India Flu Protection Comp Plan 29 Jan SJ.pptx

Flu Protection Plan

1. Enhancing Influenza Vaccination Rates in India through Comprehensive Physical and Digital Awareness Campaigns with Call-to-Action Initiatives Achieve M arket Leadership in Influenza Market in India New Positioning Think, Feel, Act & Communicate like Leader of Indian Influenza Market

2. Enhancing Influenza Vaccination Rates in India through Comprehensive Physical and Digital Awareness Campaigns with Call-to-Action Initiatives Extension : Hindi Bharat ki Flu Suraksha “Creative & PR Route” “Surrogate Branding”

3. Market Stagnation : The influenza consumption has been stagnant for the past 5 years & current consumption stagnant around 50-60 Lakhs units Key Reason : Low awareness on influenza & its related complication. One of the primary reasons for market stagnation is the low immunization rate for influenza vaccination in India vs the huge potential eligible high risk population. No major player is focusing on mass awareness of influenza vaccination in comprehensive way A comprehensive physical and digital awareness campaign, centred around decision-makers and featuring call-to-action initiatives, can significantly enhance influenza immunization rates. Mass Awareness initiative Call to Action Problem Solution Why This Campaign

4. Key Focus Segment group for campaign as per Priority defined Key Rationale: The Indian Academy of Pediatrics (IAP) Advisory Committee on Vaccines and Immunization Practices (ACVIP) recommends annual influenza vaccination for children aged 6 months to 8 years. Based on mathematical modelling ~60% of children less than 5 years do not receive the influenza vaccination resulting in ~10 million children in the 0-5 years age group missing out on yearly flu vaccination . Priority 1 : Children 6 months to 8 Years of age & Parents Priority 2 : High-Risk Groups : 50+ Adult with High Risk Group Rationale : The World Health Organization (WHO) & all Leading Medical Bodies WHO-CDC, WHO, MOHFW India, Medical association categorizes Elderly individuals with disease condition & Comorbidity as Immunocompromised people as high-risk group who can have severe complication with Influenza & strongly recommend Annual influenza Vaccination. Focus Group High risk : 1. Patient with COPD Asthma – Lung Complication 2. Patients with Diabetes & Cardiac complication having co-morbidity. 3. Patient with CKD & on Dialysis Rationale: The World Health Organization (WHO) & all Leading Medical Bodies WHO-CDC, WHO, MOHFW India, categorizes Pregnant women as high priority group to protect them from influenza & related complication during pregnancy . It also protect the featus till 6 month if given in Third Trimester. Priority 3 : Pregnant Women : Priority 4 : Workforce Rationa le : Influenza vaccination helps prevent illness among employees, reducing the risk of flu-related complications they are less likely to contract influenza, leading to fewer sick days and maintaining productivity

5. A comprehensive physical and digital awareness campaign, centred around decision-makers and featuring call-to-action initiatives, that can significantly enhance influenza immunization rates in India 3. Mass Awareness – Identified (TG’s) 4. Subject Awareness - Inclinic environment Call To Action (CTA) Click : IndiaFluProtection.in to book your vaccine today 1.Central Website URL: www.indiafluprotection.in/dr-< Name> 2. Extension Personal Micropage Call To Action (CTA) #FluVaccineLiyaKya #IndiaKaFluProtection Promotion for In-Clinic Patient Waiting Area (Physical) 5. Persona Awareness videos - TG Flu Vaccine Liya Kya? BookMyFluShot Tactical Tool & QR Personalised URL: www.indiafluprotection.in/dr-Abhay-Gupta Talk to you Dr for India Ka Flu Protection Landing at Micro-page SEO GBL/SEO Conversation Starter in Identified Target Audience (Persona Identified) Subject- Dr Dialogue inside the clinic with CTA HOW

6. 1 Central Website IndiaFluProtection.in IndiakaFluProtection.in As per domain available India’s Largest Flu vaccine centre network – Aspiration by 2026

