innovations facilitate tourism firms can increase operational efficiency C reate more value for customers by improving the quality of their services and offering more customized experiences it has the capacity to transform the industry positively

3. Innovative Technology Framework for Tourism

4. Innovative Tourism/ Digital Tourism/ Smart Tourism Digital Tourism is  the use of digital tools to prepare, organize, control and enjoy the travel experience when doing Tourism Digital technology  includes computing, communication and content .  Websites. Buying and Selling Online. Smartphones. Digital Televisions. Video Streaming. eBooks. Digital Music. Geolocation (Geographical Location).

5. Smart Tourism Definition Smart tourism is an advanced stage of tourism informationization . It consists of digital, intelligent, and virtual tourism based on digital, intelligent, and virtual  technology . Information relating to  tourist   activities the consumption of products, and tourism and social  resources  can be instantly integrated based on information and communications technology; it provides to tourists, enterprises, and organizations with a variety of end-user devices

6. Continued ST consists of information and communication technology tools include  IoT , mobile communication, cloud computing, and artificial intelligence. It combines physical, informational, social, and commercial infrastructure of tourism with such tools to provide smart tourism opportunities. The principles of smart tourism lie at enhancing tourism experiences, improve the efficiency of resource management, maximize destination competitiveness with an emphasis on sustainable aspects.  It should also gather and distribute information to facilitate efficient allocation of tourism resources and integrate tourism supplies at a micro and macro level ensuring that the benefits are well distributed

7. Types of T ourism Technology Mobile Technology. Augmented Reality. ... Internet of Things (IoT) ... Big Data. ... Blockchain Technology. ..

8. Mobile Technology Mobile technology offers  privileges to consumers in order to identify, customize and purchase tourism products  and support the globalization of the industry by providing tools for developing, managing and distributing beneficiaries worldwide. Technology and service innovations are  making it easier and cheaper to discover, reach and enjoy travel destinations .

9. Augmented Reality Augmented Reality is a technology that produces an enhanced environment when being viewed through a particular device. It is meant to enhance our experience and increase our joy while exploring the world. So AR is a perfect tool for tourism. It adds new value and opens new opportunities for both the tourist and the tourism industry. Easy access to information Better Marketing and Advertising Enhanced convenience and comfort Makes tourist places more attractive

10. I oT Definition T he Internet of Things (IoT) involves adding internet connectivity to everyday devices and appliances, allowing them to communicate with one another, and this offers numerous benefits for those operating within the travel industry, including the ability to deliver a superior customer experience and to optimize internal processes. Personalization Real-Time Information In-Flight Experience Streamlined Operations Customer Service Automation Tourist Experience Maintenance

11. Application of IoT in tourism

12. Big data in Tourism By analyzing big data, Tourism businesses can gain insights that lead to better business decisions, beat competitors, learn about their customers in-depth, and grow strategically. Big Data technologies provide   ample data storage space  and presents information collected from a wide range of sources in a structured manner. It enables businesses in the travel and tourism industry to take immediate decisions as per the changing customer demand . Hotels can use big data  to assist with revenue management strategies ; it allows operators to more accurately anticipate levels of demand for rooms. ... Also, big data can be used to predict demand and future trends, which are important for executing revenue management strategies successfully

13. Benefits of Big Data Revenue Management To maximize financial results, hotels and other tourism companies need to be able to sell the right product, to the right customer, at the right moment, for the right price, via the right channel, and big data can be invaluable for this . Reputation Management- customers can leave reviews on a wide range of different platforms, including social media sites, search engines and dedicated review websites, sharing their opinions and experiences. Moreover, customers are increasingly checking these reviews and comparing different hotels before they make a booking.  Strategic Marketing--- big data can help tourism companies to adopt a more strategic approach to their marketing efforts, targeting the right people in the right way . to identify the main trends that exist among their customers, where the similarities are, and what the best  marketing  opportunities are. Customer Experience-- Through this data, companies can make more informed, data-driven decisions about the services they currently provide, the services they no longer need to provide, the services they want to introduce, and the new  technology  they choose to invest in . Market Research--- it can help business leaders to spot potential gaps in the market, or opportunities to deliver in ways that rivals are failing to. This can, in turn, lead to greater demand and higher revenue.

14. Application of big data in Tourism

15. Block chain In Tourism Blockchain refers to the technique that allows a data to be exchanged directly between the two parties without the need for an intermediary. Drivers : Disintermediation , Security, Automation, Immutability, Trust, Costs, Traceability

16. Benefits of Blockchain Technology in Tourism Digital Identity and Data Protection Real Rating & Reviews Secure and Traceable Payments Customer Loyalty Programs Gamification and Guest Experiences Tracking Baggage Sharing Economy

17. Continued……. Any destination can be a smart tourist destination if it consists of the following; Soft smartness; includes collaborations, innovation, and leadership Hard smartness; refers to all the technology and infrastructure However, the availability of any of the above does not make for a smart destination. It depends on the availability of hard smartness which enables improvement of human capital and smart decisions based on the application of technology and infrastructure.

