ASSIGNMENT ON IMPORTANCE OF FEEDBACK PRESENTED BY GUFRAN SYEDA 14-HOM-14 GD-0244
IMPORTANCE OF FEEDBACK
CONTENT Meaning of feedback Feedback as resource orientation The importance of feedback Barriers of feedback Conclusion
Communication is the exchange and flow of information and ideas from one person to another. It involves a sender transmitting an idea, information, or feeling to a receiver. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. The communication has a vicious cycle which continues even after sending message to the respondents. The audience or the respondents may or get the same intended message as the speaker intends to send. This cycle ends only when they share their understandings and comments to the speaker about what they have understood. This process is called feedback.
What is feedback…?? Feedback is audience‘s response, which enables you to evaluate the effectiveness of your message. One is constantly communicating back to other thus, The return process is called feedback. And it plays a very important role in family communication network. Feedback is the final step in the communication process.
“ If a communication source decodes the message that the encodes, if the message is put back to his system, we have feedback” When an individual communicates with himself , the message he encodes is fed back into his system by his decoding system. According to Berlo (1960 )-
According to Hattie (2009) feedback is information provided by a teacher, peer, parent, book, one’s own experience, etc about aspects of one’s performance or understanding. Feedback is a consequence of performance. Feedback plays an important part in communication because it tells both the source and the receiver, how their message are being interpreted. Feedback is essential in communication so as to know whether the recipient has understood the message in the same terms as intended by the sender and whether he agrees to that message or not.
Feedback also enables us to evaluate the effectiveness of our message. It makes communication meaningful. It is the end-result of an idea and makes communication a continuous process. If our audience doesn’t understand what we mean, we can tell by the response and then refine the message accordingly. Giving our audience a chance to provide feedback is crucial for maintaining an open communication climate. The speaker must create an environment that encourages feedback. For example after explaining the job to the subordinated he must ask them whether they have understood it or not. He should ask questions like “Do you understand?”, “Do you have any doubts?” etc. At the same time he must allow his subordinated to express their views also.
Sometimes a feedback could be a non-verbal, smiles, sighs and other times, it is oral. It can also be written like replying to an e-mail, etc.
ORAL AND WRITTEN FEEDBACK
FEEDBACK AS RESOURCE ORIENTATION The concept of feedback is usually used to reflect a resource orientation, rather than a receiver orientation or a process orientation. when we talk about the receiver’s response as feedback for the source, we are observing a communication situation from the point of view of the source. ‘Free flow pattern of feedback’ has been found to be most effective in communicating messages to audience as compared with other levels of feedback on the basis of a knowledge and confidence score .
A limited answer pattern of feedback has been proved to be the second best way of disseminating information. Thus it can be concluded that gain in knowledge is directly proportional to the amount of feedback. In other words, gain in knowledge is the function of feedback in the process of communication.
IMPORTANCE OF FEEDBACK
IMPORTANCE OF FEEDBACK IN COMMUNICATION
Barriers of feedback There may be secular reasons why message are not understood or you get inadequate feedback. It is important that both senders and receivers understand these barriers so we can ask for clarification to both give and get proper feedback. Physical barriers often occur in business, necessitating long distance communication methods without the benefit of seeing reaction, language and cultural barriers also are common as business expand globally. Other barriers include distractions, stereotypes and even a lack of confidence that the other person may not want to convey.
conclusion From the above information we can concluded that ‘ though the last but the most important key or principle to effective communication is to obtain feedback from the receiver. Feedback is an essential part of learning. feedback is important, because it is like constructive criticism. It helps us to see our strengths and weakness we may not know exist.