7. 1 Central Website 1. The website should be user-friendly, simple, engaging, and informative, appealing to a broad audience while focusing on awareness, education , action, and accessibility . 2. Responsive Website – Should adapt to all screen mobile / Desktop Website Domain : www.IndiaFluProtection.in India’s Flu Protection (Home) Are you at risk Book Your Shot Expert Video Blogs FAQs HCP Resource Contact Us Book your Shot Floater Floater Find Flu Vaccine Centre Moving Banners Children 1-2 Years School Going 3-5 years Pregnancy High Risk Adult Social Media Links: "Follow us for updates: #FluVaccineLiyaKya #IndiaKaFluProtection Employee "You Are at Risk - Flu Vaccine Liya?“ Join the Movement & Safeguard Yourself & Those Who Matter "Book your flu shot now!" About Influenza

8. India’s Flu Protection (Home) You, your family, and those who matter to you are at risk of influenza (flu) and its related complications. Flu can lead to serious health issues, including hospitalization, especially for children, the elderly, and those with chronic conditions Ask yourself & those who matters "Flu Vaccine Liya Kya?“ Find Nearest Flu Vaccine Centre Check your Risk Redirect to Are u at Risk Page Book your Shot Pregnancy High Risk Adult Family Employee

9. About Influenza (Flu) Understanding Influenza Flu is a contagious respiratory illness caused by influenza viruses that infect the nose, throat, and sometimes the lungs. It can cause mild to severe illness, and at times can lead to death. The best way to prevent flu is by getting a flu  vaccine  each year. Ref: https://www.cdc.gov/flu/site.html#gen Approved Content from CDC Adapt + Parents help children fight flu Flu and Children + Caregivers of young children Sign & Symptoms How Flu Spreads Who Are at Risk + Caregivers of young children People at Increased Risk for Flu Complications + Pregnant Wome n + People with Chronic Condition + Other conditions Find Nearest Flu Vaccine Centre Book your Shot

10. Are you at risk Influenza Risk Calculator : Based in Risk Stratification – WHO / CDC Any healthy person can catch the flu virus. Some people are at a greater risk than others of catching it. Complications from the flu virus can happen at any age, but the following are more susceptible to getting it: Children below the age of 5 years with low immunity. People above the age of 65 years.   People with pre-existing chronic medical conditions.  ( eg : asthma, diabetes, coronary disease)  Expectant mothers and those planning pregnancy. Patients in nursing homes and care facilities. Those with weak immune systems. Those with a BMI of 40 or more Now that we understand what influenza is, why it is contagious and who is at a greater risk of getting it, let us understand the causes of influenza.  Routine annual  influenza vaccination  is  recommended for all persons aged ≥6 months who do not have contraindications . If you have even a single tick on the risk calculator, you are at high risk for flu complications. The flu vaccine is strongly recommended for people at high risk of these complications Responsive & Animated Find Nearest Flu Vaccine Centre Book your Shot

11. Expert Video Redirect : To Youtube Channel : Flu vaccine liya Kya? Video Content / Shorts Find Nearest Flu Vaccine Centre Book your Shot Children & parents Elderly & High risk Adults Pregnancy Workforce / Employee

12. Blogs based on Categories Featured Blogs Search Book your Shot Find Nearest Flu Vaccine Centre Informative Blogs All Children & Parents Employee High Risk Adult Influenza in Cancer Asthma & Flu & Hospitization Corporate Vaccination – Is it need Why?

13. FAQS Approved Content from CDC Adapt Frequently Asked Questions All Transmission Prevention Safety Who should Take Contraindication

14. HCP Resources All Guideline Abstract – Crux – Hyperlink – Public Domain IAP-ACVIP CSI ACIP FOGSI IMA API Public Domain Studies Downloadable : PEL design version Sharable : Awareness Videos

15. 2 HCP Personalised – Micro Page www.indiafluprotection.in/dr-< Name> URL: www.indiafluprotection.in/dr-Abhay-Gupta Inclinic : Flu vaccine liya Kya

16. Book your flu shot now! www.Indiasfluprotection.in Join the Movement & Safeguard Yourself & Those Who Matter If your child often falls sick, the flu can make things worse. Protect them with the annual flu vaccine! Don’t let the flu hold them back Ask Yourself & Your Loved ones! Flu Vaccine Liya Kya? Talk to your Dr about Book Your Flu shot Now!