18. Continued…………. Smart tourism requires the following attributes: Technology embedded environments Responsive processes at micro and macro levels End-user devices Stakeholders that actively use smart platforms

19. Continued Smart tourism tools refer to a combination of mobile hardware, software, and networks to enable interaction between tourists, stakeholders, and physical objects. The communication must be able to provide personalized services and real-time information for making smart decisions. Three specific smart tourism tools are mobile applications, augmented reality, and near-field communications.

20. Smart Tourism System

21. The e-Tourism concept E-Tourism reflects the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries At the tactical level it includes e-Commerce , e-Procurement and all ICT empowered functions E-Tourism applies ICTs for maximizing the efficiency and effectiveness of the tourism organization At the strategic level it revolutionizes all business processes and changes the industry structure Hence it revolutionizes the entire value chain and the strategic relationships of tourism organizations with all their stakeholders

22. Continued………………….. E-Tourism determines the competitiveness of all tourism organizations and destinations Takes advantage of intranets, extranets and the Internet It includes all business functions E-Tourism bundles together three distinctive disciplines Business and management, Information systems and information management, Tourism , travel, hospitality.

23. Innovative Technology

24. P ractices in tourism by ICTs Best operational practices in tourism by ICTs Major drivers make ICTs an integral part of the tourism industry Economic necessity The proliferation of the Internet Development of 3G mobile devices and interactive television Improvements in ICTs' price/performance ratios Rising consumer expectations ICTs can also assist the reduction of operation and communication costs

25. O perational practices in tourism ICTs changes best operational practices in tourism Integrating operational systems Maximizing internal efficiencies Decreasing the number of people required for back office jobs Reducing the amount of face to face or telephone communications Enabling consumers to have access to all information that was previously only obtainable by direct contact with tourism organizations.

26. R eduction of operation and communication costs by: ICTs assist the reduction of operation and communication costs by : Integrating operational systems Maximizing the internal efficiencies Decreasing the number of people required for back office jobs Reducing the amount of face to face or telephone communications Enabling consumers to have access to all information

27. H ospitality F unctions S upported Critical tourism and hospitality functions supported by ICTs Front office: reservations , check-in , payments Back office: accounting, payroll, human resources management, marketing, procurement Communication with consumers and partners Control of business processes and personnel Customer entertainment and service Marketing research and industrial espionage Reaction and management of unexpected events Flexible and dynamic pricing Differentiation and personalization of products Monitoring performance indicators Building feedback mechanisms

28. Networking tools in the Tourism Industry Telecommunications and Networking tools in the Tourism Industry Telephone , telex and fax Mobile devices Telex Videotext and new data Teletext Electronic Data Interchange (EDI ) Inter- organisational and Intra- organisational networking Virtual reality Information superhighway (converges media, telecommunications and information technology)

29. Applications in the tourism industry used currently Examples of ICT Applications in the tourism industry used currently Entire range of hardware, software and netware Stand-alone computers and network devices Office automation, reservation, accounting, payroll and procurement management applications Portable/wireless communication devices

30. Continued…………. Internal management tools such as management support systems, decision support systems and management information systems Tailor-made internal management applications Databases and knowledge management systems Internet/Intranets/Extranets Networks with partners for regular transactions (EDI or Extranets)Networking and open distribution of products through the Internet

31. Continued….. Computer Reservation Systems (CRSs ) Global Distribution Systems (GDSs) (e.g. Galileo, SABRE, Amadeus, Worldspan ) Switch applications for hospitality organisations (e.g. THISCO and WIZCOM ) Destination Management Systems (DMSs ) Internet-based travel intermediaries (e.g. Expedia.com, Travelocity.com, Preview Travel, Priceline.com etc ) Mobile/WAP based reservation systems Traditional distribution technologies supporting automated systems (e.g. Videotext ) Calling centers Interactive Digital Television ( IDTV)CD-ROMs Kiosks and touch screen terminals

32. Functions of Intranet Global Distribution Channels (GDS)incorporate a comprehensive range of services and products provide a global distribution info-structure satisfy consumers' need for easy access provide transparent and easy to compare information Tourism suppliers use CRSs & GDSs to manage & distribute their capacity as they enable flexible pricing & capacity alterations reduce communication costs provide managerial information on demand patterns or competitors' position serve the travel trade (intermediaries)support quick and firm responses to customers' enquiries

33. Functions of Intranets in Tourism Communication between departments business functions networking and information exchange human resources management staff coordination Communication and function with branches

34. Continued …………….. coordination of operations reports and budgeting availability/prices/information orders from headquarters/administration share of common resource databases for customer and operational information operational planning accounting/billing payroll supplies management

35. Functions of extranets in tourism Links between partners availability/prices inquiries negotiations and bargaining reservations and confirmations lists of groups/visitors receipts/documents vouchers and tickets production travelling facilitation follow up progress

36. Continued keep partners informed about plans A mend plans follow up developments feedback and clearing commissions payment and commissions clearance feedback and suggestions complaint handling building loyalty through data mining