India Top 10 Social Entrepreneurs

1. Top 10 Social Enterprises: India
Vibhu Arya
2012
1

2. What is a Social Enterprise?
•Nothing fancy, it may not even call itself social
•A Social Enterprise could be engaged in any business
activity fulfilling any need (see right: Maslow’s need
hierarchy). E.g. Entertainment, Nutrition, Sanitation,
Communication, Livelihoods, Transportation, Education,
Training, Financial Inclusion.
•Impact ranges from a pilot serving 10 people to
serving 1 billion people.
•Focused on the underserved/unserved segment
•Profit is not the only motive.
•Social Entrepreneurs earn respect of the community.
2
Vibhu Arya: Top 10 Social Enterprises, India

3. Criteria for Selecting the Top 10
•Enterprise must be ‘the’ clear leader in the category.
•Serves the ‘bottom of the pyramid’.
•Scaled Up and Not a Forever ‘Pilot’. i.e. impacts at least 1 Million clients, directly/indirectly
•Does not operate only on grants. Covers its costs and ensures a small surplus.
•Man Hours Spent On Operations/Field > Man Hours Inside Conference Halls
•& Importantly,
▫Wows Clients
▫Creates Employment
▫Pays statutory taxes & levies, follows the law, is driven by values i.e. net-net, a
responsible corporate citizen
▫Ensures a Double+ Bottom-line
3
Vibhu Arya: Top 10 Social Enterprises, India

4. Sector: Renewable Energy, Health, Sanitation, Entertainment
Enterprise Name: Indian Traders + Chinese Manufacturers + www.alibaba.com
•No Ivy League Case Studies, No Awards. Plain Demand=Supply; Thanks to Chinese
Manufacturers, Indian Traders = Indians at the lower end of SEC Pyramid are
availing essential products which a decade earlier were luxury.
▫A Regular watch which costed $20 in 1995, now costs ~$5.
▫A DVD player which costed ~$500 in 2000,now costs $20.
▫A Solar Rechargeable Lanterns costs ~$20.
▫A Water Filter $20.
▫A Mosquito Net $5.
▫A Mobile Phone now begins at $15.
•Products:
▫Solar Rechargeable Lanterns, Mosquito Nets, Water Filters, DVD Players,
Radio Sets, Watches
•USP: Chinese Manufacturers, Indian Importers and Alibaba.com made these
products accessible to the common man.
•Target Clientele: Sec D & E
•Impact: 500 Million+ people
•Grants: No
•Status: Privately Held, Anonymous
•www.alibaba.com
4
Vibhu Arya: Top 10 Social Enterprises, India

5. Sector: Transportation
Enterprise Name: Indian Railways
•~15,000 trains cover a distance equaling three &
half times the distance to moon.
•8000 Railway Stations covering entire India.
•1.6 Million Employees
•Product: Passenger and Freight
•USP: Inflation Resistant Passenger Fares. Freight
subsidizes the passenger fare. Lifeline of India.
•Target Clientele: Sec C,D & E Indians
•Impact: Carries 13 million passengers & 1.3 million
tones of freight daily
•Grants: No
•Status: Government of India Owned
•www.indianrail.gov.in/
5
Vibhu Arya: Top 10 Social Enterprises, India

6. Sector: MSME’s
Enterprise Name: Just Dial
•Just Dial is a local search engine with listings of over ~7.5
million products and service providers
•Products:
▫Local Search via Phone (Voice and SMS), Internet
▫Efficient Advertising channel for micro, small and medium
enterprises.
•USP: 90% of JustDial database comprises of micro, small and
medium enterprises.
•Target Clientele: Sec B, C, D & E
•Impact: Covers 240 cities and receives 250,000 calls daily
• with over 200 million annual searches, 200,000 advertising
campaigns – ALL focused on MSME’s
•Grants: No
•Status: Privately Owned, 2013 IPO Candidate.
•www.justdial.com
6
Vibhu Arya: Top 10 Social Enterprises, India

7. Sector: Vocational Training
Enterprise Name: JetKing InfoTrain
•130 Pan India Centres
•Product: Job Oriented IT Networking & Hardware Training
•USP: $150-$200/month Job Guarantee
•Target Clientele: 10+2 pass outs from SEC D & E
•Impact: Over ~ 0.5 Million students trained and placed
•Grants: No
•Status: Profitable, Traded, Public Listed Company
•http://www.jetkinginfotrain.com/
7
Vibhu Arya: Top 10 Social Enterprises, India

8. Sector: Communication, Savings and Remittances
Enterprise Name: Indian Post
•Indian postal service has the most widely distributed post
office system in the world with total of 155,618 post offices
of which 90% are in rural areas.
•Products:
▫Postal Services: Mail and Freight
▫Remittance facilities : money orders & postal orders
▫No frills banking and insurance facilities
•0.6 Million Employees
•USP: Frozen in TimeTariff. Freight subsidizes the postal
tariff. Postcard (see right) costs Re 0.5 ( i.e. for a $1
send 100+ postcards) – Made it to Ripley’s.
•Target Clientele: Sec D & E
•Impact: 200 Million+ people who access Postal Banking
Services.
•Grants: No
•Status: Government of India Owned
•www.indiapost.gov.in/
8
Vibhu Arya: Top 10 Social Enterprises, India