17. Creatives subject to change

18. To create individual micro pages for doctors or centres on the India Flu Protection website, we can structure them like profiles with a user-friendly layout. These micro pages will serve as informative and actionable hubs for patients seeking flu vaccination services Structure for Doctor/Center Micro Pages www.indiafluprotection.in/dr-doctor-name www.indiafluprotection.in/center-center-name #FluVaccineLiyaKya #IndiaKaFluProtection Central Website

19. www.indiafluprotection.in/dr-doctor-name Doctor’s Name / Centre Name prominently displayed. “Trusted Partner in Flu Protection” Photo of the Doctor/ Center Doctor’s Profile (for individual doctors): Qualifications (e.g., MD, MBBS). Specialization (e.g., General Physician, Pediatrician). Years of Experience. Memberships and affiliations. Location Details : City, Address, Landmark C ontact Home Dr About Flu vaccine Book Your Shot Education Hub Persona Video – Based on Speciality Pead – Mother & Son 0-3 years / Dad & Son 4-8 years Book Your Shot Hyperlin k to HCP Awareness page Fluvaccineliyakya ? Central Website FAQ Section

20. Name Mobile Number Date of Vaccination No of People. 1. Name/ Age 2. Name / Age Name / Age Slot of vaccination: Any other details Info sharing consent : HCP Revised confirmation via Whatsapp / SMS Indiasfluprotection Whatsapp / SMS Dear Dr, Patient Abhijit- 98342234XX has registered of 3 Flu shot at your centre at 11.30 pm today from your indiafluprotection hub. Ask Everyone Flu vaccine liya Kya ? Join the movement Thank you

21. 3 M ass Awareness

22. Mass Media – Conversation Catchy, Relatable, Scalable : Everyday conversation Campaign Conversation : Flu Vaccine Liya Kya ?

23. Facebook: This platform has a broad user base, including a significant number of users in the 30-40 age group1 . It's great for sharing detailed posts, infographics, and videos. Instagram: Popular among this age group, Instagram is ideal for visually appealing content like infographics, short videos, and stories1 . YouTube: Perfect for longer educational videos and testimonials. You can create a series of informative videos about flu awareness and vaccination . Twitter: Useful for quick updates, links to articles, and engaging in conversations with hashtags related to flu awareness Age Group 30-40 – Mother / Father of Child Facebook: This is the most popular platform among seniors. It allows for community building through groups and pages, and is great for sharing articles, videos, and updates23. YouTube: Seniors often use YouTube for educational content. Creating easy-to-understand videos about flu risks and vaccination can be very effective4. WhatsApp: While not a traditional social media platform, WhatsApp is widely used by seniors for communication. Sharing informative messages and videos through WhatsApp groups can be very impactful Age Group : Seniors Citizen Join the Movement & Safeguard Yourself & Those Who Matter Book your flu shot now!"

24. Book your flu shot now! www.Indiasfluprotection.in Join the Movement & Safeguard Yourself & Those Who Matter Caption: The flu can strike anyone, but not my family. I chose to take Flu Shot. Flu Vaccine Liya Kya? Book Your Shot Now Busy Mom, One Quick Step for Your Child's Health! Juggling work and motherhood is tough, but protecting your child from the flu is simple. Ask Yourself & Your Loved ones! Flu Vaccine Liya Kya? Take a moment today for your child’s tomorrow. Book Your Flu shot Now!

