Infant Milk Substitute IMS Act.pptx

Infant Milk Substitute Act

1. Infant Milk Substitute (IMS) Act 1992 Amendment In 2003 DR. ASIF BAGWAN 1 ST Yr. PEDIATRIC RESIDENT

2. INTRODUCTION The IMS, Feeding Bottles and Infant Foods (Regulation and Production, Supply and Distribution) Act, 1992, was passed to protect, promote and support breastfeeding.

3. The IMS ACT mainly contains five important points

4. No person shall use any health care system or the display of placards or posters relating to, or for the distribution of, materials for the purpose of promoting the use or sale of infant's milk substitutes or feeding bottles or infant foods.

5. No booklets, leaflets, brochures, posters, feeding bottles, cot tags, stickers, clinic cards, prescription pads and similar materials which advertise infant foods or formula should be permitted.

6. There should be no display of artificial infant feeding products in health care facilities. No samples of infant milk formula or infant food can be distributed.

7. Company marketing personnel, no matter what they are called, should not be permitted to have direct contact with mothers.

8. Only parents who need to artificially feed their infants should be instructed. Instruction should be given only by healthcare professional. The instructions should include details on the superiority of breast milk and breastfeeding with a clear warning about the health hazards of artificial feeding.

9. The Infant Milk Substitutes, Feeding Bottles and Infant Foods ( Regula tion of Production, Supply and Distribution) Act, 1992 Amendment In 2003 allows the dissemination of information only to the health workers about the scientific and factual matters relating to the use of infant milk substitutes or infant foods.