9. Sector: Entertainment & Education = Edutainment
Enterprise Name: Prasar Bharati (Broadcasting Corporation of India)
•90% of India receives Prasar Bharati (DoorDarshan i.e. TV)
programmes through a network of nearly 1400 terrestrial
transmitters whereas 95% receives All India Radio
programs through 277 stations in 23 languages and 146
dialects.
•Products: Programs on entertainment, education,
agriculture, rural development, environment, social justice,
health and family welfare and science and technology
•USP: Safeguards the Indian citizen’s right to be informed
freely, truthfully and objectively on all matters of public
interest, national or international, and presenting a fair and
balanced flow of information including contrasting views
without advocating any opinion or ideology of its own.
•Target Clientele: Sec D & E
•Impact: Over 1 Billion Indians
•Grants: No
•Status: Government of India Owned
•www.prasarbharati.gov.in/
9
Vibhu Arya: Top 10 Social Enterprises, India

10. Sector: Livelihoods & Transportation
Enterprise Name: $800, 80Km/L, 100 CC Motorcycles Co’s
•With non existent city public transport systems, 100 CC
motorcyles provide affordable passenger and cargo
transportation services to over 500 million Indians.
•Product Features:
▫Price: $800
▫Mileage: 80 km/litre
▫Seating Capacity: 2 Official, 2-6 unofficial
•Over 5 Million Employees (Direct/Indirect)
•USP: 80 kilometers to a liters / can seat 2-6
•Target Clientele: Sec C, D & E
•Impact: Over 100 Million+ motorcycles on Indian roads
with ~8 million motorcycles sold/year.
•Grants: No
•Status: Profitable, Traded Public Listed Companies
10
Vibhu Arya: Top 10 Social Enterprises, India

11. Sector: Health & Nutrition
Enterprise Name: Tata Salt
•Tata Salt is a super-refined, vacuum-evaporated iodised
salt produced by Tata with a 65 percent market share in the
national branded salt segment. It sells an average of 50,000
metric tons per month and is available at over 1.2 mm
outlets providing a safe alternative to Rock Salt.
•Products:
▫Salt, a healthy alternative to Rock Salt.
•0.6 Million Employees
•USP: Amongst India’s most trusted brand.
•Target Clientele: Sec A,B,C,D & E
•Impact: Consumed by nearly 40 million households
each month
•Grants: No
•Status: Profitable, Traded Public Listed Companies
•http://www.tatachemicals.com/products/tata_salt.htm
11
Vibhu Arya: Top 10 Social Enterprises, India

12. Sector: Micro Credit
Enterprise Name: 200+ Indian Microfinance Institutions (MFI’s); Bank-SHG
•India has the world’s largest Microfinance Industry serving
over ~50 Million Indians. The Government has finally
recognized its potential with several measures announced
& planned to build a truly enabling legislative and policy
environment
•Products
•Microcredit
•USP: Effective pricing lower than banks.
•Target Clientele: Sec C, D & E, both Urban and Rural
•Impact: 75 Million+ clients.
•Grants: No
•Status: Privately Held to Public Companies
12
Vibhu Arya: Top 10 Social Enterprises, India

13. Sector: Catalyzing Innovation & Social Enterprise Institution Building
Enterprise Name: Aavishkaar
•21
st
May 2012, SEBI notified the word ‘social venture fund’.
Aavishkar has been social venture investing for over a
decade, catalyzing innovation at the bottom on the
pyramid.
•Products: Venture Capital Investments focused on seven
key sectors:
▫Agriculture and Dairy, Education, Energy, Handicrafts,
Health, Water and Sanitation, Technology for
Development and Microfinance and Financial Inclusion
•USP: Aavishkar created ‘the’ category of social venture
funds with several new social venture funds being raised.
•Target Clientele: Portfolio Companies target Sec D & E
clients
•Impact: Collectively Aavishkar portfolio companies can
impact over ~25 Million+ people directly/indirectly
•Status: SEBI Registered Venture Capital Fund.
•http://www.aavishkaar.in/investee-portfolio/
13
Vibhu Arya: Top 10 Social Enterprises, India

14. Sector: Communication & Livelihoods
Enterprise Name: Prepaid Mobile Phone
Service Operators
•Indian Mobile Phone Operators are brave. They face the
lowest ARPU’s and the muddiest regulatory /policy
environment, globally. The prepaid mobile phone
services customer is king.
•Products
•Free Incoming
•Outgoing @ Rock Bottom Tariff
•SMS @ Rock Bottom Tariff
•USP: 1 Paisa per Second Tariff & India’s unique missed
call technique of communicating.
•Target Clientele: Sec C, D & E
•Impact: 800 Million+ people access Prepaid Mobile
Services for communication and facilitating business.
•Grants: No
•Status: Privately Held to Public Companies
•www.coai.com/
14
Vibhu Arya: Top 10 Social Enterprises, India

15. Vibhu Arya is a ‘new’ independent consultant in the impact investing, microfinance and branchless banking space.
[email protected]
Formerly, The ShakespeareWalla
Mirage At The Bottom Of The Pyramid
The Three Witches of Microfinance
15
Vibhu Arya: Top 10 Social Enterprises, India