25. Busy Mom, One Quick Step for Your Child's Health! Juggling work and motherhood is tough, but protecting your child from the flu is simple. Ask Yourself & Your Loved ones! Flu Vaccine Liya Kya? Take a moment today for your child’s tomorrow. Book Your Flu shot Now! If your child often falls sick, the flu can make things worse. Protect them with the annual flu vaccine! Don’t let the flu hold them back Ask Yourself & Your Loved ones! Flu Vaccine Liya Kya? Book Your Flu shot Now! Busy Dad, Have You Protected Your Child from the Flu? We know you're busy, but the flu doesn’t wait. A quick visit for the flu vaccine can keep your child safe all year. Ask Yourself & Your Loved ones! Flu Vaccine Liya Kya? Book Your Flu shot Now! Age Group 30-40 – Mother / Father of Child Content Thought – Simple message with impactful Visuals

26. Don’t Let the Flu Steal Their Special Moments. Your child’s big day at school, their favorite game, or a fun birthday party. Don’t let the flu make them miss what matters most. Ask yourself for your loved ones Flu Vaccine Liya Kya? Book Your Flu shot Now! A Mother’s Hug Protects, So Does the Flu Vaccine Every cough, every fever—your heart skips a beat. Protect your little one from the flu with the annual flu vaccine. Ask yourself for your loved ones Flu Vaccine Liya Kya? For their bright smiles and endless hugs. Age Group 30-40 – Mother / Father of Child Content Thought – Simple message with impactful Visuals

27. Flu Spreads Fast in the Office—Don’t Let It Affect Your Team One employee’s cough or sneeze can quickly spread the flu, impacting productivity and morale. Ask yourself & for your team Flu Vaccine Liya Kya? Stop the flu before it spreads—book employee vaccinations today Employee – LinkedIn Thoughts A Healthy Workforce Begins with You-HR Flu Vaccine Initiative As an HR leader, you have the power to protect your team from the flu, ensuring a healthy, productive workplace. Take the initiative to offer flu vaccines to your employees. Ask yourself, for your employees’ wellness— Flu Vaccine Liya Kya? Every year, your shot counts. Flu isn’t Just About Protecting Individuals—It’s About Protecting the Team A healthy team is a strong team. Offering flu vaccines to your employees is more than just a health measure—it's an investment in teamwork, trust, and shared success. Ask yourself, for your employees’ wellness— Flu Vaccine Liya Kya? Because when one is protected, we all are.!

28. Same Route of Communication will be in Inclinic Awareness Collaterals : LAMA PEL PEL Poster Reception Counselling Booklet Reception Counselling Booklet FLU Vaccine Liya Kya? Persona Video Maine Flu Vaccine Liya Cut-outs Boot Maine Flu Vaccine Liya Cut-outs Boot QR Code Scanner

29. 3 Persona Video – Mass Awareness

30. Scene 1: Playful Start Visuals: A happy, vibrant morning. A 5-year-old boy, Aryan, is excitedly packing his school bag, waving goodbye to his parents. Background Music: Upbeat, cheerful melody. Narration/Text on Screen : "Aryan loves going to school and playing with his friends." Scene 2: Playtime Joy Visuals: Aryan laughing and playing with his classmates on the playground—running, jumping, and enjoying. Background Music: Joyful tones with children’s laughter in the background. Narration/Text on Screen: "School is fun, learning new things, and making friends." Scene 3: Sudden Sickness Visuals: Aryan lying in bed, coughing and sneezing, his face pale and eyes tired. His parents look worried, sitting by his side. Background Music: A shift to slower, Hard music danger Narration/Text on Screen: "But one day, Aryan fell sick… fever, cough, sneezing. He missed school and play & his important days Scene 4 : Visuals: Aryan in a hospital bed, hooked to an IV, his parents visibly stressed. A doctor explains something to them, looking concerned. Background Music: Dramatic, emotional tones. Narration/Text on Screen: "What started as the flu turned into pneumonia. Flu can get serious if not prevented." Scene 5: closure Visuals: A healthy, smiling Aryan playing with his parents, back to school and joy. Background Music: Hopeful and uplifting tones. Narration/Text on Screen: "Protect your child from flu complications." Bold Question on Screen: "Flu vaccine liya kya ?" Call-to-Action: Click here to book your flushot @ Indiafluprotection.com 4-8 Age Group – School Going Age 3-5 Years (Playschool Age) Flu Vaccine Liya kya ? Back to school 

