information of pepsi company

this is a company related information.

1. type private Industry FMCG ( Fast-moving consumer goods) Founded   28 August 1898 Founder  Donald M. Kendall, Herman Lay, Caleb Bradham Headquarters Purchase, New York, United States Key people INDRA NOOYI Services Equipment , customer order placement Owner PEPSIco Number of employees 263,000 Slogan  here, it's  Pepsi , PEPSI OH YES ABHI! website www.pepsicoindia.co.in Introduction of PEPSICO

2. market strategies of PEPSI Extremely high visibility: enormous resources allocated for advertising Positioned as a product or the youth: targets “Generation next ” Organize big events TV adds Give PEPSI T-shirt YOUTUBE advertisement Tags of facebook # LiveForNow , # summerpic , #NOW Tags of twitter # meetbyonce Facebook page = https://www.facebook.com/pepsi/ Twitter page = https://www.twitter.com/pepsi/ Provide festival discount Do advertisement in big event like Pepsi IPL Sports event

3. year Success of pepsi 1970 PepsiCo moves from New York City to its new world headquarters in Purchase 1973 Foods International, later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International, is established to market snack foods around the world. 1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd., the biggest acquisition ever undertaken by PepsiCo. 2002 Quaker Oatmeal celebrates the 125th anniversary of the nation's number-one choice for a nutritious, hot breakfast cereal. 2008 PepsiCo announces plans to invest US $1 billion in China over the next four years as part of the strategy to expand in emerging markets and broaden the portfolio of locally relevant products 2015 PepsiCo celebrates its 50th anniversary as a combined food and beverage company.

4. PEPSI CLLABORATES

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