Importance of trademarks

Importance of trademarks
trademark

1. Pharmaceutical Jurisprudence (PHS CC 5105) Session 2021-22 Submitted by – Mr. Suyash Jain Department Of Pharmaceutical Sciences Dr. Harisingh Gour Vishwavidyalaya , Sagar (M.P.) Importance of Trademarks ( A Central University )

2. Importance of Trademarks Recognition Association Investment Protection Set Company apart from Competition Valuable Marketing Tool

3. 1. Recognition Allows customers to easily distinguish and select a particular product from a large range of products available in the market. With the help of trademark, logos, unique colours and names, customers can easily distinguish the brand they seek.

4. 2. Association Relate the products with each other or with the firms that manufacture them. On successfully launching a product in the market, the company may wish to adopt the same trademark for designating the upcoming products. In this way, customers can associate themselves with the new product. This encourages brand loyalty.

5. 3. Investment A huge amount of money is spent on creation of the trademark, specifically in exploring a unique and distinctive one. Expenditures are also incurred in employing designers for designing the trademark and merging it with the marketing efforts. But in the long run it proves to be an asset as it helps in creating brand image which would eventually bring sumptuous gains. Also, it is the trademark which represents a particular company.

6. 4. Protection The trademark and patent rights help the companies to safeguard their product against duplication, fraudulence, or misuse .

7. 5. Set Company apart from Competition It will help the consumers to distinguish it from other products and aids companies to beat the market competition.

8. 6. Valuable Marketing Tool Trademark stands out as a valuable marketing tool specifically for those who are taking the first step towards trading and are looking for creating a reputed and long lasting position in the market.

9. Thank You