31. Back to School – 6-8 age group - Ready for Everything?“ – Flu Vaccine Liya Kya Scene 1: Excited Preparations : Visuals: A mother and her 5-year-old son happily unpack shopping bags at home. The child excitedly picks up a new school bag. Background Music: Playful, cheerful jingle. VO: Mother: “Naya bag liya kya ?” Son (excitedly): “Haan, Mumma!” Scene 2: Getting Ready Visuals: The child tries on his crisp new school uniform, twirls in front of the mirror. VO: Mother: “Naya uniform liya kya ?” Son: “Yes, Mumma! School jaane ka time aa gaya !” Visuals: The child packs a new compass box, notebooks, and colors in his bag. Visuals: The mother fills a new water bottle, hands it to her son. Mother: “Naya water bottle liya kya ?” Son (laughing): “Mumma, sab ready hai !” Scene 3: The Unexpected (10 seconds) Visuals: The child in bed with a fever, coughing. The mother looks concerned, touching his forehead. The school bag remains unpacked. Music Shift: Playful tone fades into a serious note. Text on Screen with VO "Flu can ruin the whole preparation – whether it's a new session, an exam, his important day, or yours too." Scene 4: The Important Reminder Visuals: The mother and child at a clinic, the doctor administering a flu shot. The child smiles, ready for school. Background Music: Hopeful and uplifting. Text on Screen: "Vaccination is the most effective way to prevent flu and its related complications." "Protect your child with a flu vaccine today." Ask Yourself & For Those who Matters : "Flu vaccine liya kya ?" Click here to book your flu shot @ Indiafluprotection.com

32. Back to School – Pregnant Women 3 rd Trimester – Flu Vaccine Liya Kya Maa Aur Baby Dono Ki Suraksha – Flu Vaccine Zaroori Hai! Scene 1: Clinic Waiting Area (A pregnant woman in her third trimester and her husband are seated. The nurse calls them inside.) Nurse: "Mrs. Mehta, aapka number aa gaya . Doctor bula rahe hain." (They enter the gynecologist’s cabin.) Scene 2: Doctor’s Cabin (The gynecologist greets them warmly.) Doctor: "Hello, Mrs. Mehta! Kaise ho aap ?" Pregnant Woman: "Doctor, sab theek hai . Bas routine check-up ke liye aaye hain." Doctor: " Achha hai ! Chaliye , baby ka check-up kar lete hain." (Performs a quick check-up.) "Sab kuch bilkul normal hai !" Husband: "Doctor, pichle hafte inhe thoda sardi-khansi hua tha , par ab thik hain." Doctor (concerned): "Flu vaccine liya kya ?" Scene 3: Educating About Flu in Pregnancy Pregnant Woman (confused): "Flu vaccine? Zaroori hai kya ?" Doctor (smiling): " Bilkul ! Pregnancy ke dauraan flu ho gaya toh complications ho sakti hain—high fever, saans lene ki dikkat , hatta ki preterm delivery bhi ." Husband (curious): "Par yeh safe hai ?" Doctor: "Haan, bilkul safe hai ! WHO bhi recommend karta hai . Ye na sirf aapko balki aapke baby ko bhi paida hone ke baad mahino tak protection deta hai ." Pregnant Woman (thoughtful): " Mujhe nahi pata tha . Agar baby ki safety ke liye hai toh mujhe lagwa leni chahiye ." Scene 4: (Decision to Get Vaccinated )Doctor: " Aapne bilkul sahi socha ! Aaj hi flu vaccine lagwa lijiye . Jaldi lagwana better hai .“ (The pregnant woman nods, and the doctor prepares the vaccine.) Scene 5: Message for Viewers : The couple is shown smiling, with a message on screen Voiceover: "Flu pregnancy me serious ho sakta hai . Apni aur apne baby ki suraksha ke liye flu vaccine Zaroor lein !" Text on Screen : Pregnancy me safe 2. Maa aur baby dono ko protection, Doctors aur WHO & FOGSI & Global Medical bodies ki recommendation. Logo Doctor (to the camera): "Flu vaccine Third Trimester Mein Ek Zaroori kadam hai ek healthy pregnancy ke liye . Aaj hi apne Doctor se baat karein !“ Mein ne mera wife Ko Flu vaccine Diya.. Kya Appne “Flu Vaccine Liya Kya? Text & VO on Screen : Visit Indiafluprotection.in to Book your flu shot today Disclaimer :

