Importance of colour and size blocking in VM

The visual display of store to attract customers with various colour scheme.

1. Importance of colour and size blocking in VM By Bhagyashri Khobragade

2. Why colour is important in visual merchandising?

3. Color palettes and color schemes are used in visual merchandising to - attract attention create cohesive looks stimulate the senses create an overall pleasing aesthetic

4. Attracting attention One of the most important roles of color in visual merchandising is attracting attention to a business or product. For example:- if there are a lot of vividly coloured displays in one section of a mall, a business with dark displays could be better at drawing attention by offering customers a break from the bright colours.

5. Emotional Impact colors can have an emotional affect on customers ,Different colours evoke different emotions in people, which can influence how they perceive products. For example,Green and blue are linked to feelings of calm, whereas red and yellow are linked to feelings of excitement. Colour associations Certain colors carry strong connections to specific ideas and industries For example, green is strongly associated with environmental friendliness, so a company that is marketing to the environmentally conscious crowd might benefit from liberal use of green in its product displays.

6. Glimpse of VM

7. Size blocking

8. While many people agree that colour blocking is appealing, some argue that their customers prefer their clothing offerings to be in blocking by size. Of course, Blocking by size would be the most efficient way to display stock in a store.

9. Size blocking - Makes it quick and easy for the customer to find something that fits. Makes the experience of those lunch time shoppers more appealing and more likely to turn into a quick sale. Could increase repeat custom to those who enjoy shopping by size.

10. Thankyou!