Implications of Globalization to communication.pptx

A presentation on globalization's effect on communication

1. Implications of Globalization to Communication

2. 1. Virtual interactions. Because of globalization, virtual communication has become in vogue, thus has accelerated the flow of communication in exponential terms. Around ten or so years ago, one has to make an overseas call to communicate with a friend or relative in a foreign country. Nowadays, through the use of the internet and modern gadgets, communicating to any part of the world has become as easy as the click of a finger. 2. Information highway. The channel of communication has become doubly efficient brought about by the availability or numerous service providers offering internet, cable TV and mobile telephone facilities.

3. 3. Business Transaction . The speed and efficiency communication entails new approaches to transact business around the globe. Traveling to another country to transact business could be foregone in lieu of internet facilities, a number of them for free. One can do teleconferencing with a business partner abroad, without spending much for travel. Thus, promotions, marketing and selling products across the globe has become easy and very quick because of virtual communication, moreover, because of the availability of quick communication facilities, information flow has been significantly facilitated and decision-making has become faster

4. 4. Social Media Power. One effect of globalization is the prevalence of social media networks, resulting in social awareness of people in a global sense. The advent of advanced communication technology promoted the ‘ Massification ’ of information, views, research studies, opinions, and prototypes. Where before society is fragmented because of geographic separation, now a global society has become a reality courtesy of social media. Consequently, the political, economic and social impact of this communication revolution could only be unimaginable because the world has virtually shrunk like an apple due to the speed by which communication could be transmitted.

5. Examples of Globalization 1. Economic Globalization. Refers to the development of trade systems within transnational actors such as corporations or NGOs. 2. Financial Globalization . This can be linked with the rise of a global financial system with international financial exchanges and monetary exchanges. Stock markets, for instance, are a great example of the financially connected global world since when one stock market has a decline, it affects other markets negatively as well as the economy as a whole.

6. 3. Cultural Globalization. This refers to the interpenetration of cultures which, as a consequence, means nations adopt principles, beliefs, and costumes of other nations, losing their unique culture to a unique, globalized supra-culture; 4. Political Globalization. This refers to the development and growing influence of international organizations such as the UN or WHO means governmental action takes place at an international level. There are other bodies operating a global level such as NGOs like Doctors without borders or Oxfam;

7. 5. Sociological Globalization. Since the information moves almost in real-time, together with the interconnection and interdependence of events and their consequences, thus people move all the time too, mixing and integrating different societies; 6. Technological Globalization . This is a phenomenon by which millions of people are interconnected thanks to the power of the digital world via platforms such as Facebook, Instagram, Skype or Youtube .

8. 7. Geographic Globalization. This is the new organization and hierarchy of different regions of the world that is constantly changing. Moreover, with transportation and flying made so easy and affordable, apart from a few countries with demanding visas, it is possible to travel the world without barely any restrictions; 8. Ecological Globalization. This accounts for the idea of considering planet Earth as a single global entity – a common good all societies should protect since the weather affects everyone and we are all protected by the same atmosphere. To this regard, it is often said that the poorest countries that have been polluting the least will suffer the most from climate change.

9. Effects of Globalization https://www.youtube.com/watch?v=62vs5FNxmbw

10. Ethnocentrism. defines ethnocentrism as a habitual disposition to judge foreign peoples or groups by the standards and practices of one’s own culture or ethnic group. a. Bias – is the inclination, predisposition or partially towards something. Bias connotes a favourable impression towards a culture or belief. Communication situation is something positive. b. Prejudice – is the opposite of bias. Prejudice is defined as an adverse judgment or opinion formed beforehand, without knowledge of the facts. The effect of prejudice to communication is negative, in the sense that a person may have an adverse pre-judgment of another person coming from another culture, thus could hinder intercultural understanding and communication. c. Discrimination – is the unfair treatment of a person or group as a consequence of an adverse judgment or opinion of a culture. d. Loyalty – ethnocentrism can cement loyalty within the same social grouping or people belonging to the same society. For instance the world football games had strengthened loyalty among the competing countries, since the tendency is for people to support their own team. e. Miscommunication – communication is affected by either bias or prejudice, positive or negative. Bias for another culture could create a positive impression, thus facilitate better communication. On the other hand, pre-judgment of one culture brought about by prejudice could lead to misunderstanding. f. Division – unity could not be achieved among different cultures under a situation where prejudice abounds. If people have adverse assumptions about foreign peoples or groups, this could adversely affect communication and thus lead to division, or even worse to conflict or at the extreme, war.

11. Cultural Relativism https://www.youtube.com/watch?v=xTjerQDIsM8

12. Cultural Appreciation vs Cultural Appropriation https://www.youtube.com/watch?v=vfAp_G735r0

13. Thank You!