33. Elderly 50-60 Year Senior : Diabetes & BP has some Respiratory Issue Flu Vaccine Liya Kya? – A Story of a Retired Professional & His Son   Scene 1: Doctor’s Clinic – Father & Son Waiting for Check-up Persona (A retired professional, Mr. Mehta, in his late 60s, sits with his son in the waiting area. He has a slight cough and looks a bit tired.) Son (concerned): Papa, tabiyat kaisi lag rahi hai aaj ? Kal raat phir se khansi ho rahi thi ? Father (sighs): Haan beta, thoda weakness bhi lag raha hai . Waise , BP aur sugar ka dhyan rakh raha hoon . Son: Haan, wahi sab check karwane aaye hain na. Kal medicine time pe li thi ? Father: Haan bilkul . BP, diabetes aur lungs ki dawai regular le raha hoon . Bas ye mausam badalne pe thoda darr lagta hai . Scene 2: Doctor’s Cabin – Check-up Underway (The doctor checks Mr. Mehta’s BP and sugar levels.) Doctor: Mr. Mehta, BP aur sugar controlled hai , lekin lungs thode weak hain, toh extra care lena padega . Son (worried): Doctor, papa ki immunity bhi kam ho rahi hai . Koi precaution? Doctor (nodding): Haan, ek zaroori sawal – Flu vaccine liya kya ? Scene 3: Close-up – Father Looks Confused Father: Flu vaccine? Mere liye ? Doctor: Bilkul ! Flu zyada severe ho sakta hai , especially aap jaison ke liye jo diabetes, BP aur lungs ki dikkat se jujh rahe hain. Flu complications ICU tak le ja sakte hain. Scene 4: Flashback – Doctor Explaining Benefits Doctor (voiceover with visuals of an elderly person getting a flu shot): Flu vaccine aapko serious infection se bachata hai aur hospital admission ka risk kam karta hai . Agar Appko , Ya apke Jankari mein Koi bhi – Jo – Diabetes, BP, Asthma, Senior citizen hai yaa koi bhi bimaari se jhunj rahe hai un patients ke liye flu zyada dangerous ho sakta hai . Vaccine lene se aap aur aapke parivaar dono safe rahenge . Scene 5: Back to the Doctor’s Cabin – Father Looks Convinced Father: Mujhe nahi pata tha ki flu itna dangerous ho sakta hai . Mujhe toh lagta tha bas sardi-zukam hota hai . Doctor: Nahi Mr. Mehta, flu ek serious illness hai , jo aapki existing health problems ko aur bada sakta hai . Son: Papa, hum koi risk nahi lenge . Aaj hi flu vaccine lagwa lete hain. Father (smiling): Theek hai beta, agar ye meri sehat ke liye itna zaroori hai , toh aaj hi lagwa lenge . Scene 6: Text on Screen with VO & Dr Explaining : Agar aapko Asthma, diabetes, BP, Kidney problem hai , Yaa aap 60 saal se jyada umarhai , toh Saalana flu vaccine lena aur bhi zaroori hai . Apne liye aur apne parivaar ki suraksha ke liye , Aaj hi apne Dr Se – Flu Vaccine ke bare mein puchein End Scene – Father getting vaccinated while son smiles reassuringly. Mein ne mera Papa Ko Flu vaccine Diya.. Kya Appne “Flu Vaccine Liya Kya? Text & VO on Screen : Visit Indiafluprotection.in to Book your flu shot today Disclaimer :

34. Y oung Mother & child 2-3 Year – Home Play with Mom & Dad : Family Protection

35. 35 Thank You