Business games
Over the years, a variety of simulations have been developed to portray the operations
of the firms, or some component part. These exercises introduce some uncertainty in as much
as they are often played on competitive bases. Teams of trainees are formed to meet, discuss,
and arrive decisions concerning such subjects as production amount, research and
development, inventories, sales, and a myriad of other activities for a simulated firm. Games
can be relatively simple permitting rapid decision making to be affected, or extremely
complicated, entailing long and detailed analysis of trends in costs, inventories, and sales.
Obviously, the requirement that decision be made as a team provides trainee experience in
cooperative group processes. The multiple facet of a realistic simulation lead to appreciation of
the complex and interlocking nature of business systems, necessitating decisions that require
breadth of viewpoint as well as attention to detail.
One general business firm simulation requires seventeen decisions from each team for each
round (usually covering a quarter of a year). There are three products differentiated only by
price level. For each product, decisions must be made concerning price to be charged, in the
next chapter, amount to be produced, cost to be placed in product as a measure of quality,
advertising expenditures, and research and development investment. Teams must also
determine if the physical planet should be expanded in view of anticipated production and
decreasing size caused by depreciation. Conversion of cash into interest- earning securities can
also be done if desired. General industrial information is provided that is accurate within 10
per cent, e.g., other competitors’ prices, sales, share of market, etc. Special versions of games
are offered and designed for a particular portion of the enterprise, e.g... The marketing analysis
training exercise is a refinement of the Carnegie Tech Management Game and concentrates on
pricing, advertising, expenditures, sales force size, call time allocation to brands, and retail
allowance.
As in the case of the in-basket, playing a business game provides practice in sticking one’s neck
out and making decision. Immediate feedback of results demonstrates the relative accuracy of
the decision, taking into account the uncertain nature of competitors’ decisions. Interjection of
major changes in the environment can give practice in achieving flexibility. Organizational
ability, financial acumen, quickness of thinking, and the ability to adapt under stress can also be
developed through the use of game simulations.
Business games attempt to reflect
The way an industry, company, or functional area operates
Set of relationships, rules, and principles derived from appropriate theory (e.g., economics, organizational
behaviour, etc.)
Business games may represent the total organization (provide a far better understanding of the big picture) or
focus on the functional responsibilities of particular positions within an organization (e.g., marketing director,
human resource manager).